Dave Lewis

CEO and cofounder of Pinnacle Performance Company, and Pinnacle Sports Media: custom, high-end communication skills for executives and athletes.

[Chicago Cheetahs Connolly @MCCheetahs]

Congrats to @hunterlewis2026 and @HaydenSujack 🥎 #FlyWithMason #GoCheetahs #WePlayFast @BoDomeBville @ExtraInningSB @LineDsoftball @Los_Stuff @thealliancefp

[@HunterLewis2026 @hunterlewis2026]

Grateful for every moment of my @_LoyolaSoftball high school career. While my season ended early, the memories, friendships, and experiences will last forever.

Thank you to everyone who was part of the journey. Excited for what’s next at Northwestern. 💜🥎 @NUSBcats @ica_softball @MCCheetahs @MaxPreps @NFCAorg @TheRecordNS @ExtraInningSB @BoDomeBville @PrepSoftball @Coach__MKC @jimdonovan45 @coach_ruechel @LineDsoftball @los_stuff

[Dave Lewis @PinnacleDave]

Love It! Strong communication will make people feel better in an otherwise painful experience. Conversely, poor communication will escalate their pain and agitation. #itshowyoumakethemfeel @PinnacleTweets

[Robert Sterling @RobertMSterling]

I just had the craziest experience at the airport.

We are about to board a flight to Atlanta when the pilot from the incoming plane walks out of the jetway. Guy is probably late 50s, salt and pepper hair, military look. The kind of pilot you instantly feel good about seeing on your flight.

Pilot walks over to the counter, gets on the PA system, and starts addressing everyone. “Folks, I’ve been doing this a long time. Flying one of these jets is easy. The hard part is looking at 130 people and telling them their flight is going to be delayed.”

Audible groans throughout the boarding gate. Most people here are flying to Atlanta as a layover before another flight. 130 people just had their day become a complete mess.

The pilot goes on. “I get it, trust me. But here’s the deal: During our landing, we had a small mechanical issue. I’m not your pilot for the next leg, but I don’t feel confident the jet’s safe to fly until we have a mechanical team look it over, and I don’t feel comfortable asking the next pilots to fly you guys until we get confirmation.”

He points at the agents next to him behind the counter: “Now, none of this is the agents’ fault. Please be kind to them. I’m the one who made this decision, not them, so any inconvenience you experience is my fault. Just please know that I don’t do this lightly, and I’m only doing it because I believe it’s in the best interests of everyone’s safety.”

Now this is where the story gets crazy. The pilot puts the microphone down, grabs his suitcase, and all the people in the gate…

Start clapping.

I’m not joking, everyone starts clapping for the guy. 130 people who just had their travel plans ruined give an ovation to the guy who made the decision and delivered the message.

All because he addressed them with decency and transparency, took ownership of the decision, made it clear that it was necessary, and explained why it was in everyone’s best interest.

It’s honestly one of the best examples of strong communication—of strong leadership, for that matter—that I’ve seen in a long time.

@Delta, whoever your Atlanta to Wichita pilot was this morning, he’s one of the good ones. Please tell him the delayed passengers of flight 1637 appreciate what he did.

[Josh Baer @joshbaer24]

Congratulations to Cheetahs’s Baer Alum Alyssa Kunz AKA Lashes on her conference championship for St Cloud state 🥎

[@HunterLewis2026 @hunterlewis2026]

14Ks against a good Antioch team. But I got intentionally walked 4 x ! Great offensive effort from Leanna Keller. @_LoyolaSoftball @NUSBcats @ica_softball @MaxPreps @NFCAorg @PrepSoftball @MCCheetahs @Coach__MKC @coach_ruechel @jimdonovan45 @BoDomeBville @LineDsoftball @los_stuff @ExtraInningSB @TheRecordNS @thealliancefp

[@HunterLewis2026 @hunterlewis2026]

2💣💣, Solid D & curveball Ks. @_LoyolaSoftball is 5-1. Great hitting: Leanna Keller, Maggie Herbert, Susie Miller, Carolina Song & @Chloe_Takacs27 - Mary McQuillen great in⭕️ @NUSBcats @MCCheetahs @Coach__MKC @jimdonovan45 @coach_ruechel @BoDomeBville @ica_softball @MaxPreps @ExtraInningSB @NFCAorg @LineDsoftball @los_stuff @thealliancefp @PGFnetwork @PrepSoftball @TheRecordNS

[@HunterLewis2026 @hunterlewis2026]

16 Ks & a 💣. @MoiraDivane12 @JuJu_Miller2026 @gabbyberndt23 Susie Miller & Carolina Song with big contributions! @_LoyolaSoftball 3-0. @NUSBcats @MCCheetahs @ica_softball @PrepSoftball @MaxPreps @ExtraInningSB @ondecksoftball @LineDsoftball @Coach__MKC @jimdonovan45 @BoDomeBville @coach_ruechel @NFCAorg @TheRecordNS @thealliancefp @PGFnetwork

[Dave Lewis @PinnacleDave]

Beast!

[@HunterLewis2026 @hunterlewis2026]

19Ks on Opening Day! 2-3 w 3 rbi at the plate. @MoiraDivane12 & Leanna Keller mashed. @_LoyolaSoftball with the big W to start the season. @NUSBcats @Mgascoigne32 @katedrohan @CarylDrohan @TonySmithNUSB @MCCheetahs @Coach__MKC @coach_ruechel @BoDomeBville @MaxPreps @ExtraInningSB @TheRecordNS @LineDsoftball @los_stuff @jimdonovan45 @NFCAorg @thealliancefp @PGFnetwork @ondecksoftball @ica_softball

[Dave Lewis @PinnacleDave]

@Cisco_811 @trumedina2025 GREAT At bat!!!!

[Josh Baer @joshbaer24]

This week these two officially become collegiate 🥎 players #BTA #proudcoach

[@HunterLewis2026 @hunterlewis2026]

Ranked 5th Nationally after 2nd place @thealliancefp Winter Championship. Hit .522 / 9 extra base hits / 10 RBI / 13Ks in 6.2 IP in the ⭕️ @addisonflynn15 @AshleyEllevog26 @AnaCisek2026 crushed.   @potempa26 dominated & @vandinther2026 threw a no-hitter.  Last tourney with my @GamecockSoftbll Girls @HannahWulf & @hayden_sujack . 😢 @NUSBcats @MCCheetahs @ChicagoCheetahs @Coach__MKC @coach_ruechel @BoDomeBville @jimdonovan45 @ExtraInningSB @ondecksoftball @LineDsoftball @_LoyolaSoftball @softballamerica @MaxPreps @los_stuff

[Vala Afshar @ValaAfshar]

How not to be average is a must watch speech by Curt Cignetti, Indiana University

[Northwestern Softball @NUSBcats]

Northwestern Softball will play its 2026 home schedule at The Ballpark at Rosemont.

Considered Chicagoland's home for professional softball, it will host all 12 Big Ten home games as our program’s on-campus stadium undergoes a transformative rebuild.

[Dave Lewis @PinnacleDave]

@hunterlewis2026 @FurlanoGianna @HannahWulf @jasminelucero27 @McanallyMolly @AnaCisek2026 @ashimanski2026 @MCCheetahs Gonna be insane at @NUSBcats

[Mary Connolly @Coach__MKC]

GO CATS!!!!! Getting one of the absolute best‼️
I have loved every minute of coaching this kid for the last 5 years, not ready for it to end but SO excited to see her thrive under this incredible staff and impact that program as she did ours! Go Hunt!!!! 💜💜💜💜

[@HunterLewis2026 @hunterlewis2026]

Beyond grateful!! GO CATS💜💜

[Northwestern Softball @NUSBcats]

Welcome Home, @hunterlewis2026!

#BeRemarkable 💜✍️

[Dave Lewis @PinnacleDave]

Great work @hunterlewis2026 & @MCCheetahs !!! Beating so many talented Top 25 teams to make the semifinals, all with a team of girls who live within a 30 mile radius of each other in the same state!! Don’t see that very often.

[@HunterLewis2026 @hunterlewis2026]

4 💣s at the plate, 20Ks in 8 innings in the ⭕️. 3rd place at Scenic City Top 25. @FurlanoGianna & @HannahWulf dominated the ⭕️, @jasminelucero27 & @McanallyMolly clutch with the bat. @AnaCisek2026 & @ashimanski2026 lights out D! @MCCheetahs finish the fall 36-5 with multiple tourney ‘ships 🏆!!!!@NUSBcats @ConnectSports_ @thealliancefp @ChiCheetahsOrg @BoDomeBville @Coach__MKC @jimdonovan45 @softballamerica @LineDsoftball @ondecksoftball @ExtraInningSB @_LoyolaSoftball

[@HunterLewis2026 @hunterlewis2026]

Best team I could ask for!! This group is SO special!

[Chicago Cheetahs Connolly @MCCheetahs]

Our 2026 class is on to the next level!!! Congrats to all of our girls finding their future homes, we are so proud of you all and can’t wait to see you leave your mark on these programs the way you’ve done for ours!! #cheetahgirls #familyforever