Precima, a NielsenIQ Company

We help retailers drive sales, boost profitability, and build customer loyalty through customized, data-driven solutions.

[NIQ @NielsenIQ]

Harvey Ma, our SVP of Omni, Consumer, and Retail Performance, is leading off Groceryshop with an exploration of the future of online and brick-and-mortar retail. Some highlights 👇 (Thread | 1/4)

🖥️ No going back: E-commerce is now an established channel for CPG shopping.

[Precima, a NielsenIQ Company @Precima]

@NielsenIQ @Groceryshop @precima

[Precima, a NielsenIQ Company @Precima]

Access to actionable insights can help retail category managers offer superior assortments and provide a more personalized experience to shoppers, among other benefits according to research by Precima and
@CoresightNews.

Learn more: https://t.co/CXDu2QzdJa

#categorymanagement

[Precima, a NielsenIQ Company @Precima]

Based on recent research from #Precima and @CoresightNews, the increasing penetration of e-commerce is the topmost challenge facing retail category managers, with 40% of respondents reporting it as “very challenging”.

Read the full report: https://t.co/jKvGPGZoho

#foodretail

[Precima, a NielsenIQ Company @Precima]

78% of respondents cite analytical thinking as a top skill for succeeding in Retail Category Management today and in the future. According to research from #Precima and @CoresightNews. Read the report: https://t.co/jKvGPGZoho

#retailanalytics #categorymanagement

[Precima, a NielsenIQ Company @Precima]

Customer literacy, which includes localization and personalization, is one of the top 3 most important skills for retail category managers.

Read the latest research report from #Precima and #Coresight to learn more: https://t.co/jKvGPGZoho

#categorymangement #retailanalytics

[Precima, a NielsenIQ Company @Precima]

The acceleration of online grocery shopping behavior over the past year, coupled with changes in the make-up of in-store trips, has created a cascade of consequences for retailers per Brian Ross president, @Precima. https://t.co/tjwKqgWcfL

#groceryretail #onlineshopping #Pricing

[Precima, a NielsenIQ Company @Precima]

Personalized pricing in retail is advancing on 3 fronts – the omnichannel view, the external perspective, and the transformation of process. Where does your organization stand? https://t.co/ZhoQPSwXEO

#Personalization #Pricing #Groceryretail #omnichannel

[Precima, a NielsenIQ Company @Precima]

From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research.

Read the #Precima report to learn more: https://t.co/jKvGPGZoho

#categorymanagement #Groceryretail

[Precima, a NielsenIQ Company @Precima]

Actionable insights from an AI analytics platform empower Retail Category Managers to offer more personalized shopper experiences. Download the report: https://t.co/jKvGPGZoho

#Precima #Categorymanagement #AIAnalytics #retailanalytics

[Precima, a NielsenIQ Company @Precima]

Our latest research reveals the main 3 challenges facing today’s Retail Category Managers in food/drug and mass retail.

Read the #Precima, a Nielsen company and @CoresightNews report to learn more: https://t.co/jKvGPGZoho

#categorymanagement #groceryretail

[Precima, a NielsenIQ Company @Precima]

Over the past year, the shift to digital in #grocery retail has challenged category managers. There are four key imperatives to enhance category management effectiveness today according to our latest research.

Learn more: https://t.co/jKvGPGZoho

#categorymanagement

[Precima, a NielsenIQ Company @Precima]

From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research.

Read the #Precima report to learn more: https://t.co/jKvGPGZoho

#categorymanagement #groceryretail

[Precima, a NielsenIQ Company @Precima]

Personalized pricing in retail is advancing on 3 fronts – the omnichannel view, the external perspective, and the transformation of process. Where does your organization stand? https://t.co/ZhoQPSwXEO

#Personalization #Pricing #Groceryretail #Omnichannel

[Precima, a NielsenIQ Company @Precima]

From promotion selection to price and assortment management, most food/drug/mass retailers are ready to automate key category management processes according to new research.

Read the #Precima report to learn more: https://t.co/jKvGPGZoho

#categorymanagement #groceryretail

[Precima, a NielsenIQ Company @Precima]

Actionable insights from an AI analytics platform empower Retail Category Managers to offer more personalized shopper experiences.

Download the report: https://t.co/jKvGPHgZ8W

#Precima #Categorymanagement #AIAnalytics #RetailAnalytics

[Precima, a NielsenIQ Company @Precima]

Our latest research reveals the main 3 challenges facing today’s Retail Category Managers in food/drug and mass retail.

Read the #Precima, a Nielsen company and
@CoresightNews report to learn more: https://t.co/jKvGPGZoho

#categorymanagement #groceryretail

[Precima, a NielsenIQ Company @Precima]

Over the past year, the shift to digital in #grocery retail has challenged category managers. There are four key imperatives to enhance category management effectiveness today according to our latest research.

Learn more: https://t.co/jKvGPGZoho

#categorymanagement

[Precima, a NielsenIQ Company @Precima]

Using an analytical platform to access actionable insights from data was cited as the topmost best practice today by retail category managers, with 59% of respondents citing it as “important."

Read the full report: https://t.co/jKvGPGZoho

[Precima, a NielsenIQ Company @Precima]

Based on recent research from #Precima and @CoresightNews, the increasing penetration of e-commerce is the topmost challenge facing retail category managers, with 40% of respondents reporting it as “very challenging”.

Read the full report: https://t.co/jKvGPGZoho

#FoodRetail