A broke 21-year-old in England spent $50 on a website and sold it off one pixel at a time, a dollar each. Five months later he had $1,037,100.
The site was the Million Dollar Homepage. Alex Tew built it in 2005 to pay his university fees. The whole page was a blank grid of a million pixels, 1,000 across and 1,000 down. A single pixel is too tiny to see, so he sold them in 10 by 10 blocks for $100 a block. Pay up, drop in a small logo, link it wherever you wanted.
There was no product behind it and no investors. People bought a square because everyone was looking at the page, and everyone was looking because other people had bought squares.
He got it going himself. Friends and family took the first 4,700 pixels, and he used that cash to hire a PR firm and send out a press release. The BBC picked it up. Within two months, 100,000 people were visiting every day and more than half the grid was sold.
On New Year's Day 2006 he auctioned off the last 1,000 pixels on eBay. The day it started, someone emailed demanding $5,000 to leave the site alone, then raised it to $50,000. When he refused, they flooded the page with fake traffic to crash it and knocked it offline for a while. The FBI and his local police in England both opened cases.
The site came back, and the auction finished. A weight loss site won the last pixels for $38,100, pushing the total past a million. Tew dropped out of the business degree the whole stunt was supposed to pay for.
The homepage itself is still online, frozen in 2005, a perfect little time capsule of what the web used to look like. The links are a graveyard. In 2017 a team at Harvard's Library Innovation Lab clicked through every one, and 547 led nowhere. Companies closed, domains expired. Ad space that sold for $342,000 now loads a blank screen.
Tew did fine. He took the money, kept building, and went on to co-found Calm, the meditation app last valued at $2 billion.
@FirstTake your 2008 soliloquy about the Celtics gettn stops validates Perk's earlier point about Wemby being absent when the team needed to lock in defensively
B Hen was FUMING after the Spurs blew a 29 point lead against the Knicks in game 4 of the NBA Finals and went OFF on NBA commissioner Adam Silver because he missed out on winning $30K 😭💸👀
“Adam Silver I’m sick of you bro. Reverse the game bro. David Stern would have never let this happen bro. That’s some hoe a** sh*t bro… Over the back like a MF… The NBA bro, do away with this sh*t. Make the WNBA great again… One of the worst f*cken days of my life.”
Paul Pierce goes on a long heated rant about streamers fueling “hoe inflation,” arguing that young women now expect more money and lavish lifestyles because of the streamers they associate with👀
“It’s too many squares and nerds getting money and that’s why these girls acting like that”