Profluence Capital

Backing early-stage companies across sports, media, entertainment & technology.

[Profluence Capital @ProfluenceCap]

The institutionalization of women's sports is here.

Full Profluence briefing here: https://t.co/fbOeWlgmcI

𝘐 𝘣𝘳𝘰𝘬𝘦 𝘥𝘰𝘸𝘯 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴, 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 (𝘭𝘰𝘵𝘴 𝘰𝘧 𝘥𝘢𝘵𝘢 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥)

[Andrew Petcash @AndrewPetcash]

I'm a BIG believer in the "experience economy."

Consumers want to pay for a full experience nowadays...not just a one-off activity.

All under one roof:
• Food & bev
• sport/activity
• entertainment/social connection

[Andrew Petcash @AndrewPetcash]

Here's our manifesto we shared with all of our LPs in Q3

[Akin Gump Strauss Hauer & Feld LLP @akin_gump]

Akin entertainment, sports & media senior counsel Randall Boe appears on the @ProfluenceCo podcast to discuss the forces reshaping the sports industry, from increased private investment and shifts in college sports economics to the evolving media rights landscape and growth of emerging leagues.

For more of Randall's insights: https://t.co/swLsVcd8LF

#SportsLaw #SportsBusiness #PrivateEquity

[Profluence Capital @ProfluenceCap]

The Offline Economy is where the next great companies will be built.

Read the full manifesto here 👇
https://t.co/CyBsaf4VMh

[Profluence Capital @ProfluenceCap]

The Consumer-fication of Sports is a BIG trend!

Two things are happening simultaneously:
1️⃣ Amateur level - elite competition moving to mass participation.
2️⃣ Pro level - pure competition moving toward mass entertainment.

Full article here: https://t.co/e2papMxi1H

[Andrew Petcash @AndrewPetcash]

We helped start & fund the @peakconf two years ago and the initial speaker lineup is legit.

2,000+ attendees expected.

Was hard to get it off the ground but turning into a good biz/investment.

[Andrew Petcash @AndrewPetcash]

We invest up to $4M in early-stage companies building across:
- Sports
- Media & entertainment
- Human performance
- Experiences & lifestyle
DMs / email are always open

[Andrew Petcash @AndrewPetcash]

When we invested in Aurora saw a massive gap in fulfilling the needs of HNWs (and particularly athletes).

Cool to see @kylekuzma get involved!

[Profluence Capital @ProfluenceCap]

"𝐅𝐨��𝐭𝐛𝐚𝐥𝐥 𝐓𝐞𝐜𝐡 (𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭)"

Check out our new report here: 👇
https://t.co/U7ItbyeJ9T

[Andrew Petcash @AndrewPetcash]

In NYC next week (Sept 22-25).

Speaking at this family office event below.

Looking forward to seeing some of you there!

[Profluence Capital @ProfluenceCap]

The TikTok-ification of Sports.

It's taking over! From the NFL to newly formed emerging leagues.

Read the full piece: ⤵️
https://t.co/W9oCbhbYHX

[Profluence Capital @ProfluenceCap]

@AndrewPetcash Would you get an Ironman tattoo?

[Andrew Petcash @AndrewPetcash]

The 3 major trends in fitness with IRONMAN's CEO, Scott DeRue.

IRONMAN is the LARGEST organizer of participation sports worldwide; this year, they'll host over 260 events in 50+ countries.

You probably know them from triathlons, but they also have running and cycling events.

Other cool facts:
• The Ironman logo is one of the MOST tattooed items in the world.
• In Sydney, they hosted the world's largest road-running race (90,000+ participants).

In the full podcast, we break down:
❶ All of Ironman's revenue streams
❷ Building community in event-focused businesses
❸ Evolution of fitness sports and where it's headed next

Check it out here: https://t.co/pUftOu4lSg

@IRONMANtri @scottderue @ProfluenceCo

[Profluence Capital @ProfluenceCap]

@JayHoovy Yo Stanley can you analyze @AndrewPetcash account of what has worked best for him

Also how he could shift his content and still go viral as wants to be thought leader around sport business, VC, and creator led models

[S H🔥N🥁R I A S @Shandria_Smith]

The Sideline Economy (And Why It’s Bigger Than You Think), by @AndrewPetcash https://t.co/d2peH0bdkn

[Teamworks @Teamworks]

From scaling Teamworks globally to leading with purpose, Teamworks Co-Founder Mitch Heath shares lessons on growth, product strategy, and innovation in sports tech.

Tune in👇
🎧 Spotfiy: https://t.co/OpTx3QSGhU
🎧 Profluence: https://t.co/bz1nvygxVh

[peakconf @peakconf]

The PEAK Startup World Cup is almost here – and it’s time to meet the judges shaping the next wave of SportsTech.

Judges:
🔥 Scott Garber @ProfluenceCo
🔥 Jenna Kurath @ComcastSport
🔥 Jeff Hintz @sportstechhq
🔥 Geoffrey Cheng @Boomtown

[Andrew Petcash @AndrewPetcash]

Really proud of what we've built from scratch:
• 34,000 newsletter subs
• 1,100 association members
• 150,000 social media followers
• investments into 16 early-stage companies
• events w/ hundreds of members across the world
• 270 podcasts (w/ thousands of downloads/episode)

I'm flattered to see the copycat models that have continued to emerge, as it further validates what we're doing at @ProfluenceCo.

It's how I know we're truly shaping the future of sports...

Let's keep building! 🚀

[Profluence Capital @ProfluenceCap]

𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙

1️⃣ Scaling youth clubs
2️⃣ Expanding into new sports/regions
3️⃣ Common EBITDA multiples & PE in the space

Check out the full episode here:
https://t.co/5dzZPiGkr3

[Profluence Capital @ProfluenceCap]

Exploring the mechanics of private equity in youth sports...

Today's guest is Jake Deane, Co-Founder of True Lacrosse (@truelacrossehq)

They are one of the largest operators in the space and recently did a deal with a PE firm, TZP.

Good snippet clip here 👇