Proven

Fractional Executives, Accounting, and M&A Services for the Middle Market.

[Dave @Dave__Gilbert]

🚀 Big news: Proven is here.
I'm beyond excited to officially launch our new brand and website — and with it, a bold new vision for the future of strategic consulting.

Since 2017, we've been delivering fractional CFO and accounting services through ProvenCFO, helping hundreds of founder-led businesses get the financial clarity and control they need to grow confidently.

But over the last year, we’ve been quietly building something more. As we started serving larger and more complex companies, we found our sweet spot in the lower middle market — helping businesses that’ve outgrown basic service providers. We listened to our clients, studied where businesses get stuck, and brought in top-tier experts to meet those needs head-on.

Today, we’re proud to introduce Proven — a modern consulting firm built to support growing companies with not just financial services but end-to-end strategic support across:

✔️ Fractional COO - Operational excellence
✔️ Fractional CHRO - HR & People Ops
✔️ Fractional CFO & Accounting
✔️ Fractional CMO - Marketing strategy
✔️ Tax strategy & compliance
✔️ M&A advisory - QoE reporting, Capital Raising, Capital Restructure

Whether you're trying to tighten operations, prep for an acquisition, understand your financial levers, or simply stop feeling like you're flying blind, Proven is your strategic partner to make it happen.

We’ve blended deep expertise with cutting-edge tech to give you smarter insights, faster execution, and a team that feels like an extension of your leadership.

One of the evolutions we believe in, is that many companies over the next 10 years will be built without the need of hiring traditional internal departments. Just 5-10 years ago this wasn't as possible, but with the change of remote work, technology, and now AI, I've never been so confident in this trend.

This is more than a rebrand — it's the next evolution of how we help businesses grow.

🔗 Explore the new site: https://t.co/MUtdPILn9f
💬 Let’s talk if you’re ready for what’s next.

P.S. Stay tuned as we announce an upcoming launch party 🎉
P.P.S. We have another announcement around A.I. in the coming months 👊

[Chase Murdock @chasemurdock]

Utah Tech Week is one of the best celebrations of Utah’s tech community — grassroots, community-driven, and full of big ideas shaping our future.

I’m excited to lead a session tomorrow w/ @ProvenCFO on acquisitions, financial diligence, valuations, and uncovering real value in M&A.

Big thanks to @TrentMano for organizing such a great week! Hope to see some familiar faces tomorrow.

[Proven @ProvenCFO]

Discover how outsourced bookkeeping can save costs, enhance efficiency, and let you focus on growing your business!
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[Proven @ProvenCFO]

Discover how outsourced bookkeeping boosts small business efficiency and growth with expert tips and strategies.
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[Proven @ProvenCFO]

Discover how the right bookkeeping service can boost your small business's financial health and growth!
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[Proven @ProvenCFO]

Unlock Xero's potential with essential tips for small business owners to streamline bookkeeping and boost profits.
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[Proven @ProvenCFO]

Master financial reporting for small businesses with tips on budgeting, cash flow, and securing funding.
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[Proven @ProvenCFO]

3 Signs Your Business Needs a Financial Check-Up #FinancialLiteracy #BusinessFinance
Is your cash flow confusing, budget a chore, or profit a puzzle? It might be time for a financial tune-up! #EmpowerYourBusiness

[Proven @ProvenCFO]

Small Biz Owners: Spending 10+ hrs/month on accounting? Focus on growth & outsource the books! Let the accounting experts focus on what they are good at and you focus on growing your business. #provencfo #smallbusinessaccounting #outtasksourcing

[Proven @ProvenCFO]

Outdated Financials = Cash Flow Chaos!
Stay on top of your $ with regular updates. Get clear insights & avoid missed payments. #cashflow #financials #smallbusiness #entrepreneur

[Proven @ProvenCFO]

Is your Excel spreadsheet a ticking time bomb? 💣 Many businesses rely on it, but as they grow, errors rise. Forecasting tools are the solution. They scale with you, boosting accuracy and efficiency. #financialforecasting #excel #businessgrowth #scalability #forecastingtools

[Proven @ProvenCFO]

Saas Startups: Unlock Growth with a Fractional CFO
Struggling with finances in the fast-paced world of SaaS? A fractional CFO can be your game-changer.

➡️ Expert guidance, growth strategies, funding support & more!

#SaaS #FractionalCFO #Growth

[Proven @ProvenCFO]

Beauty pros, offer your clients the convenience of online shopping through your own customizable store.
Offer 24/7 shopping & personalized marketing.
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#SalonSoftware #Retail #BeautyBusiness

[Proven @ProvenCFO]

Accountants unite! #AI is automating tasks & reducing errors. 8% of firms use it & 13% plan to. #Big4 like Deloitte & PwC are already on board! #Innovation is key to stay ahead. #Accounting #ProvenCFO

[Proven @ProvenCFO]

No two businesses are the same that's why customization is crucial

Just like you wouldn’t show up in a suit if youre a plumber

you also dont do accounting the same for every business

Your financial strategies need to be aligned with your specific objectives
#FinancialSuccess

[Proven @ProvenCFO]

Control Costs for Business Success
Unlock Financial Wisdom:

Regularly review expenses, seek cost-effective alternatives, optimize your budget

This approach strengthens your financial foundation and resource efficiency

#CostManagement #BusinessEfficiency #FinancialWisdom

[Proven @ProvenCFO]

Can you believe they used to do accounting on paper? 📜 Imagine if we were still doing that today The truth is clear technology has transformed everything Embracing tech isn't just a luxury its a necessity innovate and make your businesses more efficient #Accounting #Technology

[Proven @ProvenCFO]

Employee Raises? Don't play guessing games! Cash flow forecasting shows if raises fit your budget & fuels growth. Invest in your team & business success with a fractional CFO. #cashflow #financialmanagement #fractionalCFO

[Proven @ProvenCFO]

We talk with a lot of companies that are dealing with ASC 606

It's a vital standard for revenue recognition essential for accurate and transparent financial reporting

If done right improved reporting accuracy
Better decision-making

#ASC606 #RevenueRecognition #Compliance #CFO

[Proven @ProvenCFO]

🔍 Control Costs for Success
Periodically review expenses and find cost-effective alternatives. Regularly assessing spending helps identify savings and optimize your budget. Small changes can lead to big savings!

#CostControl #BusinessGrowth #SmartSpending