Pete Austin

Ex-news journalist, now brand strategist. Co-founder Anon Agency. Worked across NHS, museums, government, education. Brand tutor at City St George’s University

[Pete Austin @PeteAustin_]

Has the algorithm got any friendlier since I popped off 2 years ago…

[Pete Austin @PeteAustin_]

Who’s on Bluesky?

I’m there: https://t.co/tXMs6PHlHs 👋🏻

[Pete Austin @PeteAustin_]

Tiptoeing back into Twitter.

Threads didn’t happen, did it.

And Instagram just wants to sell me “dad-bod t-shirts” and tickets to gigs for obscure indie bands touring 20th year anniversaries of their one good album*.

(*tbf the algorithm has got me bang on with that one…)

[Pete Austin @PeteAustin_]

@PPFIdeas I’d basically left Twitter but I had to come back to say how brilliant this episode was.

[Pete Austin @PeteAustin_]

Absolutely no chance. If SA turn up as only 10% of the team they were against France tonight we’ll still get absolutely hammered!

[BBC Sport @BBCSport]

Dare to dream? 👀

#RWC2023 #BBCRugby

[Pete Austin @PeteAustin_]

@maxwellmuseums Ouch!

[Pete Austin @PeteAustin_]

@ITVRugby Just the glimpses of some of those players reminds you how many BILLION miles away we are from that 2003 final team in terms of player-for-player quality / talent. How has it gone so wrong with so much cash at the RFU!? Madness.

[Pete Austin @PeteAustin_]

The team took an “error” (not theirs) and turned it into an elegant “teach moment” (when no one around them was behaving close to elegantly).

Sharing another fascinating insight into our history, all through the wonderful IWM collection 😊👏

[Pete Austin @PeteAustin_]

This is a brilliant Tweet. Take a look at the whole thread.

Not just because it’s interesting (but it is!).

But it’s an EXCELLENT example of a museum staying true to its values, telling the story of its collection, and staying cool on social media.

A thread 🧵 #museumcomms

[Imperial War Museums @I_W_M]

We’ve now looked into the catalogue description for AYY 238/2 and can confirm it was incorrectly labelled. As can be seen in this image, the original record from the War Office supplied with the film in 1942 does incorrectly label the aircraft in the film as Spitfires. <1/2>

[Pete Austin @PeteAustin_]

But they also shared the record, and it’s so rich with detail. Fascinating.

And they explained that errors happened because “These 'dope sheets' were usually filled out by cameramen from the Army Film and Photographic Unit (AFPU) who were often working under pressure.”

[Imperial War Museums @I_W_M]

We’ve now looked into the catalogue description for AYY 238/2 and can confirm it was incorrectly labelled. As can be seen in this image, the original record from the War Office supplied with the film in 1942 does incorrectly label the aircraft in the film as Spitfires. <1/2>

[Pete Austin @PeteAustin_]

Do we still call them Tweets?

[Pete Austin @PeteAustin_]

@MichaelAHann Could I ask where you’re watching it? Have seen a lot of great things but can’t find where to watch it.

[Pete Austin @PeteAustin_]

@elslariks It’s just constantly changing. I do think it depends on where you’re staying. We’re northwest and it’s not too bad, the northeast seems most badly affected. But it’s so hard as these things change so fast.

[Pete Austin @PeteAustin_]

With the family in #Corfu - staying on the north of the island, about 25km from the fires. Have to say that at the moment, nothing majorly affected where we are in Sidari. But *very* hard to get accurate information about the fires here.

[Pete Austin @PeteAustin_]

Summary though: where we are in Corfu seems largely unaffected *for now*. Could, of course, all change.

[Pete Austin @PeteAustin_]

Media reports rolling the Rhodes fires into the same bulletin (600 miles apart) hasn’t helped getting any clarity. “Greece is on fire” is an easy news headline but v different situations in Corfu to Rhodes