FaithTFW

Scaling e-commerce brands | Ads with finance
Everything LTGP:CAC
Profit guarantee that covers our cost. 0 Risk besides time.👇

[FaithTFW @Profitlytics]

focus on highest stages of awareness and highest sophistication

So the top pyramid of SOA and bottom pyramid of soph.

Where you're at depends on what you're selling so do your research or look at my profile.

[FaithTFW @Profitlytics]

Not sure why people do this, you don't need to put a lot of effort to get good in BOF ads those are the lowest skill ceiling.

Focus on TOF going all the way to a sale WHILE bridging very gently and penetrating very skeptical + cold audiences so...

[FaithTFW @Profitlytics]

@bambino_moon Maybe its a crazy manipulation play 😂😂

[FaithTFW @Profitlytics]

@gophillionaire @benradack @im8health Plus this is a BOF ad so if it does not work Meta will just move to another BOF ad they have a lot lol. 👀

[FaithTFW @Profitlytics]

@gophillionaire @benradack @im8health yeah and to be fair they have thousands of ads constantly. Like literally hundreds every week in and out.

[FaithTFW @Profitlytics]

@chrisschung_ Actually insane.

[FaithTFW @Profitlytics]

Brands are paying thousands of dollars to triple whale while attribution is fundamentally flawed.

Don't. Use spreadsheets. Connect it to meta + Shopify and build a custom report to tie it to financial grade metrics.

Those thousands of dollars per month could be used elsewhere.

[FaithTFW @Profitlytics]

@kes11av Spreadsheet bro.. only right option
Don't try to solve attribution either triplewhale
Attribution is flawed no point so build a dash for kpi tracking.

[FaithTFW @Profitlytics]

Interesting play on what Primal Queen is doing.

They're saying first months free in selling a bundle thats buy 2 get 1 off.😅

Interesting messaging good play. Want to see how that goes.

[FaithTFW @Profitlytics]

Not to say hooks aren't important they are you should be testing a lot of hooks to get as much people through that gate as possible while filtering for the correct audience to feed Meta correct data on who to hown on (it takes retention as a signal)

[FaithTFW @Profitlytics]

Most media buyers think the hook drives 80% of ad performance. They're wrong. Here's what actually makes a Meta ad scale (hint: it's what happens after the first 3 seconds) 🧵👇

[FaithTFW @Profitlytics]

If your hook is terrible but your core argument is strong, the people who do watch past it will still buy. Relying purely on hooks just buys you expensive clicks with zero intent. Focus on the argument.

[FaithTFW @Profitlytics]

There's a big difference between dropshipping stores and e-commerce BRANDS..

Don't confuse the two strategies.

[FaithTFW @Profitlytics]

Meta groups identical ads as one, so they serve to the same audience instead of new ones. Which is a obvious no no.

Change the messaging (the copy inside the ad), the format, the persona in the image etc. Hooks still count though Meta's smart enough to know that.

[FaithTFW @Profitlytics]

When creating variations, don't just simply change some stuff like the position of a hand

This was okay in the past because you chose who to show it to.

Now the targeting is not via you it's in the ads.. 🧵

[FaithTFW @Profitlytics]

@CopyWithOlli @Jayyanginspires Wow thats a ton🤣

[FaithTFW @Profitlytics]

Persona callouts are being so overdone it's starting to lose it's meaning.

[FaithTFW @Profitlytics]

@CopyWithOlli @Jayyanginspires Dang bro is the cost worth the return for that that's sick

[FaithTFW @Profitlytics]

He also showed the purpose of the email was to gather feedback and to understand the wants, the problems, the needs. Like he really believed in his product.

After that he gave me an incentive aswell so it was relevant to me - a strong one aswell. Not a discount but a b3g1.

[FaithTFW @Profitlytics]

I realized the power of ugly emails when I was sent a text only email from IM8 aclaimed from their co-founder.

It was crazy after all the promotional super salesy corpo stuff I got this one hit me hard.

He didn't just sound human either...