The Prince

Cinematographer, Editor & Creative

[Anish Moonka @anishmoonka]

September 1997. Steve Jobs stands before Apple employees and tells them he's been up until 3am finishing an ad. He's been back at the company for eight weeks. Apple lost $1 billion that year. Three months earlier, WIRED put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray."

He starts by saying what he's found since coming back. He couldn't figure out Apple's own product line. He spent weeks trying to understand which model was which and how they fit together. He talked to customers. They couldn't figure it out either. He cut 70% of the product roadmap. People whose projects were canceled were, in his words, "three feet off the ground with excitement" because, for the first time in years, someone told them where the company was going.

Then he says something about marketing that changed how every tech company thinks about advertising.

He says Nike sells a commodity. They sell shoes. But when you think of Nike, you feel something different than a shoe company. Nike never talks about their products in ads. Never tells you why their air soles are better than Reebok's. "They honor great athletes. And they honor great athletics. That's who they are." He compares it to the dairy industry spending 20 years trying to convince people milk was good for them, failing, and then running "Got Milk," which doesn't even mention the product. Focuses on its absence.

He says Apple spends a fortune on advertising. "You'd never know it."

Then he fires the ad agency. Not just fires them. Apple was running a competition with 23 agencies. He scrapped the whole thing and hired Chiat/Day, the agency he'd worked with a decade earlier on the 1984 Macintosh commercial that advertising professionals voted the best ad ever made.

The question they asked themselves: "Our customers want to know who is Apple and what is it that we stand for?"

His answer: "Apple at its core, its core value, is that we believe that people with passion can change the world for the better. And that those people who are crazy enough to think they can change the world are the ones that actually do."

Then he plays the ad. In this room. To Apple employees. For the first time.

"Here's to the crazy ones. The misfits. The rebels. The troublemakers."

He says almost none of these people had ever appeared in an advertisement before. He personally obtained Yoko Ono's permission to use John Lennon. He says the estates and living subjects agreed because of their feelings toward Apple. "I don't think there is another company on Earth that could have done this campaign."

The ad broke that Sunday during the network premiere of Toy Story on ABC. Two 60-second spots. Newspaper ads in the Wall Street Journal, New York Times, and USA Today. Billboards in major cities. Buses in five cities featuring Rosa Parks. Painted walls. The whole thing.

Apple's stock was around $0.10 split-adjusted when this meeting happened. The company is worth $3.68 trillion today. Think Different ran for five years. Every product that came after, the iMac, iPod, iPhone, iPad, was built on the identity this campaign established by a guy who'd been back at the company for eight weeks and finished the ad at three in the morning.

Video: Steve Jobs internal staff meeting at Apple, September 1997. This is the first time the Think Different campaign has been shown to employees. Jobs had been back at Apple for eight weeks. Footage leaked from an internal recording.

[Abdulahi Adan @AbdulahiAdan10]

If Kenyans decide to mourn, they really know how to mourn🔥🔥🔥.... Continue resting in peace Baba.

[The Prince @PrinceCollo254]

Rest well @RailaOdinga. We will miss you Baba

[Lindah Oguttu aka Mtu ya mjengo @lindahoguttu]

Thank you @KenyaAirways 👏👏👏#Raila

[The Prince @PrinceCollo254]

@WhatsApp My number has been suspended for spam and I have not violated any terms of service. Kindly help.

[cinesthetic. @TheCinesthetic]

For Parasite (2019), Bong Joon-ho meticulously drew storyboards for nearly every scene, planning each shot with incredible precision 🤯

[cheruiyotkb @cheruiyotkb]

A reminder that wealth can be built monthly with < Sh 10K.

~Load your MMF or Fixed Income Fund account with Sh 6000

~Fund both SACCO deposits or share capital with Sh 7500

~Buy 500 shares of CO-OP with Sh 8500

~Buy 500 shares of ABSA with Sh 9000

Consistency matters 💯

[The Prince @PrinceCollo254]

When Music was Music #MABA

[Ty Ngachira @anto_ty]

Random classic Kenyan music I'd like modern producers to sample and DJs forget to add to their 'old skul' mixes

1. Bado tunaroll - Washukiwa, Mandugu na Shaki

[Ty Ngachira @anto_ty]

Random classic Kenyan music I'd like modern producers to sample and DJs forget to add to their 'old skul' mixes

1. Bado tunaroll - Washukiwa, Mandugu na Shaki

[Gichuki Kahome @kahome_steve]

Did you know that you can start investing in Real Estate in Kenya with less than Ksh 1,000?

I present to you Real Estate Investment Trusts(REITs) in Kenya

Here's everything you need to know about investing in REITs in Kenya👇👇

[Brian Halligan @bhalligan]

I wrote down literally everything I've learned about the journey from startup founder ($0) to scaleup CEO ($25billion). This thread is the on the lessons in LEADING. Several more threads coming on different topics.

[Nichole Wischoff @NWischoff]

Here is the deck I used to raise our $50M Fund III:

[The Prince @PrinceCollo254]

A masterpiece

[MarketingMax.com @MarketingMax]

🚨 BREAKING: Nike just introduced their Olympic commercial and slogan "Winning isn't for everyone"

This is a masterclass in marketing for so many reasons

Goosebumps:

[MarketingMax.com @MarketingMax]

🚨 BREAKING: Nike just introduced their Olympic commercial and slogan "Winning isn't for everyone"

This is a masterclass in marketing for so many reasons

Goosebumps:

[Hanifa 🇵🇸 🇸🇩 🇨🇩 🇰🇪 @Honeyfarsafi]

I have never in my life felt so proud to be Kenyan than I am now. History will be kind to each and everyone of you my fellow criminals 🥹🥹🥹��️❤️
#RutoMustGo

[The Prince @PrinceCollo254]

#RejectFinanceBi2024

[Academic help | Essay | Assignment | Homework @Tutor_Joel]

Rio de Kanairo vs Rio De Janeiro

#rejectfinancebill2024

[𝐉𝐮𝐝𝐝𝐚𝐡™ @iamjuddah]

If you see this don't say anything, just RETWEET

[🫡TRUTH MATTERS @FrmNGGStoGODs]

This is smart asf..🧐

[Sasha Yanshin @sashayanshin]

First Adobe changed their Terms to give themselves a permanent license to any content you produce using their software.

Then they pretended it was a misunderstanding.

Then Adobe gaslit people who pointed out that they are full of BS.

Then they put out damage limitation statements that mean nothing.

I have cancelled Adobe and so should you if you are a creator who has a backbone.

Here is what I have done:

1. Premiere Pro -> Davinci Resolve

This is an upgrade. The software is less clunky and actually works better.

Integration with hardware is better.

No licences. No monthly payments.

I bought the Speed Editor Keyboard that comes with a Resolve license - absolute bargain of a deal.

2. Photoshop -> Affinity Photo

This is also an upgrade. After an hour of getting used to it, Affinity software actually works better.

Image editing and my YouTube workflow are better.

3. Illustrator -> Affinity Designer

Same as above - actually very good software.

***

In the last few years Adobe’s competitors have caught up with and overtaken Adobe.

I was blind to how good the alternatives have become, using Adobe stuff because I was a creature of habit.

Would very strongly recommend trying the alternatives out.

You might surprise yourself… And save a boatload of cash.

[You'reAnIdiot @Kennythema]

@the_beardedsina They have been doing it for a while now