PinHead_Larry

Who you callin' pinhead?

#LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@BrookeT23123474 @JennLStevens I agree, I can see online purchasing being the new norm for many long after the pandemic is over. I'm also sure that many can't wait to continue the social aspect of shopping or even just window shopping. #LWU482Strat #ICMTKG

[PinHead_Larry @PinHead56401696]

@JennLStevens My roommate and I both agree that consumers are starting to realize they can live w/out non-essentials. We both have (temporarily) stopped purchasing luxuries like premium coffees, and I can see many transitioning to this lifestyle after the pandemic is over #LWU482Strat #ICMTKG

[PinHead_Larry @PinHead56401696]

@JennLStevens I believe that my current buying habits are temporary. Currently, I have plenty of groceries to last me and I am not going to any retailers. But hopefully when the pandemic is over, I can go back to perusing through isles and looking at what's available (1/2) #LWU482Strat #ICMTKG

[PinHead_Larry @PinHead56401696]

@FadeawaySar @LaurelAynne I have noticed this as well. A tournament I watched was a $20,000 Smash Ultimate one hosted by penguinz0 and Alpharad on YouTube. With many self-quarantined, indoor activities like streaming will just continue to grow. #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@LaurelAynne These are very unique times for marketers. They have to think outside the box to cater to everyone dealing with this pandemic. Promoting any indoor activities would be the way to go. #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@LaurelAynne I have noticed a large amount of people playing Animal Crossing: New Horizons. With the order to stay home, this game came out at the most opportune time. Those self-quarantined have an outlet to interact with outdoor elements in this game. (1/2) #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@GarveyChelsea @AlexaKaye3 Most businesses will try to increase their social media presence, especially if consumers are unable to leave their homes to see billboards/other forms of advertising outside the consumer's home. I believe many creative online ads will arise from this. #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@alexventura88 @AlexaKaye3 These truly are tough times. I feel as though competition has greatly increased for food business that offer to-go. Promotions are a great way for businesses to get the edge on competition, increase business, and help society at the same time. Win-win. #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@AlexaKaye3 A good example would be Press Club here in Farmville. They have been continuously modifying their menu for to-go orders and has been updated their customers through Facebook. (2/2) #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@AlexaKaye3 My advice would be to keep consumers updated on any/all changes through social media platforms (at least share a link to a website on social media). Transparency is key in these times, consumers need to know how to change buying habits for a company. (1/2) #LWU482Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@SpezialettiM @CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens Tiktok could be a great tool for universities, but it needs to be done carefully. Informational Tiktoks can work, but if universities try to add humor for potential students, it could come out to be cringey or miss the mark all together. #LWU483Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I believe the most effective theme colleges should focus on is the emphasis on fun and togetherness. Showing a group of college students having fun together can really convince someone applying to colleges to choose theirs. (2/2) #LWU483Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens Honesty, I can't think of any colleges that have been marketing online besides the occasional Longwood ad I get when I browse online. Maybe it's because I'm not in the age that applies to college. That or universities need to up their marketing game (1/2) #LWU483Strat #ICMKTG

[PinHead_Larry @PinHead56401696]

@HannahD8664 @JennLStevens I strongly believe that humor is greatest way to have consumers remember your product. It's about how your company made the consumer feel. Implementing multiple celebrities and utilizing their personalities was also a nice touch. Great campaign overall. #ICMKTG #LWU482Strat

[PinHead_Larry @PinHead56401696]

@JennLStevens A marketing strategy that stood out to me was from @kfc (who honestly has various amazing strategies to promote their company). In 2019, they released a dating-simulation video game where you can date Colonel Sanders himself. I find this very humorous. #ICMKTG #LWU482Strat (2/2)

[PinHead_Larry @PinHead56401696]

@JennLStevens Everyone loves a good gimmick, so I do not see this as a fad that will go away anytime soon, so long as the gimmicks are creative. Anything that can get consumers to talk is a great marketing strategy. #ICMKTG #LWU482Strat (1/2)

[PinHead_Larry @PinHead56401696]

@RonElli40684414 @AlexKrallman # Challenges are a great way to promote a brand. I believe that as long as the challenge isn't dangerous, it can be very beneficial for a company who plans to target a younger audience. #ICMKTG #LWU482Strat

[PinHead_Larry @PinHead56401696]

@AlexKrallman I don't believe that TikTok will fade away anytime soon. These videos have made it to other platforms and are at an all time high in terms of usage. Marketers can utilize TikTok's popularity by partnering with well-known creators to promote their brand. #ICMKTG #LWU482Strat

[PinHead_Larry @PinHead56401696]

@spookymorgue @CopywriterBob @alphagammadelta With women empowerment, I also have noticed "Galentine's Day" being more prominent. A trend that should become more popular is a men's version involving hanging with the guys on Valentine's Day. I believe men's health awareness is increasing so maybe this trend may arrive soon.

[PinHead_Larry @PinHead56401696]

@CopywriterBob @ChickfilA https://t.co/VR7Hzv2NJA

[PinHead_Larry @PinHead56401696]

@CopywriterBob One Valentine's Day trend that absolutely will not lose any steam soon is anything heart-shaped. You could relate anything to a "heart" and it is instantly Valentine's Day related. An example is @ChickfilA and their heart-shaped platter of foods. #ICMKTG #LWU482Strat