Portage Labs

Portage Labs is a boutique digital service agency that makes the journey to achieving organizational goals easier.

[Portage Labs @PortageLabs]

We help businesses unlock their #martech to 10x their results.

Follow us for daily news, tips, threads, and case studies on how to supercharge your marketing output.

[Portage Labs @PortageLabs]

If you thought the #Metaverse couldn't get stranger than fiction, think again — Taco Bell will host WEDDINGS in Decentraland?

(Context: A Las Vegas Taco Bell offers wedding services and has married close to 800 couples)

https://t.co/XhenZeC0ZN

[Portage Labs @PortageLabs]

Toronto-based temporary tattoo company @getinkbox is the latest to focus on #TikTok for their marketing:

https://t.co/wwbnYqpTxv

[Portage Labs @PortageLabs]

Few are doing #viralmarketing as well as everyone's favourite owl, Duolingo:

https://t.co/UpAULGiRuG

[Portage Labs @PortageLabs]

After a brief hiatus, #PortageLabs twt is back!

Watch out for weekly threads on marketing workflows to speed up your workday... coming soon!

[Portage Labs @PortageLabs]

Mainstream #ARMarketing is getting closer day-by-day:

https://t.co/nigiq4goE9

[Portage Labs @PortageLabs]

Solid advice for brands entering #Web3:

https://t.co/7SvolHsw3r

[Portage Labs @PortageLabs]

#NBT for connected TV? ShoppableTV lets you:

> See a product you like (on Love Island USA)
> Scan a QR code for it
> Buy it

https://t.co/EB8ru3268i

[Portage Labs @PortageLabs]

Netflix went with #Microsoft to power a potentially HUGE ad business — did you see this coming?

#netflixads

https://t.co/BBLUA7zAjs

[Portage Labs @PortageLabs]

Something big is on the horizon in the #adtech business — a must-read if you're in the industry:

https://t.co/MqR2iOcYd4

[Portage Labs @PortageLabs]

Huge deal for Disney — $9 billion in #upfront ad sales:

https://t.co/1f2MnmxFbx

[Portage Labs @PortageLabs]

Super cool roundup of #campaigns to check out:

https://t.co/b9zgBtmvpN

[Portage Labs @PortageLabs]

Big moves in the #adtech space for in-app mobile advertisers — Verve acquires Dataseat:

https://t.co/hPoeUcOS3K

[Portage Labs @PortageLabs]

Another signal that Snapchat will be THE consumer platform for #AugmentedReality:

https://t.co/zTJPYrmZuk

[Portage Labs @PortageLabs]

Until #Netflix serves ads, product placement will continue to be a prime way to bring in cash:

https://t.co/CvPdoxHfRn

[Portage Labs @PortageLabs]

Sign of the times for #crypto: Coinbase ad spend dropped 98% b/w February and March:

https://t.co/lYZcGdlHta

[Portage Labs @PortageLabs]

Trend alert if you're marketing to #GenZ + #Millennial travelers:

- They value low-cost trips
- Trips are best if they give you good stories
- Traveling is about personal growth

https://t.co/oeGdWKe6Ha

[Portage Labs @PortageLabs]

#OOH is far from dead — it's an essential part of almost any omnichannel ad strategy, as @drinkpoppi demonstrates:

https://t.co/CWHAy7gqGS

[Portage Labs @PortageLabs]

Super cool details from #BillieRazors — a must-read if you're marketing at a D2C:

https://t.co/2WV7H6I6fg

[Portage Labs @PortageLabs]

Talent training, insights, and tools — oh my!

Big collaboration b/w @Omnicom and Amazon:

https://t.co/yq7iIazkZk

[Portage Labs @PortageLabs]

Even @Macys has a Discord now — does your brand?

https://t.co/ZDqT5bNTaj