PitchSafe

PitchSafe is the Brand Safety advisory platform that helps you execute compliant influencer marketing campaigns.

[PitchSafe @PitchSafeAI]

4/ Gymshark SDNY - filed June 16. State UDAP class action. Private plaintiffs, not the FTC. No $53,088 cap. This is the enforcement mechanism that does not wait for a regulator to act first.

[PitchSafe @PitchSafeAI]

July to August: four regulatory events that reshape every Q3 regulated pitch. Thread.

[PitchSafe @PitchSafeAI]

3/ Polymarket - CFTC investigation active. $2.5M routed to 800+ creators. Zero disclosure. The FTC material-connection obligation it implicates applies to every undisclosed influencer network in every category, not just prediction markets.

[PitchSafe @PitchSafeAI]

Enforcement costs by regulated category. Three figures every compliance lead should have to hand. Crypto: Polymarket facing CFTC investigation + NACA civil suit.

[PitchSafe @PitchSafeAI]

2/ Replies only.

[PitchSafe @PitchSafeAI]

1/ Quick one for new business directors and heads of compliance:

When a regulated brand pitch comes in - does compliance review happen before the deck goes out, or only when the client asks?

Before / After / Depends on the category

[PitchSafe @PitchSafeAI]

Standard agency checklist vs. what Twitch and Kick actually require. The gap is not small. A static post has one disclosure placement moment.

[PitchSafe @PitchSafeAI]

6/ The pattern. Revolve ($50M). Shein ($500M+). Alo Yoga. Now Gymshark. Every case turns on the same absence: no documented compliance review before the campaign was built.

Note: allegations are unproven. Gymshark has not responded publicly.

[PitchSafe @PitchSafeAI]

Gymshark. SDNY. June 16, 2026. Thread on what this case actually says - and what a compliant version of the same campaign required at pitch stage.

[PitchSafe @PitchSafeAI]

5/ What a compliant version required at pitch stage. Explicit disclosure requirements in creator briefs. Exclusivity clauses disclosed as material connections. Platform-specific placement reviewed per FTC 'unavoidable' standard before any creator is contracted.

[PitchSafe @PitchSafeAI]

35% of 2026 influencer campaigns include an AI-generated asset. EU AI Act Article 50 enforcement starts Sunday.

Most have no disclosure architecture. PitchSafe maps the obligation before the pitch leaves the building.

https://t.co/7H3tOWYjta

[PitchSafe @PitchSafeAI]

PitchSafe maps both frameworks, all four platforms, in one cited report: https://t.co/7H3tOWYjta

[PitchSafe @PitchSafeAI]

What 'conspicuous' actually means per platform under FTC guidance - and where most pitch assumptions fail.

[PitchSafe @PitchSafeAI]

4/ X. No native paid-partnership tag. Disclosure must appear in the post text itself, before any truncation point.

Now add the EU AI Act. Article 50 creates a second, overlapping standard - machine-readable marking plus human-readable disclosure - that the FTC does not require.