Profluence

Investing in & building the future of sports, media & entertainment // Capital + Community

[Profluence @ProfluenceCo]

The Consumer-fication of Sports is a BIG trend!

Two things are happening simultaneously:
1️⃣ Amateur level - elite competition moving to mass participation.
2️⃣ Pro level - pure competition moving toward mass entertainment.

Full article here: https://t.co/e2papMxi1H

[Andrew Petcash @AndrewPetcash]

We helped start & fund the @peakconf two years ago and the initial speaker lineup is legit.

2,000+ attendees expected.

Was hard to get it off the ground but turning into a good biz/investment.

[Andrew Petcash @AndrewPetcash]

We invest up to $4M in early-stage companies building across:
- Sports
- Media & entertainment
- Human performance
- Experiences & lifestyle
DMs / email are always open

[Andrew Petcash @AndrewPetcash]

When we invested in Aurora saw a massive gap in fulfilling the needs of HNWs (and particularly athletes).

Cool to see @kylekuzma get involved!

[Profluence @ProfluenceCo]

"𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐓𝐞𝐜𝐡 (𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐩𝐨𝐫𝐭)"

Check out our new report here: 👇
https://t.co/U7ItbyeJ9T

[Andrew Petcash @AndrewPetcash]

In NYC next week (Sept 22-25).

Speaking at this family office event below.

Looking forward to seeing some of you there!

[Profluence @ProfluenceCo]

The TikTok-ification of Sports.

It's taking over! From the NFL to newly formed emerging leagues.

Read the full piece: ⤵️
https://t.co/W9oCbhbYHX

[Profluence @ProfluenceCo]

@AndrewPetcash Would you get an Ironman tattoo?

[Andrew Petcash @AndrewPetcash]

The 3 major trends in fitness with IRONMAN's CEO, Scott DeRue.

IRONMAN is the LARGEST organizer of participation sports worldwide; this year, they'll host over 260 events in 50+ countries.

You probably know them from triathlons, but they also have running and cycling events.

Other cool facts:
• The Ironman logo is one of the MOST tattooed items in the world.
• In Sydney, they hosted the world's largest road-running race (90,000+ participants).

In the full podcast, we break down:
❶ All of Ironman's revenue streams
❷ Building community in event-focused businesses
❸ Evolution of fitness sports and where it's headed next

Check it out here: https://t.co/pUftOu4lSg

@IRONMANtri @scottderue @ProfluenceCo

[Profluence @ProfluenceCo]

@JayHoovy Yo Stanley can you analyze @AndrewPetcash account of what has worked best for him

Also how he could shift his content and still go viral as wants to be thought leader around sport business, VC, and creator led models

[S H🔥N🥁R I A S @Shandria_Smith]

The Sideline Economy (And Why It’s Bigger Than You Think), by @AndrewPetcash https://t.co/d2peH0bdkn

[Teamworks @Teamworks]

From scaling Teamworks globally to leading with purpose, Teamworks Co-Founder Mitch Heath shares lessons on growth, product strategy, and innovation in sports tech.

Tune in👇
🎧 Spotfiy: https://t.co/OpTx3QSGhU
🎧 Profluence: https://t.co/bz1nvygxVh

[peakconf @peakconf]

The PEAK Startup World Cup is almost here – and it’s time to meet the judges shaping the next wave of SportsTech.

Judges:
🔥 Scott Garber @ProfluenceCo
🔥 Jenna Kurath @ComcastSport
🔥 Jeff Hintz @sportstechhq
🔥 Geoffrey Cheng @Boomtown

[Andrew Petcash @AndrewPetcash]

Really proud of what we've built from scratch:
• 34,000 newsletter subs
• 1,100 association members
• 150,000 social media followers
• investments into 16 early-stage companies
• events w/ hundreds of members across the world
• 270 podcasts (w/ thousands of downloads/episode)

I'm flattered to see the copycat models that have continued to emerge, as it further validates what we're doing at @ProfluenceCo.

It's how I know we're truly shaping the future of sports...

Let's keep building! 🚀

[Profluence @ProfluenceCo]

𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙

1️⃣ Scaling youth clubs
2️⃣ Expanding into new sports/regions
3️⃣ Common EBITDA multiples & PE in the space

Check out the full episode here:
https://t.co/5dzZPiGkr3

[Profluence @ProfluenceCo]

Exploring the mechanics of private equity in youth sports...

Today's guest is Jake Deane, Co-Founder of True Lacrosse (@truelacrossehq)

They are one of the largest operators in the space and recently did a deal with a PE firm, TZP.

Good snippet clip here 👇

[Andrew Petcash @AndrewPetcash]

Unrivaled 3x3 women's basketball is now valued at $340M following their Series B raise.

The breakout sports league:
• Offers players equity
• Highest avg. salary in women’s sports

New investors include - Trae Young, Alex Morgan, Serena Williams, Franz Wagner, & Bessemer VP

[Profluence @ProfluenceCo]

Key questions:

👉 Will more sports franchises IPO?
👉 What is considered a public sports company?
👉 Could PE-backed sports tech firms (Hudl, Teamworks, Fanatics, Strava) hit the public markets soon?

Check out the full breakdown here:
https://t.co/CS5Onxu0tJ

[Profluence @ProfluenceCo]

Roughly ~40 companies...

That's how many sports-focused brands are available to trade on the stock market.

However, we'll likely see more Sports IPOs soon:

[Andrew Petcash @AndrewPetcash]

Many of the most successful founders are outsiders...

In sports, there are good examples of this:

3⃣WHOOP ($3.6B) - Founded by Will Ahmed, a former Harvard squash player with no background in wearables or sports science.

2⃣Peloton ($3.2B) - John Foley, a former executive at Barnes & Noble, co-founded Peloton without a background in fitness.

1⃣DraftKings ($23B) - Jason Robins, Matt Kalish, & Paul Liberman came from tech and marketing backgrounds, not from the sports or gambling industries.

And what gets me most excited...

Is how many other talented founders continue to enter the sports industry bringing new thoughts, ideas, and outside perspectives! 📈