5/5 🔮 Takeaway: The Louis Vuitton VIA project proves that, when executed thoughtfully, NFTs can amplify the luxury experience, offering value beyond digital novelty. 💫 #LuxuryTech#Web3
1/5 🎙️ During Vogue Business Fashion Futures conference, @_nellymensah, VP of Digital Innovation, head of Crypto & Metaverse at LVMH, highlighted how luxury brands can harness emerging technologies to create real value. One standout example? The Louis Vuitton VIA project. 👜💫
4/5 🚪 Through initiatives like VIA, LVMH is turning NFTs into a gateway for deeper brand engagement. They’re making Web3 accessible by removing barriers like wallets, ensuring the tech supports the luxury ethos of exclusivity & craftsmanship. 💎🌐
The flag of ETH is raised over Wall Street.
And the SEC surrenders to a more powerful regulator.
Because it is Ethereum that now provides standardized market access to all Internet participants.
The network defeats the state.
🚀 Storytelling just reached new heights! 🌐✨ @the_SYKY unveiled the first-ever native #DigitalFashion app for Apple’s Vision Pro. I love that they prioritized an immersive experience over just translating e-commerce pages.
It’s here. SYKY on Apple Vision Pro.
Step into #SYKY’s interactive fashion experience on Apple Vision Pro to immerse yourself in @ANREALAGE_ and the world of designer Kunihiko Morinaga.
Learn more: https://t.co/4Js7S109Uh
#AppleVisionPro#Anrealage
🚀 Rabanne is diving into Web3 and digital fashion with the launch of Rabanne Arts Factory.
Partnering with Art Basel, the brand is supporting next-gen digital artists. #digitalfashion
https://t.co/SmZ6HJebSg
From field to yarn: Loro Piana enables clients to trace the journey of its shirt by scanning the QR code on the label. Great to see brand already testing ahead of the DPP implementation #digitalfashion#traceability
@LoroPiana brings blockchain traceability to their linen André shirt, reinforcing their commitment to sustainability.
Digital certificates stored on Aura's private blockchain allow customers to trace the main steps of production, ensuring transparency.
Vuitton continues to unroll its Via project. Holders are getting exclusive access to a Pharrell designed varsity jacket, available as a physical and a digital collectible. It's the 3rd release for holders. #Phygital#FashionTech https://t.co/oxQYIZA7VH
The future of beauty is here! @KikiWorld is pioneering community-driven commerce, reshaping the beauty industry by putting the customer in command to create, not just consume.
@arihappywick Curious to see how Hermes will respond. Will they deflect by claiming there's no "official" rule and blame it on a few rogue sales associates? Or will they emphasize community values and customer relationship management? Will be interesting to watch their strategy unfold.
@iancr I still remember the Everything is Possible podcast you appeared on a couple years ago where you shared similar ideas. That’s what made me look into NFTs. Thanks for educating and onboarding new people in 🙏
Who buys a luxury watch to know the time? ⏱️ Just like luxury watches, NFTs are all about storytelling and what it says about its owner. @iancr predicts that 50% of purchases will be digital and 100% of luxury sales will have a digital component.
Our inaugural Codes of Culture summit brought together thought leaders across culture and technology to talk about luxury, fashion and retail.
@iancr take on Luxury fashion in 20 years is that all physical items will have digital counterparts.
For info: https://t.co/PwuaN9raV4