Marketplace Change Tracker

Your one source for all Amazon, Walmart, and marketplace updates, policy changes, and industry shifts affecting sellers and brands. Follow for timely insights.

[Marketplace Change Tracker @PodeanMTrack]

Google brings brand-building tools to Gemini for small businesses — Google is rolling out new Gemini tools for small businesses, including a business hub and on-brand image generation that reuses uploaded brand kits, fonts, and colors. Gemini can also connect to Google Ads, Business Profile, and apps like Shopify and Canva for tailored insights.

Explore the update: https://t.co/ziFi5aMkM0

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[Marketplace Change Tracker @PodeanMTrack]

Amazon extends the Black Friday and Cyber Monday deal deadline — Sellers now have until November 13 to submit deals for Black Friday and Cyber Monday 2026. The extension gives more time to set up deals and Prime Exclusive Discounts ahead of the holiday sales event.

See full details here: https://t.co/WozBtMClwp

#PodeanRetail

[Marketplace Change Tracker @PodeanMTrack]

Walmart brings Multichannel Solutions to Shopify — Walmart Marketplace sellers can now connect Shopify to Multichannel Solutions and use their existing WFS inventory to fulfill Shopify orders automatically in unbranded packaging. The app also syncs inventory and tracking, and works alongside MCS support for channels like Amazon, eBay, Temu, and TikTok Shop.

See full details: https://t.co/hbDY9VyI2E

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[Marketplace Change Tracker @PodeanMTrack]

Meta adds audience targeting for individual ad creatives — Advertisers using Meta’s Marketing API can now set a specific age range and gender for each creative within a single ad set, instead of only at the ad set level. The option is available to Marketing API partners starting October 19.

Learn how it works: https://t.co/gD2z280ueY

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[Marketplace Change Tracker @PodeanMTrack]

Walmart adds Search themes to Search Insights — Walmart Marketplace sellers can now use the new Search themes feature in Search Insights to explore related customer searches grouped by a common need. The All search themes page shows keywords, frequency ranks, trending queries, and top competing items.

Learn more: https://t.co/D2bOCffEFi

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[Marketplace Change Tracker @PodeanMTrack]

Target debuts Ask Target AI assistant ahead of the holidays — Target is introducing Ask Target, an AI-powered shopping assistant now in beta on https://t.co/PCxgDcnq4O and the Target app, to help shoppers find gift ideas. Holiday deals include a daily Deal of the Day from Nov. 1 to Dec. 24 and Early Black Friday deals from Nov. 5–7.

See the announcement: https://t.co/KNPnnzZm1T

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[Marketplace Change Tracker @PodeanMTrack]

Walmart builds new infrastructure for AI shopping agents — Walmart is introducing Agent Profiles that let customers approve each AI agent purchase or set spending limits, launching within the next month. A new MCP-based Walmart Agent Gateway, now in beta for developers, gives agents a faster way to shop, backed by new rules agents must follow.

Read more: https://t.co/Pushh6ymFC

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[Marketplace Change Tracker @PodeanMTrack]

AliExpress joins YouTube Shopping affiliate program in four new markets — AliExpress is expanding its YouTube Shopping affiliate partnership to the US, UK, Brazil, and Germany, letting eligible creators tag AliExpress products in videos, Shorts, and livestreams and earn commissions on qualifying sales. The partnership first launched in South Korea in March.

Continue reading: https://t.co/K5ISZCYPCx

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[Marketplace Change Tracker @PodeanMTrack]

Reddit adds AI-backed campaign planning and optimization tools — Reddit’s new campaign planner projects reach, impressions, and costs before launch and uses Reddit Community Intelligence to summarize conversation themes across targeted subreddits. A 0–100% optimization score offers tailored recommendations, while automated budget optimization shifts spend toward the best-performing ad groups.

Learn more: https://t.co/7fKsSaaY4h

#PodeanAdvertising #PodeanAI

[Marketplace Change Tracker @PodeanMTrack]

Walmart adds UPS Ground Saver to Ship with Walmart — Walmart Marketplace sellers can now compare UPS Ground Saver rates for eligible lightweight domestic packages when buying labels through Ship with Walmart. Eligible shipments also get Ship with Walmart’s seller protections and on-time delivery support, with no setup required.

Learn more: https://t.co/8vWQSuAEpM

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[Marketplace Change Tracker @PodeanMTrack]

YouTube adds brand-funded affiliate bonuses for creators — YouTube is introducing time-bound affiliate campaigns that let brands offer creators bonuses and higher commission rates for tagging their products in Shorts or long-form videos. Upgraded shopping analytics also add full-basket tracking and metrics like conversion rate and earnings per click by brand partner.

Read more: https://t.co/zMxgrTokZw

#PodeanSocialCommerce

[Marketplace Change Tracker @PodeanMTrack]

Amazon adds customized grading for FBA returns — FBA sellers can now set their own criteria for how Amazon grades customer returns for resale, including packaging, accessories, and when items should be restored to new or sold as used. Rules can apply to specific ASINs, an entire catalog, or a CSV upload.

See full details here: https://t.co/G8WMKCCbKq

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[Marketplace Change Tracker @PodeanMTrack]

Google rolls out AI-powered Universal Cart in the US — Google’s AI-powered Universal Cart is now rolling out in the US across Search, AI Mode, and the Gemini app, letting shoppers save items from multiple retailers in one cart with price-drop and restock alerts. Shoppers can check out with Google Pay at retailers like Walmart, Target, and Sephora.

Learn more: https://t.co/AjewuiaUUi

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[Marketplace Change Tracker @PodeanMTrack]

Meta unveils new high-reach ad options for brands — At its Brand Building Summit, Meta introduced Ads Super Burst, letting advertisers book a 3- to 24-hour window to reach their audience at large scale. Meta is also testing First Impression Ads in the US, which give one brand per day the first ad slot in Feed.

Learn more: https://t.co/pw3v5XgVZn

#PodeanAdvertising

[Marketplace Change Tracker @PodeanMTrack]

Amazon introduces Business Discount badge for B2B offers — Sellers whose single-unit business price is at least 5% below a validated reference price will automatically earn a new Business Discount badge with strikethrough pricing on Amazon Business. It replaces the Business Savings Blue Badge for single-unit prices and no longer requires a 4-star rating.

See full details here: https://t.co/lGO1tQhoU8

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[Marketplace Change Tracker @PodeanMTrack]

USPS adds a $50 hazmat noncompliance fee for Ship with Walmart shipments — Packages with incorrect or missing hazardous materials markings or shipping details may incur the fee. USPS also charges $7.50 for hazmat handling on Priority Mail and Priority Mail Express, while Ground Advantage remains exempt from the handling fee.

See full details: https://t.co/ruypybcGmm

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[Marketplace Change Tracker @PodeanMTrack]

Amazon extends its holiday return window for U.S. shoppers — Items purchased between November 1 and December 31, 2026, can be returned until January 31, 2027, except Apple products, which have a January 15 deadline. The policy applies automatically to both FBA and FBM orders, with no seller action required, and will recur annually.

Learn more: https://t.co/9EAlcXV7pi

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[Marketplace Change Tracker @PodeanMTrack]

Amazon’s new Bee AI wearables bring personalized recommendations to https://t.co/1I1WlQKEOH — Amazon’s new Bee Frontier wearable and Bee Eclipse phone attachment use AI to turn everyday conversations into summaries and to-dos. When connected to https://t.co/1I1WlQKEOH, products mentioned in those conversations can appear as personalized recommendations on the Amazon homepage.

Read more: https://t.co/TwmzmpPcBN

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[Marketplace Change Tracker @PodeanMTrack]

Amazon’s Holiday Beauty Event returns October 19 with deals up to 30% off — Amazon is bringing back its annual beauty shopping event, running from October 19 to November 1, with deals across beauty categories. Shoppers can find discounts on brands like Armani, Clinique, and Tarte, along with 48-hour flash deals and exclusive holiday gift sets.

Learn more: https://t.co/TfRJyATkCH

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[Marketplace Change Tracker @PodeanMTrack]

Amazon extends MCF fee savings beyond the six-month discount — US sellers who finish the six-month MCF Preferred Pricing Program, which offers up to 25% off fulfillment fees plus FBA credits, will now be automatically enrolled in ongoing discounts that scale with their MCF volume. There are no contracts, and enrollment takes one click in Seller Central.

See full details here: https://t.co/zY7HQDyf7y

#PodeanRetail