Project Max

Building a movement to fight racism, antisemitism and intolerance through sports.. join us today

[Project Max @ProjectMaxClub]

Proud to see @lowerynick, our own @ProjectMaxClub ambassador, releasing his new book, Naked and Alone with 80,000 People. From 11 NFL rejections to an 18-year career and Hall of Fame recognition, Nick’s story is one of resilience, purpose, and perseverance. Congrats.

[Project Max @ProjectMaxClub]

On Holocaust Memorial Day, we remember the six million Jews murdered in the Holocaust—and confront a painful truth: antisemitism is rising again, including in sports. The field, court, and stands must never be places for hate. We stand united against it. #NeverAgain

[Project Max @ProjectMaxClub]

Proud to welcome Grant Leonard to the @ProjectMaxClub athlete Advisory Board. As head coach of Queens Men’s Basketball, he led the Royals to their first #ASUN Tournament title and first trip to #MarchMadness. Can't wait to see what we'll do together. #ProjectMax #MarchMadness

[Project Max @ProjectMaxClub]

Excited to welcome @Andy_Adler to the @ProjectMaxClub family.

A trailblazing sportscaster and journalist, Andy has used her voice and platform to make a real impact in sports media. We’re proud to have her join us as an ambassador. #sportsforgood #unitedthroughsports

[Project Max @ProjectMaxClub]

Thanks for putting @ProjectMaxclub fight against #antisemitism and #racism in the spotlight @ShanaMeyerson

[Shana Meyerson @ShanaMeyerson]

@rubin_eric and @ProjectMaxClub in the spotlight 🏀 Don’t miss Episode 2 of the Unapologetically Jewish Podcast, featuring Eric himself. Live tomorrow at 10am LA/1pm NY on YouTube, Substack, and all the podcast places. 🎙️

https://t.co/ySqEX6pPpo

[Project Max @ProjectMaxClub]

Herbert #FlightTime Lang (@datrotter4) is joining @ProjectMaxClub as our newest Ambassador!
From the @Globies to global audiences, he has always used the game to bring people together. Now he’s teaming with us to stand against racism and antisemitism through sport 👏

[Arsen Ostrovsky @Ostrov_A]

I could't think of a more worthy recipient of the @ProjectMaxClub award for fighting antisemitism and promoting peace through sport, than Deni Avdija. What an incredible role model and inspiring choice to present him with the award by @rubin_eric and @IsraelBachar_.

[Project Max @ProjectMaxClub]

Proud to see Deni Avdija receiving the #ProjectMax #AllStarAgainstHate award. Appreciate the Consul General of Israel in LA (@israelinla) for helping make this happen.
Love from @Eddy_Curry, @peter_paltchik, @coachbrucepearl, @davidmdraiman and the @ProjectMaxClub family

[Project Max @ProjectMaxClub]

Thank you for reminding us that solidarity isn’t symbolic—it takes bravery and courage. Goodman, Schwerner & Chaney stood up together, and paid with their lives. That legacy leaves us a duty to stand up now. Hate against any minority is a threat to all #Unity

[Leo Terrell @LeoTerrellDOJ]

Grateful for people of all religions, colors, and backgrounds who stood with Black Americans during the civil rights movement. I think of the young Jewish activists, Andrew Goodman and Michael Schwerner, who the Ku Klux Klan murdered along with James Chaney. That kind of sacrifice leaves us with a moral obligation to stand up for what is right today. Hatred against any minority is a threat to us all.

@realDonaldTrump @AGPamBondi @ChadGilmartinCA @GatesMcgavick @N_Baldassarre @FoxNews

[Project Max @ProjectMaxClub]

Deni Avdija makes history this #AllStarWeekend as the first Israeli ever to play in the NBA All-Star Game 🇮🇱⭐️
@ProjectMaxClub is proud to launch the first-ever All-Star Against Hate Award — and to present the inaugural honor to Deni - so proud of you🏀 @trailblazers

[Shana Meyerson @ShanaMeyerson]

@rubin_eric "It should not be incumbent upon Jews to combat antisemitism...I don’t care what faith you have, but have faith and use that faith to combat hate." 🙏 🙌 🟦 @ProjectMaxClub

[Project Max @ProjectMaxClub]

Thank you @official_bscott and @shanaMeyerson for showing us how to lead by example - if we stand together against #hate and #antisemitism we make the world a better place

[Shana Meyerson @ShanaMeyerson]

@official_bscott This is what a true LEGEND looks like! 🏀 🏆🟦 Stand TALL against Jew Hatred!

@antisemitism @EndJewHatred @ADL @SinaiTemple @NBA @RabbiESherman
@rubin_eric @ProjectMaxClub
#endjewhatred #antisemitism #byronscott #nba

[Project Max @ProjectMaxClub]

Congratulations to Deni Avdija on becoming the first Israeli player to reach the #Allstar milestone.
A powerful reminder of how sport can unite people and build bridges across cultures. Well deserved Deni.

[ERIC RUBIN אריק 🟦 🎗️ @rubin_eric]

Thank you Save A Child's Heart. Repairing the world one child at a time. #TikkunOlam @SaveChildsHeart

[Project Max @ProjectMaxClub]

On #MLKDay, we honor Dr. King by doing the work: building bridges and rejecting hate.

At Project Max, we believe sport can turn “us vs. them” into “we” — teammates, neighbors, one community.

We stand against racism, antisemitism, and intolerance. Always.

[Project Max @ProjectMaxClub]

Thank you @PLinIsrael, @maccabiworld and @rubin_eric for this exhibition and shedding light on Jewish #sports in #Polland before WWII - especially important today as #antisemitism is on the rise around the world - let's unite around the love of sports and fight hate together.

[ERIC RUBIN אריק 🟦 🎗️ @rubin_eric]

I’m very grateful to the Polish Embassy in Tel Aviv and Poland’s Ambassador to Israel, Maciej Hunia, for presenting an important exhibition on Power. Identity. Community. Jewish Sport in Poland. Please visit the exhibit at Kfar Maccabiah.

Special thanks goes to the Maccabi World Union and the entire team at the Jewish Sports Museum for an inspiring and educational evening.

[Project Max @ProjectMaxClub]

Thank you @JunaidQaiser for highlighting @ProjectMaxClub vision to harness the universal appeal and moral authority of #sports as a key weapon in the battle against #hate - teamwork and humanity are far more important than differences @rubin_eric https://t.co/mVEQMT19Bm

[ERIC RUBIN אריק 🟦 🎗️ @rubin_eric]

I’m so grateful that @yuval59 has joined the team. 2026 is going to be a big year for Project Max. Please follow us at @ProjectMaxClub

[Eddie A Johnson @Jumpshot8]

Just put #5 on the shelf. #emmys

[Project Max @ProjectMaxClub]

Happy to kick off 2026 by welcoming Yuval Shaham to @ProjectMaxClub as our new Chief of Staff. Excited to have his #sports recruiting leadership and energy driving our growth as we fight racism and antisemitism with top athletes and bring communities together.