Principle Design

A multi disciplinary studio of design strategists, specialising in graphic design, brand strategy, digital design, print design, signage & wayfinding strategy.

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Roar Projects aids the Melbourne hospitality scene to get businesses off the ground and turn them into viable commercial operations. Principle Design developed the Roar branding around the fortitude and engagement of their four partners, splitting a shield marque into quadrants

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The Emerald Hill Residence Aged Care Facility engaged with Principle Design to create a brand for their open-to-public café. Under direction of the Lions Club, PD assisted in the naming and branding of the café.
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The Save Wildlife Association is the legacy of the passionate advocate for Australian Wildlife, Judith Eardley. We developed an illustrative logo for the initiative influenced by the tones found in the native Australian wilderness, from Eucalyptus greens to desert-sand ochre.

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Last week, the Principle Design team geared up for the 2019 Melbourne Design Awards Ceremony where we were pleased to take home, not just one, but two awards in recognition of design excellence for our work with Ecosa, Western Autistic School & Autism Teaching Institute.
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It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the Foundation's commitment to impeccable architectural design. Checkout their events this weekend here: https://t.co/QurruDP9Ag

[Principle Design @PrincipleDesign]

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It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the Foundation's commitment to impeccable architectural design. Checkout their events this weekend here: https://t.co/QurruDP9Ag

[Principle Design @PrincipleDesign]

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It was a privilege to create a brand identity for the Robin Boyd Foundation’s Centenary of Design this year. As designers, we bolster the foundations commitment to impeccable architectural design. Checkout their events this weekend here: https://t.co/QurruDP9Ag

[Principle Design @PrincipleDesign]

Beautifully Imperfect was a NICA production performed by a third-year student under Rob Tannion. NICA paired with Principle Design to help bring this thoughtfully dark and mysterious performance to the public.

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McBride Charles Ryan required a publication that showcased their key projects to potential clientele in a way that was exciting and engaging. To achieve this, a cinematic approach to image treatment was used to create energetic page layouts.

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Gregory Elms, a gifted photographer and friend, approached the PD team when he was invited to exhibit his work in New York. Together we created the ‘Transience’ book to accompany his incredible work at the exhibition.

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Moroccan Soup Bar decided to reveal the creative recipes of the Melbourne icon in a recipe book. Along with the publisher Melbourne Books, Principle Design helped recreate the distinct vibrancy of the famed eatery.

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We partnered with Rigby Cooke Lawyers to bring their digital presence up to speed with their brand perception as market leaders. We developed a modern digital presence to keep up with the firm's success.
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Read more about brand strategy here: https://t.co/hxMHNuUGo3

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We are ecstatic to share another silver at the Melbourne Design Awards 2019 for our work with WAS and ATI. It was a pleasure to collaborate with such an incredible institution and an honour to see our work together thrive!
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Link to the award here: https://t.co/cykjgKyfBK

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Visioneer approached PD looking to reimagine their brand image as a time told luxury builder. The result curates an air of stability and rationality with design excellence across all Visioneer collateral.
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Read more about brand strategy here: https://t.co/hxMHNuUGo3

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Enquire Within was started around the idea of ephemeral experiences with plans to close down and rebrand every year with a new recipe and brand. This concept allowed PD to create this fun and lighthearted identity.
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Read more about brand strategy here: https://t.co/hxMHNuUGo3

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4D Studios is a master in the art of architectural rendering, articulating vision, narrative meaning and exceptional artistry. We captured the essence of their of talents in the imagery of 4D’s exemplary online portfolio.
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Read about brand strategy here: https://t.co/hxMHNuUGo3

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We are overjoyed to announce that we have won silver at Melbourne Design Awards 2019 in Identity and Branding - Retail for our work with Ecosa!
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Link to the award here: https://t.co/AaKgPirTnB

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Lyn-Al creates wearable art derived from her deep connection with her Indigenous Australian heritage. This informed our design process leading to work that tied product and brand together in harmony.
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Read more about brand strategy in our journal here: https://t.co/hxMHNuUGo3

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After bursting at the seams we have moved to a new location in the ever colourful Collingwood. However, don’t fret as we are just a stone's throw away from our old stomping ground! After 6 months we are certainly loving it and so should you - feel free to pop in and say hello.

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Tigmo came to us after outgrowing their existing brand identity in the competitive digital environment. We repositioned their digital agency as a leader in friendly, professional, and approachable digital solutions.
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Read more about brand strategy here: https://t.co/hxMHNuUGo3