Story first. That one good Video Editor.
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I Edited another “1 out of 10” video!
Built the story from scratch in a way that is interesting for the viewer.
Wrote around 100 voiceovers, created the concept, and literally assembled everything piece by piece by hand, even rebuilding the dialogues themselves.
And that’s not even counting the 3D animations, hours of footage, and the tight deadline.
I rebuilt a YouTube subscription animation from scratch.
Replicating it 1:1 in After Effects using only shapes.
Drew all icons by hand. Didn’t want to use bland stock, better to make something high quality even if it takes more time.
I agree, so everything depends on the editor.
As long as value > price, you can name any price, and the next step the decision falls to the client.
On average, people say that 10% of total revenue is a good deal. Because imagine this: if you pay me $100 and get $1000, you would do it endlessly until you became a millionaire, right?
Because as long as value > price, the offer is considered fair and profitable for both sides, the only question is how much the editor can ask for and how much they are trusted.
Edited 1 of 10 video again. How?
This happens all the time, which means what I’m doing is working.
Storytelling, pace, music, design, all of these are really important…
But what helps me the most is that I edit the video not as an editor, but as the person who recorded it.
I change the structure, point out what should be filmed, and personally write voiceovers for the creator to record to make the project better.
Always look at it from the perspective of the result and the value of the video, because we make it for the people who watch it.
You can just do basic things, you can, but you won’t get very far that way.
This is a problem with 9 out of 10 video editors, in my experience.
Every time I talk to a beginner editor or even a mid-level editor, and I mean almost every time, they have an excessively inflated EGO.
Almost every editor claims that they are much better than they actually are. Perhaps this is self-suggestion, to convince themselves of their own competence in order to sell courses, the entire content of which is just YouTube tutorials.
Look at yourself objectively, evaluate what you do and for whom you do it.
If you strive for progress, start by first accepting that you know nothing and learn from those who are far more successful than you.
Everyone keeps talking about personal branding.
And everywhere I go, everyone seems to be preaching the same thing.
Marketing, sales, funnels, getting more clients, your colors, your logo, being consistent on social media...
And honestly, I don’t believe in any of that.
Okay, just, let me explain.
It's because they’re talking about what you DO.
But what you DO changes, right?
Today you’re an editor.
Tomorrow you’re a YouTuber.
After that, an art director.
So if what you do keeps changing, it can’t be your personal brand.
So what is it?
Let’s first define what personal branding actually is.
A personal brand is when a large number of people have a specific opinion about you.
Good or bad, it doesn’t matter.
If enough people share that same perception, you can say you have a personal brand.
Personal branding isn’t every time what you do, It’s who you are.
That’s why it’s called personal.
If IShowSpeed does literally anything, people will watch simply because it’s IShowSpeed.
How to choose the right pacing, fast or slow?
Start with the opening of the scene.
What emotion does it carry?
Then decide what speed fits:
fast → slow
slow → fast
or steady
Ask yourself:
• Does the scene have only one pace inside?
• What is it?
• Does it change?
• When?
• Why?
How to control pacing:
• Cuts "speed"
• Amount of action on screen
• Distance to camera (far + fast can feel slow, close + slow can feel fast)
• Camera & zooms speed
Overall, there is a lot of advice, and it varies from video to video.
Sometimes you need to focus on something specific, and sometimes the opposite is true, but you get the idea.