Project Max

Building a movement to fight racism, antisemitism and intolerance through sports.. join us today

[Project Max @ProjectMaxClub]

What a game! 🏀🔥 Allen University’s Yellow Jackets & Maccabi Ashdod showed how basketball builds bridges and unites us against antisemitism, racism & hate. Proud to help make it happen! 💙

@auyellowjackets @allenumbb #ProjectMax

[Yuval Shaham @yuval59]

The Black-Jewish alliance is more than words. It’s about building real bridges.
Proud that we at @projectmaxclub brought D2 Allen University, an HBCU from South Carolina, to Israel!
Loved spending time with the coaches and players on the court today while they scrimmaged Maccabi Ashdod, 1st division pro team.
From exploring Israel’s religious history to learning about October 7 and the war, hearing survivors stories, this trip is about meaningful connections, shared experiences, while playing basketball! One of the coolest experiences that I’ve had

[Project Max @ProjectMaxClub]

An inspiring day as @ProjectMaxClub ambassador @TamirGoodman met @AllenUniv team on their historic Israel visit! Bringing people together through sport and standing strong against hate! 🏀💛@auyellowjackets_ @allenumbb

[Project Max @ProjectMaxClub]

We’re heartbroken by the loss of Mike Sweetney, one of Project Max’s first ambassadors and always a brave voice against hate and injustice. Our thoughts are with his wife and three children. Rest in peace, Mike. You’ll always be part of our family. 🕊️

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

Hashem took a great one from us today and I am heartbroken.
Mike Sweetney, a wonderful husband and father, a dear personal friend, a Project Max Ambassador, and a tremendous ally of Jews and Israel, passed away today.

Michael was always there for me and the Jewish people, especially after October 7th. He spoke out against the rise of antisemitism, visited Israel, and fought for our hostages.

Please say a prayer for Michael and his family. If you can help his family at this time, please send me a DM.

May Michael’s memory forever be a blessing.

[JewishERGs @JewishERGs]

Great new website from our friends at @ProjectMaxClub !
Go take a look and learn about the amazing things they do through sport!

[Project Max @ProjectMaxClub]

🚀 The new @ProjectMaxClub site is live!

A fresh home for our mission, ambassadors, partnerships, and the growing movement using sports to bring people together and stand united against hate.
Come visit us at:
🌐 https://t.co/qFx7PRI5w1

#ProjectMax #SportsForGood

[Project Max @ProjectMaxClub]

Amazing to see the fight against #antisemitism - we cannot stand on the side line with this - there is no room for antisemitism or racism in sports and beyond

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

I’m so grateful to @LeoTerrellDOJ for taking the time to learn about the work we do at @ProjectMaxClub combatting racism, antisemitism, & intolerance through sports. More importantly, I’m grateful for all that HE does to fight antisemitism. G-d bless you!
@Eddy_Curry @tim51john @mike_sweetney

[Joseph Cohen - IAM @israel_advocacy]

@LeoTerrellDOJ @rubin_eric Seconded, @ProjectMaxClub and @rubin_eric do incredible work fighting antisemitism in sport.

But also want to thank you for the incredible work you do combatting antisemitism in America.

Huge thank you to all of you 🙏

[Project Max @ProjectMaxClub]

Thanks for amazing leadership - so proud to see our ambassadors @mike_sweetney @Eddy_Curry and Tim Johnson standing up for their values and building bridges and connections - #strongertogether

[ICC @israelcc]

Eddie Curry, Mike Sweetney, and Tim Johnson talked about why building bridges and finding shared values matter more than ever, and what motivates them to stand up for Israel and the Jewish community. 🏀🏈🇺🇸🇮🇱

[ICC @israelcc]

Eddie Curry, Mike Sweetney, and Tim Johnson talked about why building bridges and finding shared values matter more than ever, and what motivates them to stand up for Israel and the Jewish community. 🏀🏈🇺🇸🇮🇱

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

@ProjectMaxClub @israelcc @Eddy_Curry @mike_sweetney I’m so grateful to Israel on Campus Coalition for including us in their summit. It’s been great interacting and supporting their student leaders.

[Project Max @ProjectMaxClub]

Great to see @ProjectMaxClub ambassadors connecting with friends around shared purpose at the @israelcc Israel on Campus Coalition’s 2026 Leadership Summit—where more than 1,000 student leaders are gathering to build skills, and prepare for the year ahead. #Sports4Good #ICC

[Project Max @ProjectMaxClub]

A sports field should always be a place of joy, friendship, and hope—never tragedy. 12 children were just playing ball - this terror attack should never have happened. May their memories forever be a blessing.

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

Two years ago today, Hezbollah murdered 12 #Druze children from the Israeli town of Majdal Shams. In addition, many other children were severely wounded, both physically & emotionally. Some of the children were playing football/soccer. Some of the girls had just left basketball practice to watch their friends/family play. Children, murdered on a soccer field.

All of us at @ProjectMaxClub remain committed to honoring the children and doing our part to make sure the world never forgets.

May the memories of the children of Majdal Shams forever be a blessing.

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

It was a tremendous honor to meet with his Excellency, Minister @onduhungirehe & the entire delegation from the @RwandaMFA I am so grateful they took the time to visit @SaveChildsHeart here in Israel. SACH, Rwanda, & @IsraelinRwanda have a long history of working together to improve the lives of Rwanda’s children who need life saving heart procedures.

Just a few week’s ago, @ProjectMaxClub was privileged to witness firsthand SACH’s important work providing medical care for 21 children in Kigali. Special thanks to Ambassador @AmbEinatWeiss for all her important work on behalf of the @IsraelMFA

[Project Max @ProjectMaxClub]

The mission to #Rwanda is making news.
Proud to see @ProjectMaxClub's ambassador, Harold Keeling, join @SaveChildsHeart to bring lifesaving care, hope, and connection to children and families. Keep up the amazing work - you're making a real difference!
#ProjectMax

[ERIC RUBIN אריק רובין🟦 @rubin_eric]

@ProjectMaxClub @SaveChildsHeart I was honored to join a Zoom today with Rwanda’s Minister of Sport and @IsraelinRwanda and our esteemed Ambassador. We will use the power of the @ProjectMaxClub Ambassadors to not only promote @SaveChildsHeart lifesaving work, but to keep the children active and healthy.

[Project Max @ProjectMaxClub]

The mission to #Rwanda is making news.
Proud to see @ProjectMaxClub's ambassador, Harold Keeling, join @SaveChildsHeart to bring lifesaving care, hope, and connection to children and families. Keep up the amazing work - you're making a real difference!
#ProjectMax

[Project Max @ProjectMaxClub]

Proud to see @lowerynick, our own @ProjectMaxClub ambassador, releasing his new book, Naked and Alone with 80,000 People. From 11 NFL rejections to an 18-year career and Hall of Fame recognition, Nick’s story is one of resilience, purpose, and perseverance. Congrats.

[Project Max @ProjectMaxClub]

On Holocaust Memorial Day, we remember the six million Jews murdered in the Holocaust—and confront a painful truth: antisemitism is rising again, including in sports. The field, court, and stands must never be places for hate. We stand united against it. #NeverAgain