We’ve just rolled out Biometric Authentication, making UPI payments up to ₹5,000 as natural as unlocking your phone. By leveraging device-level hardware security, we’re delivering a "one-touch" experience that protects users in public spaces and eliminates PIN-entry failures. This isn't just about speed—it’s about building a truly frictionless and accessible payment ecosystem. I’m proud that @PhonePe is one of the first major TPAPs to scale this capability, setting a new benchmark for intuitive payments for a billion+ Indians. Read more: https://t.co/kyN3qJYrI2
Time for a little myth busting -
- What is Digital Gold? Digital Gold is "Physical Gold sold digitally". It is NOT some sort of a digital token or speculative currency!
The main difference between buying physical gold online and buying Digital Gold is this:
- If you buy physical gold online, from say Tanishq or Caratlane's websites, then they ship the physical gold to the customer.
- If you buy digital gold, from say MMTC-PAMP or SafeGold, then your physical gold is stored in bank-grade secured vaults. It will be shipped to you anytime you ask for it, in multiples of 0.5gms.
For every Digital Gold purchase you get a formal tax invoice and a gold certificate, exactly as if you were buying physical gold in a retail shop.
- Purity level of Digital Gold? All leading Digital gold sellers sell either 99.9% or 99.5% purity gold. Same as most Gold ETFs. As such, there is no difference in purity levels.
- Consumer Protection – Even though gold is an unregulated sector, all large Digital Gold players do get audited to ensure that all gold purchased digitally is backed by an equal amount of physical gold stored in the vault.
Given that Digital Gold is becoming more popular in the country, there is definitely a case for stronger self-governance and audit in this sector. The Digital Gold industry players' recently decision to set up a self-regulatory body (SRO) to monitor quality controls and standardize audits and best practices is a welcome move in that direction.
- Tax Rates:
- 3% GST has to be paid when you buy gold – whether you buy Digital Gold or from a jeweler.
- Gold ETFs do not attract any GST, because the user cannot actually redeem the gold.
So why are lakhs of Indians choosing Digital Gold?
1. Fractional Buying - Most Indians want to, but cannot afford to buy large values (1+ gms) of Gold in one shot. Digital Gold allows Indians to buy fractional units of gold, which can be accumulated and redeem later. The average order value of one-off digital gold purchases is Rs 1000-3000/-, which is not enough to buy even 0.1gms of gold.
2. Daily savings habit - The most popular product in the Digital Gold market today is a daily gold accumulating plan called ‘Daily gold savings’ starting at Rs 10/- per day.
3. Convenience – Digital Gold gives them the option of having their gold stored safely and securely in a vault, instead of having to store somewhere in their own house.
4. Easy liquidity – Digital Gold can be sold online at any time, without the need to go into a physical jewellery shop.
Do visit the PhonePe booth at #TechSparks2025.
Looking forward to some interesting conversations on AI, Fintech, Healthtech, SaaS and Deeptech.
@_TechSparks
SBI Card and PhonePe announced the launch of the PhonePe SBI Card, today. This new co-branded credit card aims to provide a rewarding experience on everyday spends. #PhonePe#CreditCards
https://t.co/2SibKVtFD8
Really excited to share that PhonePe's Pincode Empowers Offline Retailers. Has digitised over 1,000 Offline Stores
https://t.co/HUk5nsSLI6
#PhonePe#digitalpayments
Excited to announce launch of the ‘PhonePe HDFC Bank Co-branded Credit Card’, marking our foray into the co-branded card segment.
#PhonePe#Phonepe#PhonepeXHDFC
https://t.co/G7jl3IsJj6
PhonePe went live with UPI Circle on the app. Our users can now create a circle and make payments on behalf of their family, friends, or trusted contacts.
#UPI#UPICircle#upi
https://t.co/q9G8ypvAbK
PhonePe overtakes global apps like YouTube, Instagram and WhatsApp on App Store ratings, with a whopping 6.4Mn ratings averaging at a 4.7!
Super proud to be the 1st Indian app to do so. Our heartfelt thanks to all our users for their unwavering trust & support.
Click here to read more➡️https://t.co/5jDhIHzpnI
We’re building something special! Here is me talking about how we think about bringing offline commerce online! @pincode
https://t.co/bBHnR6UVgl
Lemme know what you think!