Right now, you probably have 100–200 people viewing your WhatsApp status every day.
But here is the problem: most of them are friends, family members, old classmates, colleagues, and people who may not actually be your ideal customers.
That is why selling can feel difficult.
It is not because they are bad people or because your product is not valuable. They are simply not the people who need what you are selling right now.
So the real question is:
How do you get your ideal customers?
There are two major ways:
Organically
Through paid ads
But before choosing either option, you need to first create an avatar for your ideal customer.
What is an avatar?
An avatar is a specific profile of the person most likely to buy your product or service.
Not everybody.
For example, if you sell wedding dresses, your avatar is not “women.”
Your avatar could be:
“A bride between 24 and 35 years old, planning her wedding in Lagos, who wants a classy wedding dress but is worried about getting the right fit, quality, and value for her money.”
That is a much clearer person to market to.
When you know your avatar, you will understand:
What they want
What problems they are facing
What they are afraid of
What kind of content will get their attention
Where to find them
What message will make them take action
Instead of trying to market to everybody, you focus your marketing on the people most likely to buy.
Now, back to getting your ideal customers.
1. Organic marketing
Organic marketing means using content, referrals, social media posts, WhatsApp status, TikTok, Instagram, X, and other free methods to attract customers over time.
It works.
But if you are just starting out, I would not advise relying only on organic marketing.
Why?
Because it can take time.
You may need to post consistently, test different content styles, build trust, engage people, and repeat that process for months before you start seeing substantial results.
Many business owners get frustrated because they post for a few weeks, get little engagement, make few sales, and conclude that their business is not working.
The business may be good. They just have not reached enough of the right people yet.
2. Paid ads
Paid ads allow you to put your business directly in front of people who fit your ideal customer avatar.
For example, if you sell wedding dresses in Lagos, you can run an ad targeting women within a certain age range, living in Lagos, who are interested in weddings, bridal fashion, engagement content, and related topics.
This makes ads one of the fastest ways to get attention, leads, and sales—especially when you are starting.
But ads only work well when you do them properly.
You cannot simply post any random flyer, boost it, and expect customers to rush in.
You need:
A clear offer
The right customer avatar
Strong pictures or videos
A message that speaks to the customer’s actual needs
A simple way for interested people to contact you
A system for following up quickly
Ads are not magic. They are a tool.
When you understand your customer and communicate your offer clearly, ads can help you reach more qualified people faster than waiting for organic growth alone.
My recommendation is simple:
Start by defining your ideal customer avatar.
Then create an offer that solves a clear problem for that person.
After that, use paid ads to get your offer in front of more people like them, while you continue building your organic content in the background.
The goal is not to get everybody’s attention.
The goal is to get the attention of the right people.
I will conclude with this, reach out to the likes of @GlobalSola@Praiseakinlami@bruno_nwogu get a sales or marketing skill first from them before you set out on this journey
If you do that, you already have given yourself the best start to making a lot of money out of your business
5. You haven't built enough trust
6. You haven't built enough confidence
so putting these things in place we will skyrocket your chances of making crazy money with your product
6 reasons why you can't be successful with your good products
1. You haven't created enough need
2. You haven't uncovered the real objection
3. You haven't created enough urgency
4. You haven't convinced your customers of the benefits of ownership
@realsamharvard include larger hard drives (HDD) or newer solid-state drives (SSD).
While MacBooks often use SSDs for storage, and the capacity varies depending on the model and configuration. Entry-level MacBooks might start with 128GB or 256GB, while higher-end models can offer 512GB, 1TB,
@realsamharvard Linux, or macOn while MacBook is a brand of laptops designed and manufactured by Apple. MacBooks exclusively run the macOS operating system.
when it comes to gb
Laptops can have various storage capacities, typically ranging from 128GB to 1TB or more. Some laptops may also
@winnways @digitstem How many leads are you generating everyday,
Have you spent money on ads,broh calm down and learn how to sell and Market your problem. imagine a scenori where you create a product and you didn't sell anyone would you blame anyone..no you won't,..you have to check your marketing
Stop complaining, No one likes a complainer.
It only gets you stuck in your head instead of charging forward towards your goals and doing something cool.
To be a great leader means that you not only have to put in 100% effort to better yourself,
It also means that you need to put that effort into improving those around you as well.
Just make a decision!
And then correct your course as you go along.
Book Recommendation 📔
“Awakening"
This is a book based on the principles of PSYCHOLOGY and MEDITATION
It will help you:
- remove self-doubt
- build self-confidence
- become focused and disciplined
10 Ways to Overcome Self-Doubt Once and for All
Self-doubt can be a troubling and persuasive voice that holds you back from seizing your opportunities.
It makes getting started or finishing things harder than they need to be.
So how can you get around that, how can you
down your thoughts of self-doubt on paper might be a good release.
10. Make quick decisions!
It’s very easy to get stuck in trying to make decisions
This back-and-forth process of questioning if you should go with A or B, can exacerbate self-doubt
What's the cure for this?