Ellie Perrier

Digital Marketing Coordinator

[Intel Canada @intelcanada]

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[Ellie Perrier @PerrierEllie]

Can't believe there's only a few days left of B413 courses/assignments! We're almost there 😅#MARK1051

[Ellie Perrier @PerrierEllie]

#OOHMarketing may be making a comeback in 2021! Find out why it's forecasted to be one of the "fastest growing mediums" this year.

#MARK1051 #OOHAdvertising #marketing

https://t.co/exZs6QV22L

[Ellie Perrier @PerrierEllie]

@lushcosmetics is a great example of a brand that has successfully acheived brand loyalty and advocacy. It goes to show that investing in building a strong relationship with your consumers pays off in the long run!

#MARK1051 #brandloyalty #wordofmouth

https://t.co/JVC3oSUAmx

[Ellie Perrier @PerrierEllie]

The title of this article really grabbed my attention. A huge part of marketing is knowing your audience and creating content for them - not content you think they might like.

#MARK1051 #contentmarketing #digitalmarketing

https://t.co/PDVUhv53IT

[Ellie Perrier @PerrierEllie]

The IGTV feature on @instagram has become increasingly popular. Find out how you can incorporate it into your social media strategy.

#MARK1051 #IGTV #digitalmarketing #socialmediamarketing #socialmediastrategy

https://t.co/SGRyTnRbzx

[Ellie Perrier @PerrierEllie]

What better way to tell a brand's story than using your voice? Check out how to use Podcasting (a recently popular platform) to do some good old fashioned #brandstorytelling

#MARK1051 #contentmarketing #podcasts

https://t.co/mWXRnCSk0X

[Ellie Perrier @PerrierEllie]

We could all use and practice a little empathy, especially during these times. This article by @Moz provides 6 tips on how to incorporate it into your marketing strategy. Check it out!

#MARK1051 #digitalmarketing #empathy

https://t.co/qkKSa2w7FI

[Ellie Perrier @PerrierEllie]

How do you practice #sociallistening and include those consumers who may not be as vocal? Check out this article by @SproutSocial that provides tips on including those "silent fans" in your strategy.

#MARK1051 #socialmediastrategy #digitalmarketing

https://t.co/gvso7CinGj

[Ellie Perrier @PerrierEllie]

"Generation Z consumers will have a greater effect on influencer-generated content as their spending power continues to swell".

#MARK1051 #influencermarketing #GenZ #digitalmarketing

https://t.co/Ia8Bxm9yLJ

[Ellie Perrier @PerrierEllie]

As someone who enjoys being creative but doesn't have a background in graphic design, I found these tips super helpful!

#MARK1051 #contentmarketing #graphicdesign

https://t.co/IEbVs6iw4O

[Ellie Perrier @PerrierEllie]

We've all used Hashtags at some point on Social Media, but why? How can marketers use them to their advantage? Check out this article on the power of hashtags to find out more!

#MARK1051 #digitalmarketing #socialmedia

https://t.co/a1rNrQWkg4

[Ellie Perrier @PerrierEllie]

This morning for my #MARK1051 Social Stretch presentation I took a look at how @nofrillsCA created a fun and unique marketing campaign with the release of their 2020 album 'Haulin' State of Mind'. Check it out on Spotify or Apple Music 😎

#marketing #nofrills #haulers

[Ellie Perrier @PerrierEllie]

This article by @SproutSocial covers key demographics to watch in 2021, always important to stay up to date!

#MARK1051 #socialmediastrategy #digitalmarketing

https://t.co/5W2ImqDIJw

[Ellie Perrier @PerrierEllie]

As marketers we need to keep an eye out for new trends - A/R & V/R is being considered the next big thing. Can you name any brands who have already started using these technologies in their marketing strategies?

#MARK1051 #digitalmarketing #augmentedreality #virtualreality

[Ellie Perrier @PerrierEllie]

#MARK1051 Does anyone have any good true crime doc recommendations on Netflix?? Looking for something to watch on my study breaks this weekend!

[Ellie Perrier @PerrierEllie]

My Digital Media Marketing program has spent a lot of time this semester looking at the importance of UX in website design and overall experience - It's always important to consider how your customer will move though their journey!

#MARK1051 #UXDesign

https://t.co/TFI8sAVGvj

[Ellie Perrier @PerrierEllie]

Absolutely loving this weather!! 😎 Taking a break from assignments and soaking up the sun is much needed today #MARK1051

[Ellie Perrier @PerrierEllie]

Figuring out the right #metrics to track can be difficult. @SproutSocial has you covered for Instagram best practices when it comes to #KPI's and what each metric can indicate in terms of success for your marketing campaign.

#MARK1051 #InstaMarketing

https://t.co/pGVTcS17r5

[Ellie Perrier @PerrierEllie]

With so many brands out there, it's easy to get lost in the shuffle. How can a social media strategy help you build an effective B2B model? @SproutSocial has the answer for you!

#MARK1051 #socialmediastrategy #B2Bmarketing #digitalmarketing

https://t.co/6wjVvvXhV4