As of today, Immutable Play is now open to all games.
@Ubisoft will be the first web2 studio to join.
This will make Immutable the first platform in the world where web2 studios can offer crypto rewards to their players.
Why open to web2?
A little over a year ago, Immutable Play didn’t exist. Since then, we’ve grown to 5.6 million wallets, and onboarded a total of 660 games, representing 70% of the web3 market.
However, the amount of games classed as “web3” is still small.
Last year, more web2 games were launched on Steam every 32 days than have launched on web3 in the last 7 years. The top 5 web2 studios have a combined MAU of over 1.1 billion players, more than every narrative in web3 combined.
In short, web2 is bigger than web3.
There’s more IP for our players to enjoy, more users to bring to our ecosystem and existing games, and more companies to bring to crypto.
Today, we’re starting to bridge them over to web3.
Why now?
Since Immutable Play launched, we’ve seen increasing interest from traditional web2 studios, who’re beginning to recognise the power of web3 incentives as a cheaper, more retentive UA strategy.
These studios spend over $300B every year on UA, and will inevitably shift to the most efficient strategy once it becomes available.
This year, web3 is finally becoming a realistic strategy for them:
- The Epic Games court case means that games can sell NFTs via the appstore without a 30% fee
- The CLARITY Act will exclude certain "video game assets" from being digital commodities
- Stablecoins have emerged as a simple payment infra for non-crypto natives
- The cold start problem is gone. Real scale and tech improvements have allowed us to get extremely good at onboarding users
The landscape has changed so much over the last 12 mths, we’re now in talks with multi-billion dollar studios about how they can launch gaming tokens.
What this means
From today, any web2 studio that meets our quality bar can integrate with Immutable Play.
This will:
- Give our players access to more top tier games
- Bring in more users to the ecosystem and our existing games
- Act as a stepping stone to bring some of the biggest companies in the world to web3 for the first time
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token.
This is how we “soft onboard” the next 10,000 web2 games - by solving their biggest problem before we talk about tech.
What’s next
It took Steam 5 years to reach 500 games on their platform, which at the time represented only <3% of total PC games globally.
Immutable Play just hit 500 games in 1 year, representing over 70% of the market. In the last 6 months, this number of games has grown another +30%.
We expect to take these growth rates to web2, and onboard every major studio in the world to crypto.
We won’t stop until we do.
Announcement:
As of today, Immutable Play is now open to all games, including those from web2.
The first studio to join will be @Ubisoft.
When we launched Play last year, our goal was to solve the biggest problem for games: growing an audience. Since then, we’ve scaled to +5.6m wallets, and helped dozens of live games find their users.
As we’ve grown, so has the demand from web2 games. These studios spend over $300B a year on pre-launch UA, and seeing how much more efficient and retentive our rewards strategy is, they’ve inevitably wanted to get involved.
Now they can.
From today, all games that meet our quality bar can reward their users through Immutable Play.
This will give our players access to some of the biggest franchises in the world. It will bring their multi-million user bases to our ecosystem, where they'll discover our existing games.
Every game that uses Immutable Play is one step closer to adopting Passport, creating NFTs and launching a token. This is how we “soft onboard” the next 10,000 games from web2.
The first step is Ubisoft, with their 200 million UbiConnect players.
And there is so, so much more to come.
The
@RavenIdle
Creator Leaderboard is now live! Post about RavenIdle and compete for $10,000 in $QUEST rewards. Top 100 creators win - leaderboard points are based on views.
This is what it looks like when a game becomes more than just a game.
A player recreated one of your favorite RavenQuest tunes.
Not for attention. Not because we asked.
But because they felt something real.
When a community brings the world to life through music, art, and passion, that’s when you know there is something more than a game.
RavenQuest isn’t just being played. The immerssive world is being felt.
🎵 Credit: DragoHe4rt
🎨 Want to be featured? Join our Discord and share your creations. Link in comments.
Infinite Play Officially Launches!
With 300,000 $CARV up for grabs as network-based incentives, Infinite Play rewards gamers for doing what they love.
All you need to do is:
• Click https://t.co/IWS3BnoPRG to join Infinite Play
• Log in and bind your gaming accounts
• Play the games and complete the tasks
• Lock in your $CARV to get voting power (veCARV) and decide the game prize pool
Every player who joins Infinite Play through CARV ID contributes to a vast, high-quality dataset that enriches the D.A.T.A. Framework, allowing game developers to gain insights and adapt games in real-time based on real player interactions.
Play Fair, Own Your Share.
Read more here: https://t.co/YuO4peixk4
OVERTAKE is partnering with @wallet for an exclusive airdrop!
$15K USDC + $15K in $TAKE is up for grabs.
Complete missions. Flex on-chain. Claim your share.
Start now → https://t.co/HO5GaxbxYP
Time to lift the veil.
We’ve been building quietly so far: designing, iterating, and aligning every piece of the puzzle.
Now, you get to see the full picture through our vision paper.
Understand our purpose: https://t.co/02FGSSJT6W
🚨 CBT1 is officially LIVE! 🚨
If you have been selected, log into our website to download and start playing!
https://t.co/Nwoc7gOm5y
Important Tips:
📬 Check your in-game Mailbox for login & event rewards (gacha tickets too!)
🧍♀️ You will start with Kagari, Cang & Eros — claim Dolores from your inbox!
🐺 Boss Challenge against Fenrir is open (click on Abyss Hunt) — defeat Fenrir to unlock Ira!
🕵️♀️ After Chapter 1 is complete, unlock “Investigate” to farm passively in AFK mode!
See you all in the Celestial Sea! 🔥
#SpotZero #CBT1
🚨 CB2 is LIVE. The $500K+ prize pool is ON.
💰 High Farming Hours begin in just a few hours—don’t miss the Mirblite rush and $PARTY rain.
🌎 Asia / NA / SA: 8–10PM local time daily (11PM weekends)
🎒 Your CB2 Haul: Thrills. Mirble. $PARTY.
How much can your backpack handle?
🕳️ Dig deep in the Mirblite Rifts. Extract BIG or go home.
Need the edge? Slide into Discord for alpha, duo buddies, and live runs.
Oh and study our wiki:
https://t.co/dfZPTXvy1l
Good luck! 🍀
CB2's Latest Stats Are In 🚨
You’ve looted, shot, extracted—and it shows:
🔥 59% D1 retention (👋 industry avg: 29%)
🔥 197 mins avg playtime (yes, DAILY.)
🔥 167M+ Mirblite extracted
🔥 1.8M loot boxes cracked
…& we’re only getting started. 🫡😎
📈 You’re still EARLY. Come see what the hype’s about.
🎁 GIVEAWAY TIME
We’re gifting 1 lucky player a Creator Starter Pack:
🔹 Lvl 3 Armor & Ammo
🔹 1x Mirblite Collector
🔹 3x SR Heroes
Reply & tell us why YOU deserve it.
We’ll pick a winner in 24 hours. 💌