Proova

Stop guessing which ads work. Proova tracks every sale back to its source — across TikTok, Instagram, WhatsApp & DMs. Join the waitlist 👇

[Proova @ProovaApp]

What is Proova?

[Proova @ProovaApp]

Marketing teams and founders

One of the most expensive words in marketing is:

“Probably”

We probably got those customers from Instagram
That influencer probably drove most of the sales

“This campaign probably worked.”

Every probably makes the next marketing decision harder.

[Proova @ProovaApp]

Meta could ban your account tomorrow.
For the customers who clicked through from there and later paid you in a DM do you know who they are? Could you find them again?

[Proova @ProovaApp]

The click isn’t the problem. What happens after the click is.
Someone taps your ad, slides into your DMs, negotiates, pays via transfer.
Every tool you’re using loses them the second they leave the platform.

[Proova @ProovaApp]

You ran a $2,000 ad campaign last month.
You can tell me the CTR, the CPM, the reach.
You can’t tell me how many of those clicks turned into a WhatsApp message that turned into money.
That’s not a small gap. That’s your whole ROI, invisible.

[Proova @ProovaApp]

@Naija_Co_op_Hub Yes there’s a full demo on YouTube

[Proova @ProovaApp]

If you run influencer/ multiple campaigns, watch this.
You’re probably losing sales you don’t even know came from creators

[Proova @ProovaApp]

@BuildWithGits Let’s go you can follow the waitlist is dropping soon

[Proova @ProovaApp]

@SuccessStory247 Tracking links only capture people who buy directly on a website. Proova also helps attribute sales that happen after conversations in DMs, WhatsApp, or offline payments. So when you get a dm and send your account details inside the dm Proova captures that sell

[Proova @ProovaApp]

Most brands can tell you:

❌ How many clicks they got
❌ How many impressions they got

But they can’t tell you:

✅ Which influencer generated actual revenue
✅ Which campaign produced paying customers
✅ Which content drove real sales

That’s the attribution gap
Let’s fix it

[Proova @ProovaApp]

If you can’t measure revenue, you can’t scale confidently.

Data isn’t valuable because it’s interesting.

Data is valuable because it helps you decide where to spend the next ₦100,000.

[Proova @ProovaApp]

The hardest marketing question:

“Which campaign actually made us money?”

Likes don’t pay bills.
Revenue does.

Proova is built to connect sales back to the campaigns that generated them.

[Proova @ProovaApp]

@IM_builds Curious how you’re tracking which creator actually drives revenue here especially if sales close through DMs instead of a tracked link. Most brands running UGC campaigns in DM-first markets have no real way to attribute the sale back to the creator. Let see what’s new

[Proova @ProovaApp]

If you’re a DTC brand or agency running influencer or social spend in a DM-first market, you already know the problem: a sale closes in chat, and your attribution data has no idea it happened. Proova closes that gap so you can finally see which spend actually drove revenue

[Proova @ProovaApp]

Quick question for brand running UGC campaigns
when @lifestylecreator posts your product and orders start coming in through DMs and bank transfers, how are you tracking which creator actually drove that revenue?
asking because most attribution tools lose the trail

[Proova @ProovaApp]

We are putting the finishing touches on a revenue attribution dashboard that prioritizes speed, accuracy, and editorial UI/UX. No bloat. Just the ground truth of your ROI.

We are onboarding a limited group of e-commerce brands next month to lock in lifetime founder rates

[Proova @ProovaApp]

Quick question for brands and agencies:

How do you know which influencer or campaign actually generated a sale when customers pay through WhatsApp or direct bank transfer?

Spreadsheet?
Manual confirmation?
Pure guesswork?

Curious how people currently solve this.

[Proova @ProovaApp]

@MarniCreates That “oops my bad” usually means the content already proved ROI before the decision did 😂

Curious though how are brands internally measuring creator performance now?

A lot of DTC teams still struggle connecting UGC → actual revenue attribution beyond views and engagement.

[Proova @ProovaApp]

Or when your influencer drove 200 clicks but you can’t prove a single one converted?

[Proova @ProovaApp]

You run ads. You post content. You work with influencers.
You’re spending money on all three.
Tracking sales across all of them? That’s where it gets messy.
So the real question is where does YOUR tracking break?
Is it when a customer sees your ad but buys 3 days later?

[Proova @ProovaApp]

Or When a sale closes in dm and never hits your dashboard?