"...not all strengths and assets of a city or region are relevant, and the challenge of place marketing is to select the few that can have the greatest impact on the future success of the investment or business one wants to attract." - Mats Segerström, Future Place Leadership,
Places are judged by what they do, not what they say about themselves. There is absolutely no correlation, and never has been, between a country’s image and the amount it spends on marketing, PR or “branding”. - Simon Anholt
@Resonanceco has released their rankings of the top "small" cities with a population between 100,000 and 500,000. Number one was Reno, Nevada. How did your community rank?
@TechCrunch@DannyCrichton It's true large projects get the media attention. but it is not what most economic developers are focused on at all.
"economic development leaders .. focus on massive, flagship projects that .. will drive the news cycle and bring .. media attention to their elected .. bosses."
While unique in approach, publicity stunts like this rank low in effectiveness. It will have zero bearing on an investment decision and while offering a temporary media spotlight (mostly local, not among intended targets) they do little in moving the needle on place brand/image.
While unique in approach, publicity stunts like this rank low in effectiveness. It will have zero bearing on an investment decision and while offering a temporary media spotlight (mostly local, not among intended targets) they do little in moving the needle on place brand/image.
Forbes found that our world contains 455 metropolises, 3,000 large cities, 2.7 million small cities and towns, and too many districts, boroughs, suburbs and neighborhoods to count. All of these want a piece of the action, so you better know who you are and what you want.
“No one wants to get a bunch of emails from brands and stores saying what they are doing. It’s spam.”
— Levi Strauss Chief Marketing Officer Jen Sey, in the context of companies sending messages to customers on what they doing in response to the pandemic.
@nadiakaneva How so? People are using fear, insecurity and false urgency to sell their products and services. In London, coronavirus-related fraud has seen reports of scams increase by 400% within the space of a month. Is that not exploitation?
Now is not a time to exploit the COVID-19 pandemic for marketing purposes. Consider campaigns that emphasize cause marketing over traditional messages, being respectful that people have more pressing matters on their minds and using phrasing that is not offensive.