Copywriter Piyush

Helping Brands Build - Convert - Sell With My Words. Sharing Marketing Insights Along The Way. Follow If that's Your Jam 👇

[Copywriter Piyush @Piyushscopy]

Tired of reading the old generic copywriting BS?

Most copywriting advice looks cool in theory but is hard to put into practice.

Fear not:

If you're running a business, this is how you Build, Convert and Sell Online with your Written Words -

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[Copywriter Piyush @Piyushscopy]

Most of the time it's not a lack of ideas that's stopping you.

It's a lack of execution.

Start with one DM. One call. One post. One paragraph. Whatever it is -

Start. And keep building up.

[Copywriter Piyush @Piyushscopy]

I love writing because it's the best way to express myself.

Yes... It pays well.

But more so... It's enjoyable. It's a craft that helps me improve.

And most of all... It's therapeutic.

[Copywriter Piyush @Piyushscopy]

It's only a matter of time. You'll achieve what you set out to achieve.

> You'll get a client soon
> You'll write a great copy
> You'll make a ton of money

All in due time. IF you keep going.

[Copywriter Piyush @Piyushscopy]

Doing that with books is just an example.

You can do with any form of writing you want.

[Copywriter Piyush @Piyushscopy]

Pick up your favourite book.

Open any chapter you like.

And read it. Word. By. Word.

Understand why the writer wrote what he did. And save the sections that give you inspiration.

Do that everytime you write something new. You'll have a swipe file soon.

[Copywriter Piyush @Piyushscopy]

Education is an admirable thing. But it is well to remember from time to time that nothing that is worth knowing can be taught. ~ Oscar Wilde

[Copywriter Piyush @Piyushscopy]

When life gets hectic stop for a moment and take a deep breath.

Look around. Be grateful. Breathe in the chaos.

Because one day you'll be on your death bed thinking life is too peaceful.

[Copywriter Piyush @Piyushscopy]

Imagine going on a street and getting lost...

You look at street signs for directions.

And you see one giant sign that tells you one path and then 10 alternative paths...

"I just wanna know where to go damn it" you would think to yourself.

Problem? Too many CTAs.

[Copywriter Piyush @Piyushscopy]

The copywriting formula you should keep in mind -

C - Call Out a Burning Problem
A - Address the Solution
R - Recite the Benefits
E - Encourage Action

CARE. Works like a charm.

[Copywriter Piyush @Piyushscopy]

Copywriting 101: Think of writing as extracting a slab of marble out of a mine 🪨

And editing as the art of sculpting that marble.

The real magic happens when you iterate your own good ideas again and again until they become great.

[Copywriter Piyush @Piyushscopy]

4. Ask a Question: What Would You Do in a Situation Like This?

5. Use Numbers: 5 Ways to Start Your Copy with a Bang 💥

[Copywriter Piyush @Piyushscopy]

5 Ways to Start Your Copy with a Bang -

1. Be Hyper Specific: How I Save 10 Hours a Week as a Freelance Copywriter Working in India.

2. Tell a Story: Why I Don't Believe in Schools Anymore - A Story of My Childhood.

3. Provide a Solution: How to Write 100 Ideas in One Sitting

[Copywriter Piyush @Piyushscopy]

Motivation won't work as long as you don't know what you're working towards...

And if you know what you're working towards...

You won't need motivation.

Discipline will get you through the journey.

[Copywriter Piyush @Piyushscopy]

Everytime I've seen a downtime in my business someone has said to me:

"You can just find a new way to make money right?"

They're not wrong...

I can find a new way to make money...

But I don't want to lose the fulfillment that comes from making impact on others with my words.

[Copywriter Piyush @Piyushscopy]

Whenever you're looking for inspiration look at other writers.

Could be authors.

Could be marketers.

Could be poets.

Take a look at how they structure their words and why they write the way they do.

You'll understand what you want to do in the process as well.

[Copywriter Piyush @Piyushscopy]

It's a new beginning. You've survived until now.

You'll survive this as well. All the problems you're facing will fade away and you'll still be there in the end.

All you need to focus on is what you want out of life.

And work to achieve that.

[Copywriter Piyush @Piyushscopy]

There's nothing to be embarrassed about.

You want to achieve something.

You're working towards it.

So what if your maternal aunt doesn't think it's a good idea to chase your dreams?

Do it anyway.

Don't be ashamed of chasing a goal that brings you happiness.

[Copywriter Piyush @Piyushscopy]

Stop doing the bare minimum.

If you were supposed to write one headline - Write 5 📝

If you were supposed to find 10 facts - Find 20 📚

If you were supposed to write down 5 ideas - Write 10 💡

The more efforts you put in towards your goals the faster you'll achieve them.

[Copywriter Piyush @Piyushscopy]

Curiosity and wonder are two things that'll keep your will to live intact forever.

"What was that thing called?"
"Why did that character do that?"
"How did this sound even occur?"

And when you learn the answers...

"The world is so incredible."

That's how I would want to live.

[Copywriter Piyush @Piyushscopy]

Copywriting 101: Write your heart out.

Don't worry about how big the copy gets. You can always trim it later.

But if you lose an idea you'll probably get the same one again.