Marketplace Change Tracker

Your one source for all Amazon, Walmart, and marketplace updates, policy changes, and industry shifts affecting sellers and brands. Follow for timely insights.

[Marketplace Change Tracker @PodeanMTrack]

TikTok Shop tightens content quality standards for LIVEs and shoppable videos — TikTok Shop has introduced stricter content requirements that prohibit AI-generated voices, pre-recorded audio, and still-image-heavy content in LIVEs and shoppable videos. Violations can impact account health, commissions, and selling privileges, as TikTok pushes for more authentic, real-time product demonstrations and creator-led content.

Learn more: https://t.co/GtSyMLfPcv

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[Marketplace Change Tracker @PodeanMTrack]

Amazon Prime Day returns as a seven-day event for Australian shoppers — Amazon Australia is bringing back Prime Day as an extended seven-day shopping event, running from Tuesday 7 July to Monday 13 July 2026. The timing differs from other markets like the U.S., which is holding the event in June, and the duration is notably longer than the four-day format most other markets are following.

See full details: https://t.co/wben1hETx6

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[Marketplace Change Tracker @PodeanMTrack]

Amazon Ads launches unified reporting in Ads Console — Amazon Ads is consolidating campaign data across multiple accounts, ad products, countries, and dimensions into a unified reporting interface. The update reduces reporting complexity and provides access to up to 15 months of daily or weekly data and up to six years of monthly or yearly data for historical analysis. Advertisers should also prepare to transition from Sponsored Ads and Amazon DSP reporting tools, which are scheduled to be sunset on December 31, 2026.

Learn more: https://t.co/KE2w1M8kos

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[Marketplace Change Tracker @PodeanMTrack]

Best Buy launches Meta Lab shop-in-shops for immersive product demos — Best Buy is rolling out Meta Lab @ Best Buy spaces across 50 U.S. stores this summer, starting in June. Customers will be able to test Meta's AI glasses and VR headsets through interactive demos, fittings, and hands-on experiences.

Read more: https://t.co/grYqm9alon

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[Marketplace Change Tracker @PodeanMTrack]

DoorDash expands commerce media platform with LiveRamp partnership and new ad formats — DoorDash Ads has partnered with LiveRamp to enable clean room data collaboration and help advertisers match first-party data with DoorDash's signals for more precise targeting. The platform is also launching Spotlight, a premium homepage placement that delivered double the click-through rates of standard banner ads in early testing.

Read more: https://t.co/t9LmPJrht2

[Marketplace Change Tracker @PodeanMTrack]

Walmart updates product claims policy for Marketplace sellers — Walmart has revised its Prohibited Products Policies to introduce clearer guidelines around product claims, covering areas like "Made in the USA" labeling, biodegradable or compostable materials, textiles, and forever chemicals. The update is aimed at improving transparency and trust on the platform, and sellers should review their listings to ensure compliance.

Read more: https://t.co/HaCVBhom4r

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[Marketplace Change Tracker @PodeanMTrack]

Amazon lets shoppers design custom merch through Alexa for Shopping — Amazon has launched an AI-powered merch design feature within Alexa for Shopping that enables users to describe an idea and instantly generate custom graphics for products like T-shirts, hoodies, and tumblers. Designs are fulfilled through Amazon's Merch on Demand print-on-demand service with Prime-eligible shipping. The feature requires no design experience and is free to use, with customers only paying for the products they order.

Learn more: https://t.co/m4Ft4YxZnM

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[Marketplace Change Tracker @PodeanMTrack]

Walmart requires MLMQ support for virtual pack orders — Walmart sellers using APIs to manage virtual packs must now support Multi-line Multi-quantity (MLMQ) order structures. The requirement applies to both seller-fulfilled and WFS orders and enables virtual packs and certain fulfillment features by allowing multiple quantities within a single order line.

See full details: https://t.co/Lmz2Ilc0zo

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[Marketplace Change Tracker @PodeanMTrack]

Walmart launches Walmart+ membership program in Canada — Walmart has expanded its Walmart+ subscription service to Canada, the program’s first launch outside the U.S. Members receive benefits including free same-day delivery on eligible orders, free shipping with no minimum purchase, discounted Express Delivery, and access to Crave Standard with Ads at no additional cost.

Read more: https://t.co/9opy6xMbhU

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[Marketplace Change Tracker @PodeanMTrack]

Sephora becomes first prestige beauty retailer to enable shopping in Google's AI ecosystem — Through Google Agentic Checkout, Sephora shoppers can now discover products, ask beauty questions, build a routine, and complete checkout without leaving the Google platform. The rollout reflects Sephora's broader AI strategy, which also includes integrations with ChatGPT, its own AI Beauty Chat, and in-store diagnostic tools that extend personalized beauty guidance across digital and physical channels.

Read more: https://t.co/HT4uJUzCT3

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[Marketplace Change Tracker @PodeanMTrack]

Amazon refreshes Seller News experience in mobile app — The update adds a redesigned homepage, article filtering, bookmarks, and Seller Forums integration to help sellers stay informed and engage with discussions directly from news posts. Sellers can access Seller News through the Stay Informed tab in the Amazon Seller app or from the app’s main menu.

Learn more: https://t.co/IelicISH61

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[Marketplace Change Tracker @PodeanMTrack]

Amazon launches Prime membership in South Africa ahead of first-ever Prime Day in the country — Amazon has introduced Prime in South Africa, offering members unlimited free delivery, Prime Video access, and exclusive savings and deals. The launch also marks the first time South African customers can participate in Prime Day, which runs from June 23 to June 29.

Learn more: https://t.co/s7Yzf3TvrI

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[Marketplace Change Tracker @PodeanMTrack]

Amazon commits €10 billion to robotics and fulfillment expansion across Europe — Amazon is modernizing its European fulfillment network with advanced robotics, including the expansion of Vulcan, its first touch-enabled robot, and STARK, a new tote-handling system set to roll out to 15 sites by 2027. The investment will also add 25,000 new fulfillment center jobs across the region, and comes on the heels of Amazon's record €60 billion European investment in 2025.

Read more: https://t.co/WO9N0MxpSD

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[Marketplace Change Tracker @PodeanMTrack]

Amazon accelerates ultra-fast delivery expansion across Europe — Amazon Now, its 30-minutes-or-less delivery service, is expanding in the UK with Manchester and Birmingham coming later this year, while Sub Same-Day Delivery is rolling out to 25+ European locations. The "Add to Delivery" feature is also launching across the UK, Germany, Spain, Italy, and France.

Learn more: https://t.co/WO9N0MxXIb

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[Marketplace Change Tracker @PodeanMTrack]

Amazon enhances visual search with new AI-powered discovery tools — Amazon has introduced two new visual search features: real-time AI-generated image suggestions that appear as customers type in the search bar, and a "Shop by Style" option that surfaces curated outfits directly in search results. These additions build on a wave of recent visual search upgrades, including Lens Live, text-to-image search, and Circle to Search.

Learn more: https://t.co/zSrmAqWDuC

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[Marketplace Change Tracker @PodeanMTrack]

Pinterest expands AI partnership with Amazon Web Services — Pinterest has committed $4 billion through 2031 to expand its use of AWS infrastructure, its largest technology investment in the company’s history. The agreement will support AI model training and inference using AWS Trainium and Graviton chips, helping power visual search and discovery experiences for Pinterest’s more than 600 million monthly users.

https://t.co/cSpE4kqYNN

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[Marketplace Change Tracker @PodeanMTrack]

Amazon expands Prime Free Same-Day Delivery in Australia — Amazon has launched Prime Free Same-Day Delivery in Canberra, allowing eligible Prime members to receive orders from more than one million products by 10 p.m. when ordered before 11 a.m. The expansion follows similar rollouts in Sydney and Perth and is part of Amazon’s broader investment in faster delivery services across Australia.

Read more: https://t.co/My4dDgBdNW

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[Marketplace Change Tracker @PodeanMTrack]

Walmart announces Walmart Deals Event dates for 2026 — Walmart will host its Walmart Deals Event from June 22 to June 28 with discounts across a wide range of categories. After running the sales event in July last year, Walmart has shifted the timing to June, aligning with Amazon Prime Day and Target Circle Days as major retailers compete for summer shopping demand.

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[Marketplace Change Tracker @PodeanMTrack]

Amazon Web Services launches Agentic Shopping Assistant for retailers — AWS introduced a new solution that allows retailers to build their own AI-powered shopping assistants using technology and learnings from Amazon’s Alexa for Shopping. The offering includes architecture guidance, starter code, and AWS support, enabling brands to create customized conversational shopping experiences tailored to their products, customers, and brand voice. Kate Spade is among the first retailers to deploy the solution.

Read more: https://t.co/Nx8gjOsiFV

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[Marketplace Change Tracker @PodeanMTrack]

Walmart expands Ship with Walmart integrations — Walmart has added support for Ship with Walmart through three approved solution providers: Rithum, Goflow, and Threecolts. Sellers can now use these platforms to self-fulfill U.S. orders while accessing Walmart’s shipping services.

Learn more: https://t.co/AHjtSL81u4

#PodeanRetail