Bawumia needs to make @ksheldonstudios a regular stop from 2027 if he’s serious about winning new and floating voters in 2028.
Not his delegate. Not his running mate. Not his Communications Director. Not his PA. Not his spokesperson. Him.
He should sit with Sheldon and Scanty and answer every question, including the ones politicians dismiss as “childish.”
That’s where a lot of young Ghanaians are. That’s where perceptions are shaped. You don’t win over that audience through press releases or polished interviews.
If he commits to this approach consistently, he stands a real chance of pulling around 60% of the vote.