Ross

D2C Brand Builder. Documenting every single day good or bad. 1 Store. I do not dropship. I do not offer courses. If you’re toxic you’re blocked.

[Ross @ProtossRoss]

40M+ on Shopify with this 1 brand since launch in 2021 🙂 it’s been a journey managing everything day in day out non stop. You can see my big jump in scale in mid 2024 - today. The brand is ready for this. Foundations have been laid. Will get the 1million + order Shopify Gold trophy late next year. 45M+ if you count Amazon revenue. No days off.

[Ross @ProtossRoss]

@szyako 👋 Still here, just been quietly working lol

[Ross @ProtossRoss]

@walidxxo @xxfrrrxx I've been playing cs 🤣

[Ross @ProtossRoss]

I find it really fun and great to market food and beverage. You can't survive without it, it's a repeatable and there's so many angles from it tasting good to being healthy etc.

Concerns are pretty straight forward and typically what you would see on any other DTC product. Just make sure they know the ingredients of your product and where it comes from etc.

[Ross @ProtossRoss]

Nice $100k+ day yesterday. Waiting on some containers to arrive later next week to go back to higher volume. Been stretching profits a bit more while waiting. Still over a mil halfway through the month so we’re on target. Just gotta keep grinding and optimizing. Over 10k on amazon for a total of $112k+.

YT camps started to go after existing customers, implemented customer exclusion and it’s looking real good. I love how it’s ALWAYS something to modify.

[Ross @ProtossRoss]

@beckylitv When you’re able to produce your own creatives that convert. It just hits different.

[Ross @ProtossRoss]

@lordofmolasses Yep, Google too.

[Ross @ProtossRoss]

@Larabaki8 FOB

[Ross @ProtossRoss]

@BenFacciani1 Solo leveling

[Ross @ProtossRoss]

I was running regular video campaigns before demand gen came out and I basically just phased them all out officially last week.

I have a mix of stuff going on

A few demand gen shorts
A handful of demand gen youtube instream only
A few demand gen youtube instream (Computers only, seems to give me the best CVR)

TBH, Ever since all these demand gen roll outs and phased out video campaigns, I feel a bit lost in the sauce. I literally just found the column today "Cost / Conv (platform comparable)" and that damn column is only viewed at the adset level. I had no freaking clue that was even a thing, and if you have a way to explain it to me that would be appreciated. Now that I am studying this column in all my demand gen campaigns I am actually seeing what is really being the driver here. I fully feel like I don't understand it but I think it also includes view through etc in there giving you a better overall outlook vs first click cost/conv or last click cost / conv (time)

[Ross @ProtossRoss]

Thank you. The grind literally never stops. When you think you’re dialed in something changes or you see something and a new Strat comes to light. Randomly spending my time looking at each sale that comes in looking at the conversion summary in real time to come to the conclusion that YouTube’s sending sales from returning customers a lot more than usual 🫠

[Ross @ProtossRoss]

@iamarsibragimov 💯 so true

[Ross @ProtossRoss]

@heyitsromar Ya, fairly common for me that’s when spend is ripping.

[Ross @ProtossRoss]

@Yosef_Stebben Ya but phone is on vibrate

[Ross @ProtossRoss]

@serhanaktaas Direct to consumer

[Ross @ProtossRoss]

$72k yesterday with $10k on Amazon (Amazon rev pic in comment)
$82k+ total rev with a few SKU’s out of stock on both site and Amazon.

Meta is crushing for me and is back on the menu. Gonna flip the majority budget back to meta on the scale. Sucks being out of stock on stuff but we still push on what we have.

[Ross @ProtossRoss]

@AzalAbdul1 4 years

[Ross @ProtossRoss]

@cexa___ My shopify sales includes sales attributed from google