David R

Creative Director and founder at Working with digital fashion and augmented reality.

[David R @PuppetRob37]

I’m doing some research on AI ad creation. Curious to know how many people either work with tools like ChatGPT, Nano Banana or more dedicated ad creation tools like https://t.co/AFP7NPcVCa and https://t.co/arWbgOJB2W

[David R @PuppetRob37]

Blending realities with @Snapchat Spectacles.

We built an AR prototype exploring how AR glasses can turn physical training into an interactive, data-driven experience. A football is tracked using machine learning, while dynamic 3D targets appear directly in the player’s environment.

Dribbling exercises become spatial challenges, each target timed, each run scored on speed and precision. Training turns into gameplay, and gameplay sharpens real-world skill.

This isn't just fun, this unlocks a new performance layer: reaction speed, movement efficiency, spatial awareness, and decision-making, all measurable in real time.

This is where sport, gaming, and wearable computing start to merge.

And honestly? It’s incredibly fun to play.

Next steps:
- Optimizing design and adding feedback animations
- Adding levels based on actual dribbling exercises
- Adding improved scoring system and global leaderboard
- Finding a sports brand that want's to own this ;)

[David R @PuppetRob37]

@fatzukiinfts This is the opensea link

[David R @PuppetRob37]

@justintrimble Had it for 4 years now, do you think listing price with this rarity is fair? https://t.co/wE4JlV1akI

[David R @PuppetRob37]

@bitgetglobal -> @titgetglobal $Titget

https://t.co/v25LjYyG3W

[David R @PuppetRob37]

@ImSaintD @pranksy What a mess 😆

[David R @PuppetRob37]

At https://t.co/Sx8TSkwCEF we loooove ❤️ the Louis Vuitton x Murakami collaboration. To celebrate this, we've created a poc @SnapAR Lens which combines immersive storytelling with a casual gaming experience. It's really fun to engage with and shows the style of Murakami in the most playful way. Sound on for the full experience 😁
#murakami #LouisVuitton #fashion #AugmentedReality #Technology #3dart

[David R @PuppetRob37]

Because why not 🙃 Try out this avoiding eye contact Balencia Hat Mask we created as a TikTok filter: https://t.co/p5wJKtLn2Q

#Balenciaga

[David R @PuppetRob37]

Try the rear camera as well for the world AR experience: https://t.co/sglIGaquTc

[David R @PuppetRob37]

As Beyond keeps on growing, we have capacity for a larger variety of projects. Aside from fashion & luxury, we also work on high-end entertainment projects. Check out this new one for the Alien Romulus movie. Really exciting to see how these @SnapAR experiences seamlessly integrate into a larger marketing strategy, captivating the audience and enhancing their movie experience.

Try it out, link in the comments 👾

[David R @PuppetRob37]

Today we are launching the Beyond Drop05 Folder t-shirt. A full virtual design process in CLO3D, decreasing sample waste to a minimum. This process proves how accurately a 3D version can help design & optimize a garment with little need of an IRL sample.

The final result is a custom designed fit, produced from high quality cotton. A QR code unlocks an extra layer of engagement for a fun and shareable AR experience.

Visit the store here: https://t.co/TJaqRzROhR

Or check out the t-shirt in augmented reality here: https://t.co/TlrtR6cftO

[David R @PuppetRob37]

Testing with @SnapAR’s Machine Learning capabilities in Lens Studio. This Holographite Lens is created with text prompts only. Try it out here: https://t.co/emRrxkPZmz

[David R @PuppetRob37]

Quick test with the Louis Vuitton Ranger Boat Shoe in AR. The https://t.co/rM974nXmI6 team created the 3D model from scratch based on pictures. The @SnapAR feet tracking is pretty solid.

Still need to improve some textures and lighting but good start.

[David R @PuppetRob37]

We have been working with @SnapAR Mirrors for a while now, and the possibilities are endless. To test an accessible way of "trying on" handbags, we created a prototype based on the exclusive Coperni Meteorite Swipe bag and Air Swipe bag.

It works extremely well and is also multipurpose. When there is no person detected, the AR effect shows a full screen animation of the bag, serving as, let's say a digital billboard. When a person is detected, the screen transforms into an interactive and engaging experience where people can try on the bag. A simple hand gesture allows users to change the bag meaning there is no need for a touch screen. This can easily run in-store or in a shopping window.

[David R @PuppetRob37]

Aside from Fashion & Luxury at https://t.co/76GzUtQual we also work on complex global campaigns like this one for Kingdom of the Planet of the Apes. It includes a large amount of Landmarkers around the world and a City Scale AR experience in Santa Monica. A huge challenge that turned out amazingly. Thanks @SnapAR for the great collaboration!

PS this is all Real-Time, not FOOH

[David R @PuppetRob37]

You might have seen the Cartier Trinity ring try-on @SnapAR recently released with their latest finger tracking capability in Lens Studio. If you haven’t, here is a quick demo we created to show how the accuracy of hand tracking and more specifically finger tracking has improved.

You can try it out yourself through this link: https://t.co/ztfxNuGFfl

Tap the screen to change finger. Pls keep in mind this is a demo. A lot more is possible with this technique from both a creative as quality perspective.

We’ve included hand segmentation and slightly darkened the background to emphasize the jewelry a bit more.

[David R @PuppetRob37]

Exploring custom-made avatars, 3D fashion design, motion capture, soft body physics, and cloth simulation, we've created 'Beyond Unzipped.' This Capsule Collection is the work of the https://t.co/rM974nXmI6 talented in-house 3D fashion team.

[David R @PuppetRob37]

Created by https://t.co/rM974nXmI6 for @RIMOWA in close collaboration with @Snapchat. Simple but effective, it’s all in the detail ✨

Try it here: https://t.co/UGqufXMpqD

[David R @PuppetRob37]

@SnapAR @Snapchat Thanks so much, was really great working on this!! 🙏🏼

[David R @PuppetRob37]

In close collaboration with @Snapchat and https://t.co/YIN3bzqJcL, the https://t.co/76GzUtQual team created an amazing immersive experience to celebrate the first IRL Asos Pop-up store in London.

A Geo Location AR experience powered by @SnapAR City Scale feature which allows visitors to unlock a Virtual Catwalk when pointing their camera at the Asos store front.

The Asos styled avatars show a different look with each walk. When a fully black & white avatar was spotted, users could make a screenshot and pick up a goodie bag in the store.