Rejoice Emmanuel

Founder @Preskyorganics | Skincare & Haircare Formulator
I teach founders to formulate products AND sell them out
Formulation + Marketing + Copy that converts

[Rejoice Emmanuel @PreskyDickson]

Hi, I'm Rejoice Emmanuel,

I studied Human Kinetics and Health Education but built a career in skincare and haircare formulation.

Founder of Preskyorganics.
I teach people how to formulate quality products and build successful brand.

Welcome to my page

[Rejoice Emmanuel @PreskyDickson]

This is exactly what I teach my students at PreskyOrganics.

Anyone can copy a recipe

A professional cosmetic formulator understands the science behind every ingredient and knows how to formulate with purpose.

What stage are you in right now?

[Rejoice Emmanuel @PreskyDickson]

A thread 🧵

[Rejoice Emmanuel @PreskyDickson]

That knowledge gave me confidence.

Today, I don't depend on someone else's recipe.

I can create formulations based on a product goal, select ingredients intentionally, make substitutions confidently, and improve existing formulas because I understand the science behind them

[Rejoice Emmanuel @PreskyDickson]

Everything changed when I decided to study cosmetic formulation science instead of memorising recipes.

I learned how ingredients function, how they interact with one another, how to build formulas from scratch, and how to troubleshoot when something goes wrong.

[Rejoice Emmanuel @PreskyDickson]

But I couldn't answer simple questions;
📌Why is this ingredient included?
📌 What happens if I remove it?
📌 Can I replace it with something better?
📌 Why did this formulation become unstable?

I realised I wasn't formulating and was simply following someone else's recipes.

[Rejoice Emmanuel @PreskyDickson]

When I first started making skincare products, I did what most beginners do.

I searched for recipes, copied ingredients and followed measurements exactly as they were written.

The products worked sometimes.

[Rejoice Emmanuel @PreskyDickson]

Today, I rewarded the best student in our Advanced Skincare Formulation Class with a ring light.

Excellence deserves recognition, and I can't wait to see the amazing content she'll create.
At PreskyOrganics, we don't just teach formulation, we celebrate excellence.

[Rejoice Emmanuel @PreskyDickson]

A little refresh for our Selar store, and I absolutely love how it turned out.

We've been using Selar for a while, but it was time to give our store a cleaner look and better organisation.

Click the link in my bio to explore all my courses and books

[Rejoice Emmanuel @PreskyDickson]

A recipe tells you what to make

A percentage formula teaches you how to think like a formulator

If your goal is to become a professional cosmetic formulator, don't stop at memorising recipes
Learn the science behind the formula.

[Rejoice Emmanuel @PreskyDickson]

Why Every Cosmetic Formulator Should Learn Percentages

One of the biggest mistakes I see among beginner formulators is relying only on recipes written in grams.

[Rejoice Emmanuel @PreskyDickson]

If you only know how to copy a recipe, you'll struggle to create your own formulas
That's why learning percentages is so important

When you understand percentages, you can
✅ Scale your formula from 100 g to 1 kg, 10 kg or even 100 kg.
✅ Adjust ingredient levels with confidence

[Rejoice Emmanuel @PreskyDickson]

The more clearly you understand your customer, the easier it becomes to create content that speaks directly to them.

Know your customer that's where good marketing begins.

[Rejoice Emmanuel @PreskyDickson]

HOW TO WRITE A CUSTOMER AVATAR

If you don't know who you're talking to, your marketing will always feel difficult.

One of the biggest mistakes business owners make is trying to sell to everyone.

When you speak to everyone, you connect with no one.

[Rejoice Emmanuel @PreskyDickson]

6. What are they hoping to achieve?

7. Why haven't they solved this problem already?

8. Where do they spend their time online?

9. What would make them trust my brand?

[Rejoice Emmanuel @PreskyDickson]

So before you create content, run ads or launch a product, answer these questions:

1. Who is my ideal customer?

2. How old are they?

3. What do they do?
4. What problem are they trying to solve?

[Rejoice Emmanuel @PreskyDickson]

@abazwhyllzz I help people build successful skincare and haircare brands using profitable Formulation skills.

PreskyOrganics is the best place to learn effective skincare and haircare Formulation

[Rejoice Emmanuel @PreskyDickson]

Want to learn?
Click the link in my bio to register NOW

[Rejoice Emmanuel @PreskyDickson]

BEFORE YOU ANNOUNCE YOUR NEXT DISCOUNT SALES, READ THIS 👇

[Rejoice Emmanuel @PreskyDickson]

A discount can increase sales
But only when the right people see it and believe your products are worth buying.

[Rejoice Emmanuel @PreskyDickson]

Inside the Beauty Business Accelerator, you'll learn:
✅ How to plan a product launch
✅ How to attract the right customers
✅ How to build anticipation before a sale
✅ How to follow up with interested buyers
✅ How to use sales psychology to increase conversions

[Rejoice Emmanuel @PreskyDickson]

Before your next sales campaign,
Before your Black Friday offer,
Before your anniversary sale,
Before your "Buy One, Get One" promotion,
Learn how to market it the right way.