If you are trying to find new artists, itβs smart to look at people who are actually developing talent. Donβt just sit and wait for TikTok moments get in there early.
Indy artists stop releasing mixtape after mixtapes, when nobody is hearing them yet. Drop singles, and market each one of them at a time. Build more awareness then drop a project.
As an A&R I fucks with artists that try to be completely different, the ones who try to create a new sound/image even if itβs not popping yet. i strongly encourage The Be Different vibes, you will stand out way easier this way. Donβt give up!
Let me just say this, the Bet awards need to recognize A&Rs. We should have an A&R Award. For all the hard work we do finding an artist , and working along them as they grow into stars. Put this into consideration.