Perseus

Marketing students @ Lancaster University - MKTG322

[Perseus @PerseusLUMS]

Could this inequality between Uber’s office workers and drivers affect service delivery? Unhappy staff = unhappy customers? #MKTG322

[Brian Merchant @bcmerchant]

Uber didn't want its white collar employees to have to wash their hands in the same sink as its gig worker drivers.

This really tells you everything you need to know about Uber. Every single thing.

https://t.co/8gIg2BP9Oz

[Perseus @PerseusLUMS]

#MKTG322 How can companies match the expectations of 5G (five generations) workers?

https://t.co/7KXd2cpXt0

[Perseus @PerseusLUMS]

#MKTG322 By introducing new technology into their service offering, EasyJet are hoping to improve the customer experience. Was the lack of innovation Thomas Cook's downfall? And what impact does this have on others within the airline industry?

[Marketing Week @MarketingWeekEd]

Despite Thomas Cook's demise, EasyJet says it sees demand for a new way of doing things with new package holidays offering.

https://t.co/N6RWMc0HjL

[Perseus @PerseusLUMS]

#MKTG322 Will the launch John Lewis' "Experience Playgrounds" enhance their position in the market with other players, like Debenhams and House of Fraser, struggling? And is this service-dominant logic the reason behind John Lewis' relative success?

[Marketing Week @MarketingWeekEd]

John Lewis is launching a concept store that promises ‘experience playgrounds’ where customers can join cookery classes, get gardening advice and attend photography lessons.

Find this and more top stories this morning👇

https://t.co/WtbO66fycG

[Perseus @PerseusLUMS]

#MKTG322 “Women are arguably the single largest under-served group of customers in financial services”. Apple and Goldman Sachs under scrutiny as of late...

[Bloomberg @business]

Ignoring women costs the financial industry $700 billion a year https://t.co/qNr6O9yzzA

[Perseus @PerseusLUMS]

#MKTG322 The menu, the service, the environment makes Norma-'A place of joy' https://t.co/LUd1gKgw8B

[Perseus @PerseusLUMS]

#MKTG322 Perfect example of how brands can create human connections within the organisation and with consumers through laughter, and allow staff to feel they are being rewarded.
https://t.co/tuZHI6PvH3

[Perseus @PerseusLUMS]

#MKTG322 Refreshing the restaurant outlets (to provide consumers with a better eating environment) and menu (special offer), helps McDonald’s to have an increase in sales.
https://t.co/Cyyag4fgay via @financialtimes

[Perseus @PerseusLUMS]

#MKTG322 Is social media marketing nearing the end? Can, and if so, how can, services like Twitter and Facebook turn this around?

[Campaign @Campaignmag]

The scrutiny that platforms such as Twitter, Facebook and Instagram have been under in recent years appears to have taken its toll on consumers, who increasingly say they are losing trust in social media, with some saying they use it less as a result.

[Perseus @PerseusLUMS]

#MKTG322 How to retain the best and get the most loyal employees?
https://t.co/MecSydxy9n

[Perseus @PerseusLUMS]

#MKTG322 Miller Lite is bringing back its iconic slogan, "It's Miller Time," for a new generation of beer drinkers https://t.co/HZ0MdWWtNj

[Perseus @PerseusLUMS]

#MKTG322 AI will be employed as a service to support both women's and men's jobs, instead of what the article described: to support/replace women's jobs just because women are more empathetic?!
https://t.co/QC94GMThaR via @financialtimes

[Perseus @PerseusLUMS]

#MKTG322 Does WeWork still got the potential to deliver different office experiences to consumers?
https://t.co/UIVmFV02vK via @financialtimes

[Perseus @PerseusLUMS]

#MKTG322 Will changing the underlying framework of e-commerce by using today's technology brings entirely new consumer experience for shopping or consumers still prefer a sense of familiarity?
https://t.co/Fbg6T2DqdJ via @techcrunch

[Perseus @PerseusLUMS]

#MKTG322 who doesn't love something unexpected, something that allows you to get away from modern society? However, Will endless tourism damage the environment?
https://t.co/0MjdLVCGa4

[Perseus @PerseusLUMS]

#MKTG322 does tourism pledge work? The tourism industry provides tourists the opportunity to immerse themselves into nature, but who should be responsible for the environmental damages?
https://t.co/Yq9PIt5HG2

[Perseus @PerseusLUMS]

#MKTG322 what make Maui Jim stand out? https://t.co/wDWUXz39po

[Perseus @PerseusLUMS]

#MKTG322 immerse into the past and the woods, on a car-free break in Cheshire, having romantic experiences with nature.
https://t.co/cCmT241Vzo

[Perseus @PerseusLUMS]

#MKTG322 With this new investment, Grammarly’s technology could become even more intuitive to the needs of its users.
https://t.co/Os0tQWk5Py

[Perseus @PerseusLUMS]

#MKTG322 service model-prerequisite for LEGO is to tackle the technical difficulties, then provide the service, once the service is successfully launched, LEGO is capable of transmitting an environmental-friendly image. https://t.co/TMrXoemPRF