Playful Promises

Home of iconic lingerie brands.
Quality, Fit and 90+ bra sizes.
Designed in London, shipped globally.
30-34 A-H (US K), 36-44 B-H (US K). UK 8-28 / US 4-24.

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Our best Sellers Ramona & Eddie Black are back in stock 🖤
Be quick before you miss the chance to snap up these beautiful sets 👀

UK https://t.co/O6m7oSyHZB
US https://t.co/cRvH8L3ZEh
AUS https://t.co/VnEW5i30n3

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Fuller bust? We've got you.

Swimwear designed to support, flatter and keep you feeling secure without compromising the fun.

More support. More confidence.

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Consider this the final call for summer.

Meet Joanna Navy Gingham, Kalani Khaki & Eliza Blue - designed for slow afternoons around the pool and soaking up every last drop of sunshine.

Sizes available via link in our bio 🔎

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Your weekend plans just got a little more Playful.

We're treating you to 30% off selected styles.

Swipe through our line-up to discover styles worth adding to your weekend plans.

Use code TREAT30 at checkout

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The curtains are open, and our newest headliner has arrived.

Introducing Persephone Ivory & Wine. Dressed in delicate floral embroidery with touches of blue threaded across sheer ivory mesh and rich wine detailing, she's ready to take the leading role.

Made for D+ cups.

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Category is: a playful twist on classic elegance.

Dive into decadence with Pippa Black Deco Embroidered Set. This sultry black beauty combines intricate fan embroidery and a daring plunge design.

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One more night until our next headliner makes her entrance.

Persephone takes centre stage tomorrow. Are you ready?

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The first outfit of the night is the one underneath...

Wearing Lilith Black Graphic Embroidery Body, Monica Red Ribbon Slot Lace Set, Lilith Teal Graphic Embroidery Body & Dakota Teal & Gold Snake Embroidery Set.

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Made for turning heads and staying out a little too late.

Lilith Graphic Embroidery Body, High Waist Brief & Bra - consider these your plus ones.

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Look closely. Lilith rewards attention.

Graphic black florals appear suspended against the skin, with every line placed to create a silhouette that feels almost architectural. Go ahead, stare.

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From the garden to the guest list, thedolly.dahlia knows how to make an entrance.

Wearing Ramona Ruby Red beneath the sheer Emily Organza Dress, she’s bringing wild romance to the dress code.

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The club is looking for its next two headliners.

Follow our Instagram account and enter now!

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Eddie Wine has officially entered the club.

Eddie, our all-time bestseller, is back in a decadent new Wine shade. Drink her in - sheer mesh, harness detailing and all the D+ support that made her an icon, dressed up for a new season.

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Hello, you’ve reached the club. Lilith Red speaking.

She’s taking calls in scarlet embroidery, sheer mesh and satin straps that know exactly where to lead the eye. Whatever you do, don’t hang up.

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Your invitation has arrived. Your name is on the list.

Step behind the velvet rope and Meet Me at the Club - a new season of red velvet, stolen glances and lingerie no one forgets. Consider this your first look inside.

Persephone - headlining soon.

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Meet me at the club.

Your name’s on the list. Check your coat at the door and let the Lilith Black Body do the rest - now welcoming D+ members up to a 46H.

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Fire when you feel dangerous. Ice when you feel untouchable.

The Lilith bodies contour every curve and support fuller busts up to 46H. Different moods. Same unforgettable effect.

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Practical or beautiful? You were never the problem. The options were.

Pippa Black brings Art Deco-inspired embroidery, expert support and an extended size range up to 46H. No compromise necessary.

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All the fantasy. None of the fit compromise.

Lilith Red supports fuller busts up to 46H, with a new high-waist brief designed to celebrate every curve. Because feeling this good was never meant for smaller cup sizes only.

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The pretty bras never fit?
Made to lift, shape and support fuller busts - Stephanie Black is proof you can have the fit and the fantasy. Everyday.

🔍STEPHANIE BLACK

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Looks delicate. Works hard.
All the pretty lace you want, with the fuller-bust know-how you actually need. Meet Stephanie Black.

🔍STEPHANIE BLACK