When Roe v. Wade overturned in June, we saw many brands choosing to comment and act.
To see whether speaking out had a positive or negative impact, we used our platform to find out the effect that this had on Starbucks, Airbnb, Kroger and Walmart.
https://t.co/VtR5AK01Uc
Obsessing over awareness is a mistake.
Just because a consumer is aware of something, doesnโt mean they like it or are more inclined to give it a try.
Read this blog to discover what else you should be focusing on in order to achieve brand growth.
https://t.co/cud1QjkbED
Want to learn how to embed more creativity into your brand?
Hear from neuroscientist and Netflix sensation, David Eagleman and top brand innovators, like Treatwell and Jude's, on what it takes to build a creative brand.
https://t.co/sSrV5YRaWm
Brand trackers are as dead as MySpace. ๐ฌ
Weโve caught up with our friends at Victoriaโs Secret, Leon and Tenzing to find out why brand trackers are redundant.
Download now to discover what a future beyond brand tracking looks like.
https://t.co/Q1m73U6L9U
MAD//Fest 2022 may be behind us but we're still not over it. โจ
To get a snapshot of the best talks, themes, and brands covered at this year's event, read this blog.
https://t.co/EcBwtiIGGT
Inflation is determined to wreak havoc. But we're ready for the challenge.
Download our report to keep up with changing consumer behaviors, learn which categories are at risk of decline and gain marketing strategies to help keep your brand afloat.
https://t.co/qA7XWn3XdW
The more salient a brand is, the likelier consumers are to consider it when making buying decisions.
If you want to make your brand its most salient, here's a quick template to show you how to do just that... with the help of ProQuo. ๐ช
https://t.co/QWwNHslA6v
Do you know how many of your favorite beauty brands are actually owned by larger conglomerates?
๐Clue: it's more than you think.
https://t.co/DE5xcAdEXO
For premium skincare brand, Dr. Dennis Gross, investing in a TikTok was a big risk.
See how ProQuo's live creative testing solution helped them understand what this audience wanted from their brand... and so much more.
https://t.co/WGHGHktCd4
Diversification is the ultimate growth strategy. Thinking up new ways to excite your consumers helps inject growth back into your category.
If you're ready to diversify into a new product, service or market, we've got you covered.
https://t.co/Lqw2zPxK50
If you find you're too busy for marketing theory - we're here to help. ๐ค
No more reading through lengthy articles or dense textbooks, here's Daniel Kahneman's System 1 and 2 theory in under a minute. โฌ๏ธ
https://t.co/8rEZPJgXEu
To e-commerce or not to e-commerce? ๐ค
It's a question every brand will find themselves asking at some point.
To help, we've laid out the challenges and benefits brands should consider when embarking on the e-commerce journey & tips to get you started.
https://t.co/qrawFp4iHB
Use the right influencer at the right time and on the right channel, and youโll build brand loyalty far quicker than you would on your own. โจ
To maximize the gains you're getting out of your influencer marketing, read now. โฌ๏ธ
https://t.co/R5AP1zbjnR
Creating and executing an airtight social media strategy can seem overwhelming when everyone else is trying to do the exact same thing on multiple channels. But don't stress!
Learn 5 ways ProQuo AI can help you to nail your next social strategy. ๐
https://t.co/oDccDOxehZ
Marketers are inundated with data.
And integrating all this data in one place, making sense of it, and finding useful ways to action it, is the quickest route to brand growth. ๐ฅ
Find out how to make the most out of your brand intelligence here.
https://t.co/WSkiAcpweg
Musician and fashion icon, Harry Styles, launched his own cosmetic brand โ Pleasing, and it went viral. ๐
See how he achieved this success and what this means for men in the beauty space. ๐
https://t.co/k1MKPFevvh
There's a serious expansion opportunity within the cosmetics space. ๐โโ๏ธ
The men's personal care industry is projected to increase at a Compound Annual Growth Rate of 6.1% by 2028. ๐
Download our report now to find out more. ๐
https://t.co/guIbbWDQIh
What does it take to transform a brand from ordinary to extraordinary? โจ
In this blog, we explore brands across technology, food and beverage to determine the secret to building a premium brand. ๐
https://t.co/ye3CqUYSih
What's the single biggest pain for UK Food & Bev brands right now? ๐ซ
The elusive and ever-changing HFSS regulations.
Read this 1 pager to find out what your brand can do now to prepare for the HFSS storm. ๐
https://t.co/sgK1yQxqtw