Plus Company

Plus Company: The Impact Network. A curated collective of elite agencies engineered to deliver measurable business results in today’s dynamic landscape.

[We Are Social @wearesocial]

Next week, our U.S. team is heading to Austin, bringing two powerhouse panels led by inspiring women to @sxsw 🤠👇

[Plus Company @PlusCompany_]

🔍 Discover how AI enhances creative impact analysis with insights from Michael Cohen, Chief Data Analytics Officer, and Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations and Mekanism. 💡https://t.co/bCpdnZxBHu

[Plus Company @PlusCompany_]

📋 Respondents lack confidence in tools like:

📚 Brand tracking
💰 Sales trends
📊 Campaign metrics
❓ Media Mix & Attribution
Missing insights? 🚀 Learn how AI can optimize your campaigns ➡️ https://t.co/V0LzZrde4E
#AI #Marketing #Advertising

[Plus Company @PlusCompany_]

✈️ 🚗 A BIG travel week in the U.S.!
Do you budget travel or splurge on luxury?

Our Angus Reid survey found:
💰 79% ‘travel as cheaply as possible.'
🤑 19% of others are ‘willing to go into debt for traveling.’

Explore more on this contrast: https://t.co/JbT4RG04LI
#travel

[Plus Company @PlusCompany_]

Cliff notes from our AI & Creative Impact report ✍️
5 insights for CMOs:

1️⃣ AI Adoption Gap
2️⃣ Overcoming Resistance
3️⃣ Targeting & Engagement
4️⃣ Streamlining Creative
5️⃣ Future of Creative Impact

📝 Full insights: https://t.co/dMsqAJyQFn
#AI #Marketing #CMO

[Plus Company @PlusCompany_]

Using outdated tools? That’s a miss. Consumers' world has evolved, and marketers need fresh ways to measure engagement and creative impact. AI can turn data into dynamite insights, powering winning campaigns. Here’s how: https://t.co/qVB82DPw19

[Plus Company @PlusCompany_]

.@Forbes reveals why AI adoption lags in marketing, with insights from Plus Company’s @StatistaCharts report. 🔍

81% of CMOs use AI for content, but only 36% for decision-making. Room to grow!

📊 Get the report: https://t.co/coJWpRD9Az
Read more ⬇️ https://t.co/OCYc5U7RAy

[Plus Company @PlusCompany_]

The way we launch campaigns is broken—customers move fast, and typical tactics can’t keep up.

We need a strategic approach for bigger creative impact, and AI is the key. Ready to elevate your campaigns? 🌍 Discover the Creative Effectiveness Flywheel 🔄 https://t.co/JNojeyYhg1

[Plus Company @PlusCompany_]

UNtaboo the taboo! 🙊 As #MenopauseAwareness Month wraps, let’s keep the convo going! 💪🏻

On Partners in Possibility, Mekanism’s Katie Jensen & Lauren Redfern from @hormonallyus share how brands can connect with women on their hormonal journey.

Listen 👉 https://t.co/jjpYyT5WKS

[Plus Company @PlusCompany_]

Real-time health tools—smart rings, watches, sleep trackers—keep us connected to wellness. But too much monitoring can lead to digital health anxiety. 💡 What does this mean for brands? Discover more in our Health & Wellness Report!

Read more: https://t.co/Sj1DnigTJi

[Plus Company @PlusCompany_]

What an AMAZING finish to Day 2 of #TGS2024! 🚀

Kate Torrance (@sickkids) inspired us on brand reinvention, Joe Cano (@Zappos) shared how data + consumer focus rebuilds brands, and Simon Cazelais (BRP) is up next with insights on reaching new audiences through adventure!

[Plus Company @PlusCompany_]

"We’re essentially in a joy recession, and people want greater connectivity by being good to one another. Kindness is a super power. It’s one of the most difficult things to do when there’s chaos and negativity around you." #TGS2024
Thank you to @NadiaNiccoli from @Diageo_News✨

[Plus Company @PlusCompany_]

Day 1 at The Gathering Summit! 🙌 Inspiring talks from Matthew Cowling (Paramount+), Michelle Draper (SVB), & Brett Marchand (Plus Company) on audience, resilience & AI. Now excited for Nadia N. on breaking free from female guilt as a leader! #TGS2024

[Plus Company @PlusCompany_]

We've launched insights from our survey of 350 marketers with @StatistaCharts! 💡

Download "The 2025 Marketer’s Guide to AI & Creative Impact Measurement" to explore how AI can boost creative strategy and tackle adoption challenges.

Full press release 👉 https://t.co/QeqEJHnk0b

[Plus Company @PlusCompany_]

🚀 The 2025 Marketer's Guide to AI and Creative Impact is here! Only 36% of 350 marketers measure creative effectively 😲 Learn how AI can boost your strategies and track success.

🔗 Get the report 👉 https://t.co/coJWpRD9Az

[Plus Company @PlusCompany_]

Human Creativity Will Thrive On [Not be Threatened by] Generative AI - Great piece by @cossette 's Sabaa Quao in @MarketingNewsC2 : https://t.co/l4sHrdAQsd

[Plus Company @PlusCompany_]

Take a look at the amazing work of the agencies in our Plus Company Network. 🚀

We take bold ideas and data-driven strategies to turn big challenges into bigger wins!

Our work ➡️ https://t.co/aNdzpdcmX4

[Plus Company @PlusCompany_]

New podcast episode alert!

@Tripadvisor 's Matt Dacey & @citizenpr' Erin Georgieff talk about building a community and disrupting the industry.

Listen here: https://t.co/AX1joIFp3w

[Plus Company @PlusCompany_]

Coming tomorrow with @Tripadvisor! 🌟

[Plus Company @PlusCompany_]

💡 It’s time to open up the conversation about menopause and aging. Our latest report explores the stigma, the importance of proper education, and how brands are stepping up to make a difference!

Check our new Health and Wellness report here: https://t.co/VeOyWn0mtO