Sammy Press

WVU ~ Marketing ~ 2020

[Sammy Press @PressSammy]

@SauvageotOlivia @LaurelAynne I cut my hair when I was little once.. notice it only happened one time.. #boredom > #regret. 😂
Salons could continue the trend with posts of kids’ botched hair cuts to make kids (like me) feel better about their personalized haircuts with before & after pics. 😜 #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@GarveyChelsea @LaurelAynne Yes! I’ve been admiring @TaylorGuitars for their artist involvement. They’re featuring people who work for them or support their brand playing their guitars (instead of just famous people) and putting together sick videos of the beauty in a variety of artists! #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@LaurelAynne @patagonia A large portion of the US lacks access to solid sandstone/limestone faces (like I’m used to in WV), but everyone’s got “climbing trees,” so I’ve been up trees in my free time & sharing my views on social platforms. Sonnie Trotter’s baby inspired me! #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@LaurelAynne For climbers, our hobbies naturally exclude large groups unless you’re blessed with a large group of friends to share crags with. With the opportunity to get newcomers involved in climbing, Patagonia has shared (babies) at-home grip training. Who would’ve thought? #ICMKTG #WVU389

[Sammy Press @PressSammy]

@LandonHuggins1 @LaurelAynne A celebratory reopening is a cool idea and I’ve seen so many stores reaching out and spreading positivity to their consumers with positive posts or actions (that are then posted). It makes them seem more human. I hate this situation but I love all the kindness 😭 #ICMKTG #WVU389

[Sammy Press @PressSammy]

@LaurelAynne - frequently giving food away, their actions are gracious & thankfulness for their efforts echoes throughout every update they post to their Facebook account (that everyone is currently glued to!) 🥰 #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@LaurelAynne #ICMKTG #WVU389 - I think businesses have an unmatched opportunity to show resilience & reach out in a personal tone to customers as a “friend” to establish lasting relationships right now. A local Mennonite grocery store near me has been making special bulk orders and -

[Sammy Press @PressSammy]

@brooke_e_h @LaurelAynne Knowing what a campus looks like can totally help prospective students envision themselves there (and for the weary, lost freshman... building facade recognition is a help)! Our walking bridge and Woodburn are so iconic, I swear they were built for sunset pics. ☺️ #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@LaurelAynne @SneezySquirrel also, check them out interacting with a local hero. 🥰 “Sneezy” represents one of PSU’s coolest campus secrets: the squirrels, they’re infamous! (And stylish 😉) #ICMKTG #WVU389

[Sammy Press @PressSammy]

@LaurelAynne Focusing on their Instagram presence, PSU posts historic pictures that involve past events they’ve hosted or people who’ve gone there and continued on to do great things! It’s interesting, not everybody has access to that info. 🤓 #ICMKTG #WVU389

[Sammy Press @PressSammy]

@blairadowler Social media marketing is going to look more and more personal with time! I’m thinking about influencer ads; people that we feel like we trust for advice are paid to promote specific brands and we’re totally ok with it! #mktg475

[Sammy Press @PressSammy]

@LaurelAynne @joerogan @joerogan, the “fear factor guy,” you’ve done exceptionally well for both yourself & your comedic career. I’m a big fan; I saw @Excision in Pittsburgh and the podcast logo was a visual...😎🤙🏻 I’m a one-girl band and I’m trying to find a drummer & bassist. As a lover of art, help?

[Sammy Press @PressSammy]

@LaurelAynne Podcasts won’t entirely replace trad. media for ads, but they’ll be another great option for marketers to use! I listen to/watch the JRE podcast w/ @joerogan; when Joe tells me ab @MeUndies, I trust his word that they feel great & are a good buy! #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@GarveyChelsea @Capitaldemarca Great point, I’m a listener & the lack of ads is nice but what’s cool is that the host personalizes ads to fit into their discussion (or they should). A “Segway” is a fun way to slide an ad in using the natural flow of the conversation so it doesn’t feel so ad-y! #ICMKTG #WVU389

[Sammy Press @PressSammy]

@JillsInTreble @LaurelAynne Yes! They make you feel like you’re in the room with the people who are recording, and good podcasters offer a variety of perspectives on things. It feels like if the brand weren’t worth the time, they wouldn’t be talking about it b/c they’d lose listeners’ trust. #WVU389 #ICMKTG

[Sammy Press @PressSammy]

@cremeans_josie @JennLStevens A Taco Bell hotel is a dream come true, they have so much DelTaco competition on the west coast so the location makes sense but they should’ve kept the pop up locations going! I’m jealous! #ICMKTG #WVU389

[Sammy Press @PressSammy]

@JennLStevens 1. I think this strategy could go either way.. maybe it pays for brands to market a few funny novelty items but unless I’m trying to collect them, they’re just a fad. 2. Legos made its marketing game w/ this model though- they always have themed building sets! #ICMKTG #WVU389

[Sammy Press @PressSammy]

@blairadowler So many people can see/be influenced by a post, but an insight into SMM strategies is eye-opening. I think a lot of online trends (that don’t make sense) start because of marketing and I could see myself having a future in it because it’s interesting (like psychology)! #mktg475

[Sammy Press @PressSammy]

@madisonbquinn @blairadowler I agree. I think there is so much potential for SMM to help the agricultural industry; I’d love to see/follow a social media account that could help me understand it! You go, girl - I hope you use SMM in the future 😜🌞 #mktg475

[Sammy Press @PressSammy]

@blairadowler - plan on becoming influencers, nor are all of them only promoting things they don’t want/like/use. Look at @JessieJDecker and the great things she does to self-promote her entrepreneurship (music, Kittenish -her fashion line..). She’s largely on IG and Twitter! #mktg475

[Sammy Press @PressSammy]

@blairadowler Influencer marketing will last as long as social media does because, at the end of the day, we’re all here to see what everyone else is doing 😂 influencers who lie about products are just not savvy business people who ultimately ruin their brands, not all influencers #mktg475