Pete Hayes

Principal of Chief Outsiders, LLC, providing fractional CMOs to growth and mid-size companies.

[Pete Hayes @PeteHayes]

@ChiefOutsiders This is really well done!

[Chief Outsiders @ChiefOutsiders]

Numbers don’t lie. 📊
At Chief Outsiders, impact = measurable results.

▶️ Take a look at the stats.

[Pete Hayes @PeteHayes]

Thanks @kpstanfill
Worshipped with “We Need People” yesterday. Wonderful engagement and impact.

[Pete Hayes @PeteHayes]

@amandanat THESE are Fractional CMOs (and a few fractional CSOs) -- pretty impressive! https://t.co/4cGhjfWrtK

[Pete Hayes @PeteHayes]

@amandanat ChatGPT has a pretty good answer to the question "When is it a good idea to hire a fractional CMO" - Check it out. My short answer is when a CEO doesn't have a marketing executive at the table, and needs to bring a market-based perspective to a business, typically to get unstuck

[Pete Hayes @PeteHayes]

@amandanat I agree with lots of this thread. Many people are piling on and adapting the handle of a "Fractional CMO" - It's kind of a mess.

[Chief Outsiders @ChiefOutsiders]

Join Chief Outsider @HaywardKG on July 21 as she reviews Revving Up for Revenue Growth with @TECCanada. Learn more and register 🔽

[Chief Outsiders @ChiefOutsiders]

"Once you post, the conversation is largely out of your hands."

Chief Outsider @AVM777 shares why incorporating #SocialMedia into your overall #marketing strategy has to be carefully planned & analyzed before being executed.

Read more ▶️ https://t.co/QoeDLIulNP #leadership

[Chief Outsiders @ChiefOutsiders]

How to Go Viral: When Customers Sell For You https://t.co/xaGSrfrHhk #marketing #brand #goviral @YFSMagazine

[Chief Outsiders @ChiefOutsiders]

Lead Conversion Lacking? Try Advancing Performance Marketing - In a marketplace where everyone is fighting over the same #leads, consider investing in advanced analytics as part of your #performancemarketing toolkit #CEOInsights
https://t.co/6f4bv7SMA8

[Chief Outsiders @ChiefOutsiders]

Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices https://t.co/XK98LFTbwN @MarketingProfs #b2b

[Chief Outsiders @ChiefOutsiders]

How ONE MINOR FLAW can RUIN the Customer Journey - Are you regularly checking every step in your company’s #CustomerJourney to make sure that the passage is smooth and rewarding? #CEOInsights
https://t.co/SK1aX7B5m8

[Chief Outsiders @ChiefOutsiders]

Apply Growth Gears Marketing in Early Post-Acquisition to Maximize PE Value Creation - Leveraging Insights, Strategy, and Execution aligns the organization with the market-driven opportunities that deliver above-market growth, profitability.
https://t.co/l3SP6Vq85d

[Chief Outsiders @ChiefOutsiders]

PE Value Drivers: Conversations with #PrivateEquity Professionals about how they Drive Value for their Portfolio Companies - This episode features Tracy Burzycki, a top-line growth specialist & Senior Operating Partner GTM and Revenue at Graham Partners.
https://t.co/jHCejYALU0

[Pete Hayes @PeteHayes]

@PittsTimes6 thank you for your Youversion reading this morning. You've blessed me and many.

[Chief Outsiders @ChiefOutsiders]

How Google’s Mobile-First Algorithm Impacts Small Businesses https://t.co/gmOE0Qemvz #ceoinsights @YFSMagazine

[Chief Outsiders @ChiefOutsiders]

Maximize PE Value Creation with #Growth Optimized Across the Investment Lifecycle - This article provides actionable insights and advice you can leverage with portfolio companies as part of the value creation plan. #PrivateEquity #ValueCreation
https://t.co/XgdsHfFKyY

[Chief Outsiders @ChiefOutsiders]

Does #marketing change in an inflationary environment? https://t.co/1i2am7ev8K #ceoinsights @LuxuryDaily

[Chief Outsiders @ChiefOutsiders]

Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders. Quirk’s diverse portfolio of senior leadership success includes #ProfessionalServices, #industrial, wholesale and #hospitality
https://t.co/Jw2cayMjuI

[Chief Outsiders @ChiefOutsiders]

The Fractional Chief Marketer: An Insider’s View - CMO Jennifer Apy helps business leaders better understand the #CMO value proposition and answers some typical questions prospective clients have #CEOInsights
https://t.co/6MPceOWwfx