proofinsight

The drinks insight agency that keeps you ahead of the curve.

[Harpers Wine & Spirit @HarpersWine]

Drinks hold out over food in cost of living crisis - Harpers Wine & Spirit Trade News https://t.co/jybCyDcCsW @proofinsight

[BrewBroker @BrewBrokerLtd]

Help our partners @Proofinsight by filling out this survey!
Receive a findings summary for the report that contains results of 3 different surveys of craft beer drinkers as well as data from 400,000 craft beer reviews on the Pint Please app.
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[proofinsight @proofinsight]

Two thirds (66%) of under 45s are interested in trying different flavour combinations of their favourite cocktails!

🍸 Have you seen more customers seeking interesting flavours in cocktails?

[BrewBroker @BrewBrokerLtd]

Survey time! @proofinsight invites you to fill out this 6-minute survey of brewers!

In return, they will compile and share a top-level summary of the report, prior to releasing a full paid version.

https://t.co/IHcoUxkKbT

#breweries #beer #surveyofbrewers

[proofinsight @proofinsight]

🥂 13th August is #NationalProseccoDay! With 1 in 3 Prosecco drinkers enjoying sparkling wine-based cocktails when they go out, including a Prosecco cocktail on a drinks list will allow them to make the most of this occasion.

👉 To learn more get in touch: [email protected]

[proofinsight @proofinsight]

56% of MODE trend-setting bars have a cocktail with nostalgic flavours, and these cocktails are often presented in a way that is a fun play on childhood memories to evoke the feeling of nostalgia.

For more about key trends driving consumer choice, email: [email protected]

[proofinsight @proofinsight]

In the last 24hrs, we ran a poll on our POURTRAITS panel of drinks consumers in the UK.

And found that 88% of people who previously purchased Russian alcohol are now actively avoiding it in light of recent events.

Have you seen a decline in requests for Russian products lately?

[proofinsight @proofinsight]

🧧🐯Happy Lunar New Year!

With 1 in 10 consumers interested in trying the Chinese spirit Baijiu, exploration is key for many.

How do you cater to this thirst for experimentation?

Contact PROOF to find out more about what your consumers crave: https://t.co/gF369iUWUC

[proofinsight @proofinsight]

How are you experimenting with new flavour combinations in your venue?

🍸 50% of trend-setting MODE bars globally have at least one exclusively savoury cocktail on the menu (not including the classic cocktail Bloody Mary).

[proofinsight @proofinsight]

As busy lifestyles ramp up pace in 2022, we will see the emergence of drinks that deliver mind and mood benefits to a wellness-orientated consumer, including CBD, adaptogens and nootropics

[proofinsight @proofinsight]

🥂 Which Sparkling is your top-seller?

🍾 Whilst Italian Sparkling dominates the On Trade, in 2022 we anticipate that other origins, including English Sparkling, will begin to chip away at this share, whilst Sparkling Rose will gain share over White.

[proofinsight @proofinsight]

🍃 Our POURTRAITS panel identified that 57% of consumers want more sustainability information on drinks labels and 51% want more information on drinks menus!

How do you convey sustainability information on your drink’s menu?

[proofinsight @proofinsight]

🤔 Are you seeing a rise in Rosé drinkers?

💥 In 2022, we are set to see the Rosé category grow and diversify to include more structured and age-worthy roses, suitable for year-round drinking - as spotted in MODE bars in 2021!

#PROOFInsight #RoséWine