Place Marketing

[Place Marketing @PlaceMarketing]

Around the South - Spring 2026 | Southern Business and D7evelo
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P88-south-spring-2026

[Place Marketing @PlaceMarketing]

"...not all strengths and assets of a city or region are relevant, and the challenge of place marketing is to select the few that can have the greatest impact on the future success of the investment or business one wants to attract." - Mats Segerström, Future Place Leadership,

[Place Marketing @PlaceMarketing]

A place brand cannot be achieved by messaging and promotion, but rather through deliberate policies and behavior carried out over time.

[Place Marketing @PlaceMarketing]

Places are judged by what they do, not what they say about themselves. There is absolutely no correlation, and never has been, between a country’s image and the amount it spends on marketing, PR or “branding”. - Simon Anholt

[Place Marketing @PlaceMarketing]

The challenges of measuring place branding success are neatly summarized here by the The Place Brand Observer https://t.co/yt29pOqxJx

[Place Marketing @PlaceMarketing]

Communities with a corporate HQ attraction strategy may need to rethink.
https://t.co/WhxAgMi7a6

[Place Marketing @PlaceMarketing]

@Resonanceco has released their rankings of the top "small" cities with a population between 100,000 and 500,000. Number one was Reno, Nevada. How did your community rank?

[Place Marketing @PlaceMarketing]

@TechCrunch @DannyCrichton It's true large projects get the media attention. but it is not what most economic developers are focused on at all.

"economic development leaders .. focus on massive, flagship projects that .. will drive the news cycle and bring .. media attention to their elected .. bosses."

[Place Marketing @PlaceMarketing]

While unique in approach, publicity stunts like this rank low in effectiveness. It will have zero bearing on an investment decision and while offering a temporary media spotlight (mostly local, not among intended targets) they do little in moving the needle on place brand/image.

[Place Marketing @PlaceMarketing]

While unique in approach, publicity stunts like this rank low in effectiveness. It will have zero bearing on an investment decision and while offering a temporary media spotlight (mostly local, not among intended targets) they do little in moving the needle on place brand/image.

[Place Marketing @PlaceMarketing]

A nice summary from @bloomconsult that applies to regions and cities, too. https://t.co/78lo8nRTbl

[Place Marketing @PlaceMarketing]

Forbes found that our world contains 455 metropolises, 3,000 large cities, 2.7 million small cities and towns, and too many districts, boroughs, suburbs and neighborhoods to count. All of these want a piece of the action, so you better know who you are and what you want.

[Place Marketing @PlaceMarketing]

Great advice for EDOs from Marketplace member and location advisor extraordinaire Didi Caldwell of @glsconsults
https://t.co/mOE0bfA6JO

[Place Marketing @PlaceMarketing]

Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus.

[Place Marketing @PlaceMarketing]

Place marketers: Here is a Forbes article that offers some great tips relating to your talent attraction and retention efforts.

[Place Marketing @PlaceMarketing]

Well done Gary Tonjes. COngrats and best wishes! @ABQEconDev
Albuquerque Economic Development president to retire https://t.co/CUzczPVzZN

[Place Marketing @PlaceMarketing]

In a time of prospecting without conferences and trade shows, we can help you continue your outreach to location advisors. https://t.co/jZ0zjtHQZE

[Place Marketing @PlaceMarketing]

“No one wants to get a bunch of emails from brands and stores saying what they are doing. It’s spam.”
— Levi Strauss Chief Marketing Officer Jen Sey, in the context of companies sending messages to customers on what they doing in response to the pandemic.

[Place Marketing @PlaceMarketing]

Stop with the cute logos, play up your expertise and take action, advises Kit Yarrow.
https://t.co/narjQiSlJG

[Place Marketing @PlaceMarketing]

@nadiakaneva How so? People are using fear, insecurity and false urgency to sell their products and services. In London, coronavirus-related fraud has seen reports of scams increase by 400% within the space of a month. Is that not exploitation?

[Place Marketing @PlaceMarketing]

Now is not a time to exploit the COVID-19 pandemic for marketing purposes. Consider campaigns that emphasize cause marketing over traditional messages, being respectful that people have more pressing matters on their minds and using phrasing that is not offensive.