RUBIK - Ruben

Founder & CEO of RUBIK | #1 Consultant for Prop Firms | Risk-Management Prop Degen | Ex- Head of Risk & Trading at The5ers | Real French 🇫🇷🥐

[RUBIK - Ruben @PropRuben]

@Ffswde5kd @PropFirmMatch Just sharing an opinion. I'm not defending them at all, they did a huge mistake.

[RUBIK - Ruben @PropRuben]

I've been hesitant to share my thoughts on the recent @PropFirmMatch drama, but having spent a year there as an executive until October 2025, I think I can offer a different perspective.

First, one thing I can say about the founders, John and Martin, is that, from my experience, they were never money-driven. They identified a gap in the industry, built something to fill it, and turned PFM into what it became.

And here's something worth mentioning: PFM could have generated significantly more revenue if that had been the priority. There were multiple business opportunities, monetization strategies, and directions they could have taken to maximize profits. But from what I witnessed internally, they consistently chose to prioritize transparency, professionalism, and the long-term credibility of the business over short-term financial gains.

That's something I believe deserves to be acknowledged, especially today.

Regarding the CookieGate controversy, I personally see it as an enormous business mistake rather than an attempt at wrongdoing. The issue is real, and the consequences are real. But I don't believe the intention was ever to make money at the company's expense.

Companies choosing to leave are absolutely within their rights. PFM now has to deal with the consequences, rebuild trust, rethink its position, or potentially face closure. That's business.

What I found particularly funny, though, was watching all the haters jump on the opportunity like cannibals.

"Oh, look, we're the best now!"

Seriously? Some of you couldn't wait five minutes before turning someone else's downfall into your own marketing campaign. That's not professionalism. That's embarrassing.

And this brings me to a bigger point.

The affiliate industry desperately needs to grow up. We have people running serious businesses while behaving like kids fighting over who gets to go down the playground slide first.

Competition is healthy. Criticism is healthy. Accountability is necessary.

But the constant drama, opportunism, and public mudslinging? It's getting ridiculous.

This industry needs more professionals and fewer playground fights.

[RUBIK - Ruben @PropRuben]

I'm fascinated by how fast Perps have skyrocketed in the prop space over the last few months.

I can see them overtaking CFDs in market share.

But Futures are still king. Could Perps eventually take the #1 spot?

What do you think?

[RUBIK - Ruben @PropRuben]

@thebrianstonk

[RUBIK - Ruben @PropRuben]

WTI.

Long Vega. Short Theta. Long Gamma. Delta Neutral

Welcome Greeks again

[RUBIK - Ruben @PropRuben]

@PropTradingArea @PropFirmMatch When the founders started PFM, they were not money driven.

Their rankings was based on some datas formulas. Not on who pays the most.

[RUBIK - Ruben @PropRuben]

@Kellyanntrades @PropFirmMatch I have nothing to win for posting this, I knew it well. In the opposite, I know haters will come.

I'm just sharing what I think openly. I understand you don't agree, and the majority will not.

And stop your accusations against me, you're ridiculous.

[RUBIK - Ruben @PropRuben]

@MiriShipsCode @PropFirmMatch

[RUBIK - Ruben @PropRuben]

@fundedtruth @PropFirmMatch The founders were not "professional" when they launched PGM. They were traders. They had no experience at all in marketing affiliation.

I will add it one more time. I'm not excusing them. I'm sharing my opinion.

[RUBIK - Ruben @PropRuben]

@iamJMinx @PropFirmMatch TrustPilot is not a reference. You're ignorant to the fact they also breached several prop firms for "fake reviews" while it was incorrect.

Many firms dropped TrustPilot and moving to others.

I'm sharing my opinion. I'm not excusing them.

[RUBIK - Ruben @PropRuben]

@EdwardXLreal @PropFirmMatch This is not related to the cookie issue.

Let me be clear, I'm not excusing them, and I fully understand the companies that dropped.

I'm just sharing an external view, being inside, and knowing the mindset of the founders.

See you in Roma next week mate (if you come 😏)

[RUBIK - Ruben @PropRuben]

@SamBradburyFX @onlyalexfx The one and only.

[RUBIK - Ruben @PropRuben]

@louisregis @Hesamk50 @ProprXYZ Seems you start slowly to understand 😏

[RUBIK - Ruben @PropRuben]

Wait and see.

All "A-book" firms have crashed, and it's inevitable.

Risk is assymetric in prop, unless they have a genuine algo they cracked.

Someone will pass an eval they paid $300, but can risk to lose $3,000.

The A-book is a hedge cost, and not making any money.

This is without saying the hedgers offsetting the risk with their platform.

[RUBIK - Ruben @PropRuben]

1-step program - 100K Balance
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[RUBIK - Ruben @PropRuben]

@SamuelDrnda It's a marketing game until you understand 6-months later that you're in the deep shit...

On-chain is fine, until you understand you get smashed on-chain as well.

Anyway, good job on what you built with Hyro overall. Seems your challenge are the most appropriate ones.

[RUBIK - Ruben @PropRuben]

All these companies rushing to launch fully automated on-chain crypto prop firms…

Some are coming from outside the prop industry with little to no understanding of prop risk, a topic that remains largely hidden even within the industry itself.

Some don’t have a proper prop risk engine.

Some don’t have a risk engine at all.

And they’re about to face toxic flow in a fully automated environment.

They’ll sink faster than the Titanic.

[RUBIK - Ruben @PropRuben]

@Sharktradess @MTradingX Every firm, except the one we're managing then 😏

We have a unique methodology that catch this at scale.

But yeah, this is the cancer of the prop and can lead company to bankruptcy very easily.

[RUBIK - Ruben @PropRuben]

@louisregis Talk to me after 1-year. If it's positive, kudos to you

Results after 2-months are skewed most of the time.