David Prentell

Investing, Branding & Designing For Scale For Fast Growers Like Legora, NEKO Health & Klarna As Strategy Partner @G_W_Studio | Author of Aitopia | Investor

[David Prentell @Prentell]

A custom font family used to cost 6 figures. So everyone picks Google Fonts or ship identical type using AI. Sameness is the default. https://t.co/2TD9WgLp6k now generates full families in seconds. Thin to Black, UltraCondensed to UltraExpanded.

Your unfair advantage. Use it.

[David Prentell @Prentell]

Cerebras runs AI workloads an order of magnitude faster than anything else. But for 3 years, the brand hadn't kept up. We fixed that. Full story → https://t.co/DcSHNgbCVu

[David Prentell @Prentell]

In rebranding the GoogleX spinnout @TaaraConnect, we didn't just update their visuals. We built an identity from the same principles as their tech: directionality, precision & control.

Now high-speed internet over light isn't just what they move, it's how they show up.

[CJ @ Jackie Brown @CJfromJBW]

Just came across https://t.co/oOaCwlkYbU, and this is super cool!

You can tweak type at a global level or go letter by letter.

Feels less like “picking a font” and more like building exactly what you want.

Will be playing with this more, for sure!

[David Prentell @Prentell]

We wanted to build more type-led brands @G_W_Studio.
But every path was the same: buy a font, brief a foundry, or spend weeks in tools built for type designers, not brand designers. So we built https://t.co/plgJxhJjhl. 3 months since launch going >
Custom type, yours to keep.

[David Prentell @Prentell]

Most designers never get to adjust aperture. It's what separates "readable at any size" from "high fashion and untouchable." In https://t.co/plgJxhJjhl, it's just a slider — move it and feel the shift.

[David Prentell @Prentell]

Stop using generic fonts for your branding projects.

Me, a quick foxy coffee and my lazy dog jumped over to https://t.co/plgJxhJjhl to create a custom typeface.

Giving the font away for free commercial use in the comment field.

#typography #typedesign #branding #fonts

[Yahya @yahyabuilds]

Just found a tool that lets you create custom fonts in minutes 😲

Tested it in @framer and it works flawlessly.

The Internet is crazy good

[The Brand Identity @TweetsByTBI]

Stockholm-based @G_W_Studio and Strawberry collaborated to transform Clarion Collection into Home Hotel, with a refreshed identity centred on the ‘Home until you’re home’ concept.

Check out more of their work below ↓

[The Brand Identity @TweetsByTBI]

Want to generate a typeface in seconds?

@G_W_Studio is launching Typograph, an AI-powered type design tool promising instant sans serif creation – and they're giving you first dibs on the beta.

Sign up now via the link below to secure your spot!

[David Prentell @Prentell]

@FirstboardI is on a mission to diversify tech company boards — as their design partner @G_W_Studio was honored to celebrate their anniversary & continued impact in Silicon Valley and beyond.

Here’s to another 5 years of progress, purpose, and powerful boardrooms 🥂

[G–W Studios @G_W_Studio]

– Revealing @LuminarVentures New Brand & Website https://t.co/m1QariT1TA

Closing the circle — From co-investing in the fund, joining their angel network, to working hands-on w/ brand & marketing for their portfolio co's. Today, @G_W_Studio is proud to unveil their new ID & web

[G–W Studios @G_W_Studio]

Today, we’re proud to reveal @cerebras new website to the world and celebrate their recognition as one of @FastCompany’s Most Innovative Companies in AI 2025 with @OpenAI , @AnthropicAI , @GoogleDeepMind

🔗https://t.co/HFHTjBqts1

[G–W Studios @G_W_Studio]

— New website for Taara, congratulations on your graduation day from @GoogleXLab ✨

We’re so excited to announce the website we’ve been building the last couple of weeks for them
https://t.co/0390IFTEpk

[G–W Studios @G_W_Studio]

How we helped Aimo Subscription redesign from an on-street car rental service to a monthly car subscription. Here’s how we helped boost their profitability and conversion rates in collab with Soscale.

Tbx Rohaid Asif for the trust! Also tnx to Ludwig, Jakob, Isak & Oskar

[The Brand Identity @TweetsByTBI]

Stockholm-based studio G—W has created a new digital platform for String® in order to support the brand's growing catalogue of products and help maintain its status as a timeless Scandinavian design icon.

See more → https://t.co/DERbUIqtpI

[G–W Studios @G_W_Studio]

Exciting News: A New Identity for Strawberry’s Latest – Home Hotel!

Full case coming…

[David Prentell @Prentell]

Announcing the 1st chapter of Aitopia in English on Spotify, free for anyone to stream!

I started writing the sci-fi novel a decade ago as how I anticipated the AI revolution, getting more relevant by the day. Set in 2031, AI governs the world...
https://t.co/f5JVwhg2kT

[G–W Studios @G_W_Studio]

G–W Studios ’24. 75 Clients. 100+ Projects. 5 new investments. 9 Designers. 3 Strategists. ’25 bring it 🔥

—
Featured:
Toteme
@Klarna
@Instabridge
@stringfurniture
Round2Cap
@dandihq
@ZettaVentures
Joyweek
DEMA
ICA
Mini
@MuseumModernArt
IMIO
Less
@nablabio

[David Prentell @Prentell]

◉ Revealing Axolotl–A new brand that feels open source, friendly, fast, and fun. Here is for continuing making open source the vibrant ecosystem it is today

Thanks to Wing Lian and to our designers Hampus Malmberg Eriksson and Jacob Säwensten

https://t.co/ZEyO11wP9r