Packaging Summit

Where packaging's leaders come together

[IoPP_Education @IoPP_Education]

IoPP's Membership Bridge program helps unemployed members sustain their membership w/o dues payment during this period. http://bit.ly/9ikSqD

[Packaging Summit @Pkg_Summit]

"chase the learning, not the answer" John Gleason #packaging summit

[Packaging Summit @Pkg_Summit]

Many #packaging suppliers sell services upstream; most lg corp. want to be aggregators of firms w/narrow & deep expertise #packaging summit

[Packaging Summit @Pkg_Summit]

Different & conflicting reward systems often put a kink in the #packaging value chain, John Gleason

[Packaging Summit @Pkg_Summit]

Basic def. Of brand must go beyond who am I, what do I offer to 'why am i right for you?' John Gleason #packaging summit

[Packaging Summit @Pkg_Summit]

Innovation distinguishes bw a leader + a follower, Steve Jobs

[TricorBraun @TricorBraun]

John Gleason wrapping up IoPP Packaging Summit speaking on improving collaboration by all parties in the pkg dev process

[Packaging Summit @Pkg_Summit]

Look at #packaging as a. "promise enabler", look beyond obvious fixes and focus on promise critical touch points, #package summit

[Packaging Summit @Pkg_Summit]

When developing pkg concepts, remember the overlying perceptual + functional attributes the product must deliver. #packaging summit

[Packaging Digest @packagingdigest]

Vista packaging project's goals were to "delight & dazzle. It's the dazzle piece that got us in trouble."--Jeffrey Loth. -lcasey

[Packaging Summit @Pkg_Summit]

Think about the unboxing experience of your product, does your consumer experience thru sight, sound, smell? #Packaging Summit

[Packaging Summit @Pkg_Summit]

Many consumers do not see the distinction be product + #package, so #packaging must help deliver the brand promise, Miller @Packaging Summit

[Packaging Summit @Pkg_Summit]

Brand hijacking occurs in categories where there is a lot of clutter, consumers confused, brand is diluted, Ken Miller @ #Packaging Summit

[Packaging Summit @Pkg_Summit]

Challenges to pkg innovation process include creativity w/o focus, Ken Miller @ #packaging summit

[Packaging Summit @Pkg_Summit]

our packages are like our car dealerships, they are the first promise of our brand, ricardo crespo #packaging

[Packaging Summit @Pkg_Summit]

Consumers willing to pay more for reusable #packaging, pkg that stays fresh longer, resealable, recyclable...waste is a key concern!

[Packaging Summit @Pkg_Summit]

Consumers looking for #packaging that fits into their lives, not overly packaged + designed w/usage occasions in mind

[Packaging Summit @Pkg_Summit]

Consumers starting scrutinize convenience premiums, looking for individual packs, microwaveable #packaging, bulk #packaging.

[Packaging Summit @Pkg_Summit]

Attitudes toward consumption changing from impulsive, emotional to rational, needs driven, "waste not, want not" #packaging summit

[Packaging Summit @Pkg_Summit]

Consumers in 2010 are starting to show recovery paradigm, Jay Billings @ #Packaging Summit