Profluence Sports

The Premier Community for Building in Sports.

[S H🔥N🥁R I A S @Shandria_Smith]

The Sideline Economy (And Why It’s Bigger Than You Think), by @AndrewPetcash https://t.co/d2peH0bdkn

[Teamworks @Teamworks]

From scaling Teamworks globally to leading with purpose, Teamworks Co-Founder Mitch Heath shares lessons on growth, product strategy, and innovation in sports tech.

Tune in👇
🎧 Spotfiy: https://t.co/OpTx3QSGhU
🎧 Profluence: https://t.co/bz1nvygxVh

[peakconf @peakconf]

The PEAK Startup World Cup is almost here – and it’s time to meet the judges shaping the next wave of SportsTech.

Judges:
🔥 Scott Garber @ProfluenceCo
🔥 Jenna Kurath @ComcastSport
🔥 Jeff Hintz @sportstechhq
🔥 Geoffrey Cheng @Boomtown

[Andrew Petcash @AndrewPetcash]

Really proud of what we've built from scratch:
• 34,000 newsletter subs
• 1,100 association members
• 150,000 social media followers
• investments into 16 early-stage companies
• events w/ hundreds of members across the world
• 270 podcasts (w/ thousands of downloads/episode)

I'm flattered to see the copycat models that have continued to emerge, as it further validates what we're doing at @ProfluenceCo.

It's how I know we're truly shaping the future of sports...

Let's keep building! 🚀

[Profluence Sports @ProfluenceCo]

𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙

1️⃣ Scaling youth clubs
2️⃣ Expanding into new sports/regions
3️⃣ Common EBITDA multiples & PE in the space

Check out the full episode here:
https://t.co/5dzZPiGkr3

[Profluence Sports @ProfluenceCo]

Exploring the mechanics of private equity in youth sports...

Today's guest is Jake Deane, Co-Founder of True Lacrosse (@truelacrossehq)

They are one of the largest operators in the space and recently did a deal with a PE firm, TZP.

Good snippet clip here 👇

[Andrew Petcash @AndrewPetcash]

Unrivaled 3x3 women's basketball is now valued at $340M following their Series B raise.

The breakout sports league:
• Offers players equity
• Highest avg. salary in women’s sports

New investors include - Trae Young, Alex Morgan, Serena Williams, Franz Wagner, & Bessemer VP

[Profluence Sports @ProfluenceCo]

Key questions:

👉 Will more sports franchises IPO?
👉 What is considered a public sports company?
👉 Could PE-backed sports tech firms (Hudl, Teamworks, Fanatics, Strava) hit the public markets soon?

Check out the full breakdown here:
https://t.co/CS5Onxu0tJ

[Profluence Sports @ProfluenceCo]

Roughly ~40 companies...

That's how many sports-focused brands are available to trade on the stock market.

However, we'll likely see more Sports IPOs soon:

[Andrew Petcash @AndrewPetcash]

Many of the most successful founders are outsiders...

In sports, there are good examples of this:

3⃣WHOOP ($3.6B) - Founded by Will Ahmed, a former Harvard squash player with no background in wearables or sports science.

2⃣Peloton ($3.2B) - John Foley, a former executive at Barnes & Noble, co-founded Peloton without a background in fitness.

1⃣DraftKings ($23B) - Jason Robins, Matt Kalish, & Paul Liberman came from tech and marketing backgrounds, not from the sports or gambling industries.

And what gets me most excited...

Is how many other talented founders continue to enter the sports industry bringing new thoughts, ideas, and outside perspectives! 📈

[Andrew Petcash @AndrewPetcash]

Just vibe-coded a helpful tool...

🚨 AI Pitch Deck Analyzer for Sports 🚨

Trained on 3,000+ investment decks...upload your deck and get instant feedback across 8 categories.

(link below)

[Profluence Sports @ProfluenceCo]

Check out the full episode here:
https://t.co/lOmWGaKRc8

@aog_events @SilverWaveMedia @RocketYouCo

[Profluence Sports @ProfluenceCo]

Selling two youth sports companies...

Today's guest is @RyanSilver1, President of Attitude of Gratitude (runs 200+ amateur tournaments)

You'll enjoy this episode as we discuss: 🎙
1️⃣ Navigating acquisitions
2️⃣ Building youth sports companies
3️⃣ Where the industry is headed

[Andrew Petcash @AndrewPetcash]

Super cool 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 from one of our portfolio companies...

4 months after stepping on the field, our alt jerseys have been released at @westchestersc.

𝐇𝐢����𝐡 𝐥𝐞𝐯𝐞𝐥 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ⚽

❶ We’ve built a soccer team from scratch faster than anyone in USL history, in what we believe is a massive arbitrage opportunity.

❷ One of the fastest growing social media accounts in the league - nearing 13,000 followers in only a few months.

❸ Acquired a youth sports academy, brought on athlete investors, gave fans ownership through a successful crowdfund, and much more is in the pipeline.

We don’t just analyze/talk about things at @ProfluenceCo…we do them.

[Andrew Petcash @AndrewPetcash]

You need to check out IBM’s 2025 Sports Survey, which breaks it all down: https://t.co/P4kto4x7FH

[Profluence Sports @ProfluenceCo]

We broke down the history + our predictions in detail here:
https://t.co/gw4qo2k8bL

[Profluence Sports @ProfluenceCo]

The Great Experientializing...

Sports Are Going to Continue to Get Weirder:
🤼 Scripted drama (WWE)
🎪 Baseball turned circus (Savannah Bananas)
🎮 Sports x gaming hybrids (coming soon…)

The formula is simple:
Competition + Spectacle + Community = Modern Sports Experience

[Profluence Sports @ProfluenceCo]

There are now 15+ Women’s Sports Funds...

Why now for women's sports investment?
❶ Global explosion
❷ Cultural momentum
❸ Valuations are soaring
❹ Ownership is changing
❺ Undercapitalized market

Check out the funds (and their strategies):
👉 https://t.co/sKFrMvSGQe

[Andrew Petcash @AndrewPetcash]

Public Sports Stocks Are On a Tear 📈

• DraftKings — +37% last year.
• Amer Sports — 3x since IPO in 2024
• Dick's Sporting Goods — +304% last five years.
• TKO Group (UFC + WWE) — +331% last five years.

Sports isn’t just entertainment anymore...it’s becoming one of the hottest plays in the market.

[Andrew Petcash @AndrewPetcash]

My latest thought piece here:

https://t.co/glTVhWmwxD