2.Check These Before Applying ๐โ ๏ธYour landing page needs to look complete and trustworthy: About Us, Privacy Policy, product details, working buttons, and HTTPS. Selling health or adult products? Make sure the required credentials are ready before opening your account. ๐
1.Rejected Before You Even Run Ads? ๐ซ๐For many sellers, the first Facebook Ads hurdle isnโt campaign performanceโitโs account approval. One of the biggest red flags is inconsistent business information. ๐
๐ก What Should Advertisers Do?
Advertisers should also prepare AI-friendly product information, FAQs, policies, and creator content that AI agents can understand and extract as signals. ๐๐๐
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โญAI Is Taking Over the Buying Journey
On Sept. 8, Meta introduced Muse, an AI agent that can search products, compare options, analyze creator content and ads, recommend products, and potentially complete purchasesโall based on a userโs natural-language request. ๐ค๐๏ธโก
๐ Early Access Matters Thereโs one major catch: ChatGPT Ads isnโt fully self-serve yet. Access currently runs through OpenAIโs Ads Solutions team and selected partners. ๐ค
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๐ช๐บ Europe Goes Live ChatGPT Ads has expanded into 31 European countries, turning a US-tested format into a new media buying opportunity overnight. ๐ Advertisers now have access to geo-targeting, custom audiences, conversion optimisation, Pixel tracking and CAPI. ๐๐ฐ
Why Product Selection Matters ๐๏ธ๐ฏ
PPS uses an order-weighted average, Product ratings are compared with similar products, while unrated products are excluded.
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Whatโs Changing? ๐๐
Starting Aug. 27, TikTok Shop will replace PQP with PPS in Indonesia, Malaysia, the Philippines, Singapore, Thailand & Vietnam. PPS ranges from 0โ5, with Product Selection and Content Quality each worth 50%. TikTok recommends 4.5+. โ ๏ธ
Why it matters: More reach can uncover valuable searches traditional targeting misses. But it can also send spend toward queries and landing pages you never explicitly selected. ๐๐ธ
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Whatโs changing: Google Ads is set to automatically upgrade eligible Search campaigns to AI Max in September. The system expands beyond traditional keyword and page-content matching, using broader intent signals to understand what users actually want. ๐โก
๐ฅ The US ecosystem now includes 1.35M stores and 20M influencers. ๐ More than 5,700 US stores surpassed $1M GMV, proving creator-led commerce is becoming a major retail force. ๐ S
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๐ TikTok Shop is reaching new heights! Momentum Works estimates global GMV hit $50.3B in H1 2026, with the US leading at $11.8B. ๐บ๐ธ The Shop tab drove 51.4% of GMV, ahead of videos (40.4%) and live shopping (8.2%). ๐
โณ The announcement comes as the current 10% tariff is set to expire on Friday. ๐๐ผ Businesses trading with affected markets should prepare for rising import costs .
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๐จ President Trump is pressing ahead with 10%โ12.5% tariffs on imports from 60 economies, arguing they have failed to adequately block goods linked to forced labor. ๐๐ฆ The move signals a tougher U.S. trade stance and renewed pressure on global supply chains.