Phillip Hartfield

Consumer Engagement Enthusiast. Marketing Leader, Innovator, Mentor and Collaborator. Husband, Father and Philanthropist. My comments are my own.

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness Endless aisles, magic mirrors, AR/VR experiences, IoT, kiosks, Wi-Fi, compelling content...all integrated, orchestrated and secured. #RetailTechTalk #ATTRetailTech #NRF2020

[Phillip Hartfield @PhilHartfield]

@sstoesser Spot on and thanks for calling out the importance of the network. So many compelling consumer facing solutions...but they don't work without connectivity! #RetailTechTalk

[Phillip Hartfield @PhilHartfield]

@ExplainerLeah @dez_blanchfield @ATTBusiness Completely agree. So much focus on securing in-store connectivity and apps (which is critical) but many miss securing mobile apps that travel with the consumer.

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness Bad actors are constantly evolving. Security strategies have to anticipate and preempt future attacks. Having a long-term relationship with a trusted cybersecurity partner is critical for all #retailers. #RetailTechTalk #ATTRetailTech

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness How much revenue does the industry lose due to out-of-stock items? 5G, IoT and Sensors...all platforms to help provide real-time view of inventory. #RetailTechTalk #ATTRetailTech

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness Anticipate, automate and personalize customer touch-points where appropriate and create freedom for store associates to deliver higher-value, high-touch engagements. #RetailTechTalk #ATTRetailTech

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness The in-store navigation process will go beyond isolated interaction with the products as products are brought to life with technologies such as AR/VR and IoT. #RetailTechTalk

[Phillip Hartfield @PhilHartfield]

@dez_blanchfield @ATTBusiness Digital signage allows retailers to move beyond passive content to produce positive reactions and value for customers. As content is developed for personalization and interactivity, digital signage becomes an essential part of a multichannel customer journey. #RetailTechTalk

[Phillip Hartfield @PhilHartfield]

More information and capabilities in the hands of store associates at the point of purchase...enabled through mobile. All toward enhancing the consumer experience. #NRF2019 #retailrealtalk https://t.co/1OxwpybP1f

[Phillip Hartfield @PhilHartfield]

Product Availability, Shopper Convenience, Immersive Marketing, Customer Insights and Operational Readiness. #incisivstudy #5prioritiesinretail #retailrealtalk https://t.co/yc5Hz37i1O

[Phillip Hartfield @PhilHartfield]

What business needs higher speeds, lower latency, real time access to data to provide enhanced and personalized consumer experiences? #NRF2019 #retailrealtalk https://t.co/7LLrThOaH6

[Phillip Hartfield @PhilHartfield]

Know your customer, align on vision for digital transformation, invest and focus maniacally on execution #retailrealtalk https://t.co/uMyl2W9KC8