Pierre Bouvard

Chief Insights Officer @CumulusMedia @WestwoodOne. Advisor @AffinityAnswers. IRTS Foundation. Prior: TiVo, Arbitron. I love connecting people.

[Tom Goodwin @tomfgoodwin]

Was watching TV yesterday, not sure what channel but was streamed ( CTV)
The ads shown were for
- Payday loans ( Tilt)
- Fastenal supply chain management
- L'Oreal anti wrinkle cream
- Some free game for iOS
- A car dealer in spanish

Ad tech is 99% lies.

[Pierre Bouvard @PierreBouvard]

@tomfgoodwin OK that's crazy!!!

[Pierre Bouvard @PierreBouvard]

@michaelsnewyork @pedgarjones @jonkurland Love you all!! 😍

[Nick Langan @w2njl]

📊 January’s PPM ratings from @nielsen are the first with the reduced 3-minute AQH qualifier.

@PierreBouvard’s analysis: 23% of PPM exposures are 3-4 mins — listeners who wouldn’t have counted before.

More @radioworld_news:

🔗 https://t.co/E9dhK8Tj2e

#Ratings #PPM #Nielsen

[Pierre Bouvard @PierreBouvard]

Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers https://t.co/vKUprLiDYG via @westwoodone

[Pierre Bouvard @PierreBouvard]

Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts https://t.co/bb1pCFXBGy via @westwoodone

[Pierre Bouvard @PierreBouvard]

@Barrett_Media @ronharrellradio @nielsen Ron you are correct !

[Pierre Bouvard @PierreBouvard]

Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio https://t.co/vNTTHPOCZn via @westwoodone

[Pierre Bouvard @PierreBouvard]

New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos https://t.co/RUPSL6h8qR via @westwoodone

[Pierre Bouvard @PierreBouvard]

Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category https://t.co/OxsM2LQtC7 via @westwoodone

[Pierre Bouvard @PierreBouvard]

Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV https://t.co/MqYzUJbYvZ via @westwoodone

[Steven Goldstein @sjgoldstein]

I recall sitting in @PierreBouvard's living room years ago and looking at data for podcasts and there was YouTube. We were both surprised. No longer. @ErikWemple #wapo #podcasting
https://t.co/8uHYCTTMD5

[Pierre Bouvard @PierreBouvard]

Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio https://t.co/8WK4fPTuO9 via @westwoodone

[Pierre Bouvard @PierreBouvard]

John Fix: Using Audio To Advertise New Products: https://t.co/SgJmXruqSm via @westwoodone

[richard shotton @rshotton]

The biggest long term change in society, according to Drucker, is not the Internet, but the growth in choice

From Curation by @michaelbhaskar

[Pierre Bouvard @PierreBouvard]

What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed https://t.co/7Mc63Y5TFg via @westwoodone

[Pierre Bouvard @PierreBouvard]

Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans https://t.co/NCUa7Y2evm via @westwoodone

[Pierre Bouvard @PierreBouvard]

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report https://t.co/Ep8AddahT8 via @westwoodone

[Pierre Bouvard @PierreBouvard]

Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers https://t.co/JriErKXIYJ via @westwoodone