Peter brennan @Peterbrennan7 - Twitter Profile

Gone in one second! You have less than one second on some platforms to grab attention and stop the scroll. If your hook doesn’t grab those eyeballs, the rest of the ad was a waste of time. I’ve been working with a survival brand this week on multiple hooks for multiple ads. Here are some of the things I kept in mind when creating scroll-stopping hooks for them. Shock them: One of the hooks I created was some news footage from 10 years ago of the death of a mother and young son in their car from carbon monoxide poisoning. The story is shocking and appeals to one of the market's core concerns (protecting their family). Question them: Questions tend to irritate the mind. They need to be answered, especially when they cause a curiosity gap that the reader needs to close. The questions I asked in one hook related to another survival story and what they would do in a similar situation. Drive the pain home: All of the hooks I used were pain-driven. They need to see the pain of not taking action to create that urgency to keep watching. As the old saying goes: “The prospect has to see the hearse at the door before they’ll buy life insurance.”

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Peter brennan

@Peterbrennan7

3 months ago

@nischayy77 Hey Nischay. I could help with your copywriting role. See some results here: https://t.co/l7CnHYyWC4. Samples here: https://t.co/OtghV8Xjus

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