A label offers a large advance but demands permanent ownership of the catalog.
without a vision, the artist might think:
this’s a huge opportunity, I have to take it.
with a clear vision, the artist thinks:
the money is attractive, but it conflicts with my long term ownership
If you don’t have your plan and visions mapped out, you will always gladly accept anything that comes to the email that looks like a good opportunity. everything another person brings is an add up, not necessarily a necessity.
FIDUCIARY RESPONSIBILITY: you can create whatever inspires you, but once other people’s money is involved, you should make decisions in the best interests of the business and its investors informed by:
1. audience data
2. demand
3. market and financial sustainability.
If you’re running a business, and people have invested money into your business; it’s your responsibility to enter territories based off the demand you have in this territories to make sure you can make that money back and some more.
spending a large budget on a single isn’t always sustainable. you could use that same money to release a project (EP or album), observe song listeners gravitate towards, and then invest your marketing behind that song instead of forcing a single that may not connect with people.
Assignment of Ownership means:
You transfer ownership itself.
House analogy⬇️
Imagine selling your house.
After the sale:
the house is no longer yours,
the buyer owns it.
That’s assignment.
Licensing Deal operates this way:
House analogy
Think:
House = Master
Owner = Artist
Tenant = Label
The tenant uses the house.
The owner still owns it.
don’t know. but, before signing anything, pay close attention to:
Who owns the masters?
For how long?
Is there a reversion clause?
Can you buy the masters back later?
What happens when the contract ends?
If you taking your time and writing the right Songs, Networking, getting locked in, and you have the product - that’s the Game. so many people do dirty records, and if it doesn’t sell, they blame it on the algorithm.
Even his “royalty points only” argument indirectly admits this.
Because royalty points are literally a claim to revenue generated by the master. The only difference is whether that participation is contractual revenue share or equity based participation.
You��re speaking from a traditional service provider mindset, not from how modern entertainment partnerships are actually structured. If somebody is merely rendering a one time service, then yes, they get a flat fee.
but once a party is⬇️
the idea that “you only deserve master points if you paid to create the music” is outdated. In reality:
Producers can get master points.
Feat. artists can get master percentages.
Marketing agencies negotiate equity if they’re contributing to the commercial value of the record.
“Did you record the song?”
The real question is:
“Did your contribution materially increase the commercial success and revenue potential of the record?
“the producer just made the beat.”
So they try to give producers a small percentage or just a one-time payment
But in reality, the producer may have:
created the melody
shaped the sound
and even influenced the entire song
WHY THIS MATTERS: In music, there are two major contributions to a song:
1. Composition (Writing)
Lyrics
Melody
Song structure
2. Production
Beat
Instrumentation
Sound design
But here’s the truth:
If producers start calling themselves “writers”, artists will respect their contribution more during split discussions. because most listeners and artists thinks they are just background contributors.
Many producers don’t just make beats. they actually help create the melody, vibe, and direction of the song
That means they are part of the songwriting process. but some artists think:
There’s a stage you’ll reach in this music journey where you see that being yourself and expressing yourself is all that matters. my music will always be a reflection of my struggles, love, comfort, pain, my worst and best moments.
Latin awards are regional, just like the Headies. Also, Kendrick is not eligible for the Headies. The Grammys try to globalize music by genre; the Headies try to localize music by culture. Expecting them to work the same way is like confusing the Olympics with the AFCON.
The Headies on the other hand, exists to center 🇳🇬 & African artists by rewarding impact within African culture. Hence, Latin music awards exist to promote Latin identity and culture. Davido is not part of that cultural ecosystem. therefore, your comparison does not stand.