Human psychology is wired for tribes. We don't just enjoy greatness, we need it framed as war.
Ronaldo vs Messi.
Davido vs Wizkid.
Fabrizio vs Ornstein. The list is endless.
Most of these people don't even think about each other. But picking a side gives you an identity, an enemy and a stake in something you can't control. The system figured this out long ago. Platforms don't profit from appreciation, they profit from engagement and nothing engages like conflict.
The algorithm will always push "who's better" over "both are great" because loyalty and outrage are the two highest-retention emotions on earth.
The funny part? The "rivals" usually benefit. The rivalry made Messi AND Ronaldo richer. The tension keeps Davido AND Wizkid permanently relevant.
The only people paying the cost are the fans, arguing with strangers at 2am, generating free content for the celebrities, the biggest losers? Those who burn bridges over such things.
Tribalism is a bug in our psychology and l internet just found a way to monetize it 24/7.
One year ago today, I had a 5 hour surgery to remove my prostate and cure me of cancer.
Back then, I had no idea what my future and life would look like in a year.
The second picture is me today - healthy, happy, blessed and cancer free, thank God!