Kasper Westphal Bertelsen

Digitale Executive with a knack for Tech & CX. Catch me

[Kasper Westphal Bertelsen @PickYourMoments]

Is omnichannel Utopia?

[Kasper Westphal Bertelsen @PickYourMoments]

Focus focus focus

[Avinash Kaushik @avinash]

1. Take your metrics, classify them into 3 purpose buckets:

Efficiency (ex CPMs)
Vanity (ex Likes, Impressions)
Effectiveness (ex Brand Lift, Profit)

2. Take your time, attribute how much analytical time is spent in each cluster.

3. If less than 50% in Effectiveness, be sad.

[Kasper Westphal Bertelsen @PickYourMoments]

What are the key marketing trends in 2020? Maybe it is more important to adapt and then invest rather than predicting ? Build, Measure, Learn, Share, Repeat #digitalmarketing

https://t.co/94Fr8tahV2

[Mari Smith @MariSmith]

80% content. 20% promotion.
80% focus on them, 20% focus on you.

What do you think of this ratio for effective social media marketing?

[Cloohawk @cloohawk]

"You don’t need to be the best brand for everyone; you just need to be the best brand for someone" – Sarah Gurbach. Using #socialmedia data, brands perform #audienceanalysis to gain actionable business #insights of their target audience.
@Fender #consumerinsights

[Kasper Westphal Bertelsen @PickYourMoments]

A great way to outline your content strategy is to follow the 3H framework. Think about asset & media type(esrned, owned and paid) as well as lead stage so align with your #customerjourney https://t.co/fPAc0SytIo

[Kasper Westphal Bertelsen @PickYourMoments]

Any suggestions for my next read? I can highly recommend these @GrantCardone @DanielRowles @MarkRaskino @GrahamWaller

[Kasper Westphal Bertelsen @PickYourMoments]

Powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention #branding #purpose https://t.co/54UPtzx6Yf

[Kasper Westphal Bertelsen @PickYourMoments]

Paramount to understand how you can help at the “right” particular moment / state of mind #customerjourney #searchmarketing #DigitalMarketing

[Think with Google @ThinkwithGoogle]

Google’s @justindegraaf shares how understanding the six customer need states can help marketers be more efficient and effective. https://t.co/h9DCllQlt4

[Think with Google @ThinkwithGoogle]

At #CES2020, Chief Business Officer Phillipp Schindler discussed how @Google gives its users more control over their data, and why other marketers should follow suit.

[Seth Godin @ThisIsSethsBlog]

Seeing clearly in 2020 https://t.co/rujg1ZSxdI

[Kasper Westphal Bertelsen @PickYourMoments]

Always remember to keep a well balanced funnel and content strategy. Adidas case reminds us that heavy bottom funnel / conversion focus will not drive a successful long-term strategy #cro #digitalmarketing https://t.co/MD9zQIKTna

[Kasper Westphal Bertelsen @PickYourMoments]

What is your preferred consumer journey map? @avinash or @McKinsey or another. Marketeers need to rethink how they approach the sales funnel #deviation #digitalaudacity

[Kasper Westphal Bertelsen @PickYourMoments]

Not every product/solution/service must be evaluated on ROI, think about ROPE (Return on Pain Eliminated) in the era of #convinience. Positive returns are important, but eliminating pain and waste in the organization can be more urgent..https://t.co/hYBKOgvgf3