EDM Publications

EDM Publications is the publisher of Sporting Goods Intelligence Europe ( The Outdoor Industry Compass, Eyewear and Shoe Intelligence

[EDM Publications @PublicationsEdm]

Shoutout to all #sports, #sportinggoods and #outdoor professionals. We represent the board-level conversation in the +450bn sportinggoods and outdoor industry. Register for our free email newsletters on:
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[EDM Publications @PublicationsEdm]

Uneekor launches in UK and Europe with new sales team

The AI-powered golf simulator brand appoints EMEA Director of Sales, UK & Ireland Director, and EMEA Supply Chain Manager.
https://t.co/GP7tiwFIYV

[EDM Publications @PublicationsEdm]

What Taiwan’s fitness diplomacy tells the industry

Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
https://t.co/gV9OTCu9My

[EDM Publications @PublicationsEdm]

Skechers signs Radamel Falcao and family

Falcao family deal spans boots, lifestyle, as Latin America ambassadors
https://t.co/xP39KMgJIB

[EDM Publications @PublicationsEdm]

PUMA’s biggest World Cup kit roster in 20 years

The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
https://t.co/7LV7t8Yv8u

[EDM Publications @PublicationsEdm]

Afydad reelects De la Dehasa

The Spanish sport industry association’s president ran unopposed for the third time, matching the pattern of 2018 and 2022.
https://t.co/GdiLIZwwTT

[EDM Publications @PublicationsEdm]

The brands skipping the World Cup on purpose

Castore and Macron have no shirt at the 2026 World Cup. That is not a gap in their strategy. It is the strategy.
https://t.co/bAwLnck5d0

[EDM Publications @PublicationsEdm]

Li-Ning signs Curry. The game changes. Our analysis.

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
https://t.co/mJa3Gyc7V0

[EDM Publications @PublicationsEdm]

Sportsdays FS 2027: 200 brands, one market, two days

With independents still structurally dominant and most brands entering via distributors, sportsdays functions as coordination infrastructure, not just a trade show
https://t.co/GVM1LZxcGl

[EDM Publications @PublicationsEdm]

Oura: small ring, large ambitions

Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
https://t.co/9YlfK29svO

[EDM Publications @PublicationsEdm]

FIFA settled for a third of its ask in India

Indian media platform Zee Entertainment pays an estimated $30–35m for 2026 World Cup rights, against an opening demand of approximately $100m.
https://t.co/YhlTxEQTMx

[EDM Publications @PublicationsEdm]

Reebok’s China reset, take two

ABG targets 200 stores and $1 billion in annual China sales by 2036 with an operator incorporated in 2025
https://t.co/bsbzUAOVMH

[EDM Publications @PublicationsEdm]

Fan price-squeeze index

The NFL earns $433 million per franchise in national revenue while fans pay up to $1,500 for access, and 87% report frustration.
https://t.co/fXqZz4F7Jn

[EDM Publications @PublicationsEdm]

Sport, the churn reducer

Fragmentation, $935–$1,500 NFL seasons, and a rights market 150 times more expensive than Friends: streaming’s sports bet explained.
https://t.co/N47bNuV1kl

[EDM Publications @PublicationsEdm]

WTA names Accenture technology partner

Multi-year deal covers digital platform development, AI integration, audience growth and live event experience — starting with the WTA Player Zone.
https://t.co/nbebLYlAsU

[EDM Publications @PublicationsEdm]

Worldly’s Chief Strategy Officer in conversation with SGIE

Worldly’s co-founder changed careers to fix an industry. Several acquisitions later, he says the urgency is greater than ever.
https://t.co/Ly2qn0uTZk

[EDM Publications @PublicationsEdm]

Amazon goes agentic, for customers and retailers alike

Amazon licenses the architecture behind its own shopping AI to competing retailers, deepening its infrastructure role across e-commerce.
https://t.co/T7eO5C9tjH

[EDM Publications @PublicationsEdm]

Salomon names K-pop star Jisoo global brand ambassador

Footwear and apparel now account for two-thirds of Salomon’s outdoor revenue. Jisoo is the face of a shift already well under way.
https://t.co/SCc7sIwjOi

[EDM Publications @PublicationsEdm]

Wayne Rooney, a skull, and St. George’s flag

England’s former all-time scorer swaps the pitch for the stage in a World Cup campaign film that reaches back to the Bard.
https://t.co/y5agIzMyMg

[EDM Publications @PublicationsEdm]

Foot Locker US comps rise 6% in DICK’S first full quarter post-deal

The Foot Locker banner edged ahead of DICK’S own core result: a 6.4% comp the market did not expect this early.
https://t.co/hHbMaxc1dr

[EDM Publications @PublicationsEdm]

Skechers’ global store surge makes the case for physical retail

Three openings in five months reveal Skechers’ push toward company-owned DTC retail and a clear argument for physical stores.
https://t.co/qAP3NeRnEx