Hot tip: Send more in the five days leading up to Black Friday to capitalize on less inbox competition with better per-message returns.
Our data backs this. Over the BFCM season, average earnings per message was $0.68, with the top performing day being Monday, Nov 17 ($0.87). This was consistent with 2024, where Nov 17 was also the peak earning day.
Identity Resolution for Postscript customers just got a whole lot better, just in time for BFCM.
The numbers are insane, and all of this is a free upgrade if you use us for SMS or Email...
Getting lots of interest and questions in the Postscript MCP!
We're seeing usage grow very quickly--you can get it set up very quickly, here's instructions:
https://t.co/3pfYo7BN1z
19 days until SMS Sunday
Black Friday has everyone's attention. Cyber Monday? Inboxes are flooded.
Sunday? Subscribers are just waiting for a text. Don't forget to send one.
@PostscriptIO SMS Sunday is real. Quietest inbox day + highest "I'm shopping" intent. We schedule a short last-chance SMS Sunday night AU time and a Cyber Monday tease Monday morning β CTRs routinely beat Friday.
SMS Sunday is the biggest sleeper event of BFCM. If you aren't sending either a 'last chance' campaign for Black Friday or an early 'Cyber Monday' campaign that day...you're missing out on high CTRs, EPMs and way less traffic.
One of the biggest innovations for Postscript 2.0 was attribution. Now you can see who your customers are but truly what's driving your salesβway beyond last touch. Now you can switch between different views and lookback windows. Here's a look inside the app.
BFCM is not the time to worry about sending too many texts. Here's what the data tells us from last year.
In 2025, merchants send 72% more texts than the year before. At the same time, revenue was up 48%, orders were up 46% and the unsub rate was down 6%.