Praetorian PR

A PR agency servicing elected officials, political candidates, businesses, and non-profits throughout the world.

[Matt Shupe @MattShupePR]

From @FoxNews: Nvidia risks prolonging the controversy surrounding CEO Jensen Huang if it overreacts or keeps feeding the news cycle, a crisis communications expert said.

“The worst thing they could do is overreact or drag out the news cycle,” Matt Shupe, principal at @PraetorianPR, told Fox News Digital.

Shupe argued that Huang has addressed the affair with his family and employees and that the investigations should now run their course.

“This is like a trip to the emergency room, it’s not going to be pleasant and it could affect you for the rest of your life, but the goal is to not die,” he said.

Read the rest here: https://t.co/L5zSxLtht1

[Dhillon Law Group @dhillonlaw]

Why do campaigns feel the pressure in September when Election Day is in November? DLG Associate Amber Hulse @amberhulseSD explains how UOCAVA’s 45-day ballot deadline compresses the timeline for election litigation and puts campaigns on an earlier clock.

[Matt Shupe @MattShupePR]

Being the White House Press Secretary is the pinnacle of the career for someone in PR - it's akin to an attorney becoming a Supreme Court Justice.

Here are my thoughts as to the bare minimum of what the next press secretary needs to have and understand (in no particular order):

1) You can't just talk to and be friends with friendly media. You need to go out of your way to build and maintain sincere relationships across the political spectrum. This is often unseen, under-appreciated, but wildly important. Similarly, you need friends throughout the government, politics, and media, when something pops up totally foreign to you, you need people that can get you up to speed quick.

2) Anticipating needs, news stories, issues, and crisis is a fundamental part of your job. You can't become a psychic, but try to get close. You must understand when to parry and riposte. You need to make this incredibly difficult and complex job look easy and effortless.

3) Your client (the President/US Govt/American People) is ALWAYS the priority. There is no I/me.

4) You can't control the news cycle. Porsche didn't expect Tesla to announce a flying car yesterday, and welp. Long nights and tough questions are to be expected. Try your best to influence it, take control of it, and then navigate it to where you want to go. If it doesn't help your client, pivot as quickly as possible to what does. Embrace the suck.

5) We are weeks away from the mid-term election. Ballots are out. Instilling confidence in a Republican government is a priority, selling why we deserve two more years is a fundamental expectation.

6) This job isn't just about talking points. It's being charismatic, witty, confident yet humble, convincing and compelling without be slimy, speak to non-Republicans from a place of credibility and understanding. What you don't have in skill can be made up for with relationships, skill can't cover for a lack of relationships. You really need to have a lot of both. You are going to be talking to the American people on their best days and their worst days, about their aspirations and deepest fears, empathy for both needs to be demonstrated.

7) You must understand how the newsrooms and news cycles operate. While you don't need to have been a journalist, you must have an appreciation of their job and life.

8) A deep understanding of American pop culture is important. It's a core competency expected and tested of foreign service officers as they represent it to the world. You represent it to the American people and the world. Also, you're going to be meme'd - you gotta be able to laugh at it.

9) You're going to have two dozen different jobs such as sociologist, psychologist, stylist, strategist, journalist, policy expert, diplomat, secret keeper, problem solver, crisis manager, arbitrator, etc. you're expected to be, and need to be, an expert at all of them.

10) You need to be prepared to be the stick in the mud -- often. Being able to tell people senior to you and your peers NO, is crucial. Otherwise bad things will happen and "told you so" is meaningless.

11. The next person needs to be a veteran practitioner of this craft with the above 10 as a bare minimum.

[Race 🕊️ @multiplanet1]

A retired NASA engineer who had worked on the Space Shuttle program for 25 years was hired by SpaceX at age 62. He described the first week as the most disorienting experience of his professional life.

At NASA, a design change required 3 meetings, 2 committees, a review board, and 6 to 18 months of documentation. At SpaceX, his new supervisor said "if it works, build it. If it doesn't, change it by Friday."

He sat at his desk after the first day and called his wife. He told her he felt like a man who had been swimming with ankle weights for 25 years and someone just cut them off. He could move. He could decide. He could build something in the morning and test it in the afternoon. The constraint that he had accepted as the nature of aerospace engineering turned out to be the nature of bureaucracy.

Within 6 months he had contributed to more design iterations than he had completed in his last 5 years at NASA. Not because he was working harder. Because the time between having an idea and testing the idea collapsed from months to hours. The same brain. The same knowledge. A different operating system.

He described a specific moment where he proposed a modification to a Raptor engine component. At NASA, the proposal would have entered a queue. At SpaceX, the modification was machined by the end of the day and tested by the following morning. He watched his idea become a physical object in 18 hours. At NASA, 18 hours would not have been enough to schedule the first meeting to discuss whether to schedule a meeting.

He told an interviewer: "I didn't get smarter when I went to SpaceX. I got faster. The intelligence was always there. The system was in the way."

The difference between SpaceX and NASA is not talent. NASA has extraordinary talent. The difference is the time between a thought and a test. SpaceX compresses it. NASA elongates it. The same engineer produces 10x more at SpaceX than at NASA because the bottleneck was never the engineer. It was the meetings about the meetings about the work.

[Dhillon Law Group @dhillonlaw]

More than 660 elections across the country have been decided by 10 votes or fewer.

That’s why 90 voter fraud cases matter more than you might think. Our partner Trey Trainor (@TXElectionLaw ) explains on Tiffany Meier Tonight on NTD.

Watch:

[Praetorian PR @PraetorianPR]

Hard-launching our new website! Check it out: https://t.co/NWj7DHdqfW

[Dhillon Law Group @dhillonlaw]

Another Dhillon Law Group lawsuit makes national/international headlines via the @DailyMail. This one from our partner and celebrity attorney @MSarelson.
Read 👇

[Harmeet K. Dhillon @HarmeetKDhillon]

I almost teared up at this. We’ve come a long way, baby. From @CivilRights at the time I was nominated to now is a total refocus of our mission and our people to serve ALL Americans, not just a few and not just pet projects. With liberty and justice for ALL!

[Harmeet K. Dhillon @HarmeetKDhillon]

I am one of the world’s luckiest people to be able to celebrate America’s 250th birthday as an American. 🇺🇸 Happy birthday to the greatest nation in human history, a beacon of light in a dark world, a place where principles count for all, not a select few. ♥️ God Bless America!

[California Republican Party @CAGOP]

Today, we celebrate a quarter millennium of the greatest nation in human history. A Republic born in fire and blood, forged by patriots who pledged their lives, fortunes, and sacred honor to secure liberty for themselves and their posterity.

For 250 years, America has been the shining city on a hill. The land where dreams become reality. The arsenal of democracy. The home of the brave who defeated tyrants, conquered frontiers, split the atom, walked on the Moon, and lifted more people out of poverty than any civilization in history.

From the golden shores of California to the heartland, the American spirit still burns bright. We will never apologize for our greatness. We will never surrender the principles that made us exceptional: faith, family, freedom, limited government, and the Constitution.

Happy Birthday, America!!! 🇺🇸🦅

[Polymarket @Polymarket]

BREAKING: Gavin Newsom crashes to an all-time low in the 2028 presidential odds.

12% chance.

[Dhillon Law Group @dhillonlaw]

What do football and trial law have in common? Grit, discipline, and a relentless competitive spirit.

DLG Partner @ShawnCowlesCA has taken the toughness and tenacity he developed on the football field and brought it into the courtroom. At Dhillon Law Group, he has the opportunity to compete at the highest level while fighting for his clients every day.

Think you have what it takes? Join DLG and learn what it means to compete with the best ➡️ https://t.co/iYFydo9dZW

[AAGHarmeetDhillon @AAGDhillon]

Tick tock! On July 1, CA plans to impose an unconstitutional “Glock Ban.” 
Today, I notified @CAGovernor & @AGRobBonta to drop the unconstitutional restrictions on law-abiding citizens’ rights to purchase legal firearms before the ban goes into effect, or we will sue. Stay tuned!

[Matt Shupe @MattShupePR]

‘Merica! 🇺🇸

[Harmeet K. Dhillon @HarmeetKDhillon]

Cashmere hat @adamcarolla modeled — Osterbrø pattern (stranded/fair isle Nordic technique); reversible cashmere hat — Harlow Worsted pattern (brioche technique); sweater I’m wearing — Alpine Bloom pattern (stranded/fair isle yoke, lace collar, plain body with tubular cast off).

[Dhillon Law Group @dhillonlaw]

Working with battle-tested attorneys is why 2nd-year associate @domenicaulisi chose to work at the Dhillon Law Group.

He’s sharpening his skills while working side-by-side with some of the most experienced attorneys in the country.

Join us: https://t.co/hHoUpJji5W

[Dhillon Law Group @dhillonlaw]

At Dhillon Law Group, we hire attorneys who show up and do the work, no matter how challenging it gets.

Associate Michelle Brodsky shares why she chose to fight the good fight & why DLG is the right place for her as a first-year associate gaining hands-on experience in the pursuit of justice.

[Praetorian PR @PraetorianPR]

💪

[Virgil @VirgilsQuill]

I love that we’re the new Rome. Peace with Persia in the afternoon and a gladiator fight in the evening, all on the Emperor’s birthday. Another 1,000 years.

[California Republican Party @CAGOP]

1,670,094 Democrats HAVE VOTED so far.
3,153,198 Republicans HAVE NOT VOTED so far.

It's time for YOU to change California - drop off your ballot today.

We will ensure every legal vote is counted.

Our official voter guide: https://t.co/s5OYydIF8K

[Matt Shupe @MattShupePR]

In a statement to @FoxNews, @TPUSA spokesperson Matt Shupe said the organization takes all threats seriously.
"The safety of our attendees, speakers, and staff is always our top priority. All TPUSA events include enhanced, multi-layered security measures enforced by both private security and local police,"he said. "We refuse to let threats silence us. We look forward to a successful and inspiring gathering June 5–7 in San Antonio for 2,500+ ladies attending the Women's Leadership Summit!"

https://t.co/Ss1AT5ZNW5