ProtisGlobal

For over 30 years, we’ve been the driving force behind placing the top leaders for iconic consumer brands.

[ProtisGlobal @ProtisGlobal]

Interim CMO, interim head of sales. Beverage brands are getting smarter about leadership timing. #BeverageIndustry #ExecutiveLeadership https://t.co/bY9EUF0fVd

[ProtisGlobal @ProtisGlobal]

2026 is non-alc's breakout year. The leaders who get it right will win the decade. #NonAlcoholic #Innovation https://t.co/o7t1jeMEJ6

[ProtisGlobal @ProtisGlobal]

Headhunter vs. internal recruiting in pet industry: depends on candidate market dynamics. #PetIndustry #Hiring https://t.co/sHBQkz7rjO

[ProtisGlobal @ProtisGlobal]

Internal recruiting works for many roles. Pet industry C-suite usually isn't one. #PetIndustry #ExecutiveSearch https://t.co/BN9W4ZB9m4

[ProtisGlobal @ProtisGlobal]

Pet category is emotional. Leaders who don't get that on a personal level fail at 90 days. #PetIndustry #ExecutiveLeadership https://t.co/gToFmVJNBC

[ProtisGlobal @ProtisGlobal]

Pet industry market trends are reshaping pet executive hiring. Worth tracking. #PetIndustry #ExecutiveSearch https://t.co/5PQLpMrRar

[ProtisGlobal @ProtisGlobal]

Gen Z and millennial pet parents are sophisticated. Pet brand leaders have to be too. #PetIndustry #MarketTrends https://t.co/tm7vBSvX1K

[ProtisGlobal @ProtisGlobal]

Explore the journeys of the leaders, builders, and bold thinkers who have navigated one of the toughest industries in the market to build lasting brands and portfolios. From dissecting industry-defining trends to uncovering the strategies behind resilient growth, Unshaken Leadership offers unfiltered insights into what it takes to lead, adapt, and thrive in a volatile business landscape.

Join us for this installment featuring President of Laurent-Perrier US, Michelle DeFeo!
Register Now: https://t.co/PVgwxX0mps

[ProtisGlobal @ProtisGlobal]

Resilience, value, and the new pet parent — pet industry 2026 outlook. #PetIndustry #2026Outlook https://t.co/7pEOL6WNCv

[ProtisGlobal @ProtisGlobal]

poppi went from a $500K Shark Tank brand to a $1.95B PepsiCo deal. We helped build the leadership team in between.
The full story 👇 https://t.co/4lX1nqQ3fA
Founders: what's the toughest role to fill while scaling?

[ProtisGlobal @ProtisGlobal]

Vertical integration constraints. License transfers. State-by-state cannabis regs. Leadership has to handle all of it. #Cannabis #MSO #ExecutiveSearch https://t.co/LjDo4WKD7t

[ProtisGlobal @ProtisGlobal]

Test your cannabis recruiter: ask how seed-to-sale tracking varies state by state. The answer tells you everything. #Cannabis #ExecutiveSearch https://t.co/RWkcIe2tFD

[ProtisGlobal @ProtisGlobal]

Evaluating cannabis recruiting firms requires industry-specific criteria. We mapped them. #Cannabis #MSO #Hiring https://t.co/MPMStKdQvH

[ProtisGlobal @ProtisGlobal]

Big congratulations to Alexandre Ruberti on his appointment as President and CEO of Zevia.

Alexandre has been a friend of ours for years, and we've watched him shape Zevia's strategic direction from the board. The decision to step into the operating seat now says everything about his conviction in where the brand is headed.
Pairing him with Brian Bousley as EVP and CCO, who joined this spring through a search we ran with Zevia, gives the company the leadership stack built for its next chapter.

Alexandre and Brian are built to lead it.

Cheering you on, Alexandre.

https://t.co/iaB6o9vV2j

[ProtisGlobal @ProtisGlobal]

Hard portfolio choices win in wine and spirits 2026. The brands still hedging are losing. #WineIndustry #BrandStrategy https://t.co/YOPihiaA7H

[ProtisGlobal @ProtisGlobal]

Strategic specificity > strategic breadth in wine and spirits 2026. #SpiritsIndustry #2026Outlook https://t.co/J63clGO14X

[ProtisGlobal @ProtisGlobal]

Realistic wine and spirits search timelines = better long-term placements. #WineIndustry #ExecutiveSearch https://t.co/N2RM3GCS30

[ProtisGlobal @ProtisGlobal]

Sonoma vs Napa nuance matters in wine search. Generic recruiters miss it. #WineIndustry #ExecutiveSearch https://t.co/id5DKpdygg

[ProtisGlobal @ProtisGlobal]

Recruiters embedded in wine country deliver better wine candidates. Period. #WineIndustry #Leadership https://t.co/mtXDqdDxE8

[ProtisGlobal @ProtisGlobal]

If your wine recruiter is still asking basic brand questions in year three, you don't have a partner. #WineIndustry #ExecutiveSearch https://t.co/eMljXDYQ1i